IEEE Spectrum January, 2013 - 6

coN t riBU t orS _
iEEE MEdia
sEnior dirEctor; publishEr, iEEE spEctruM

Elise Ackerman

James A. Vick, j.vick@ieee.org

associatE publishEr, salEs & advErtising dirEctor

Marion Delaney, m.delaney@ieee.org

An editor for the cloud communications company Twilio,
Ackerman writes in this issue about Google's new smart
glasses [p. 26]. She started covering the company
in 2006, the same year she had Lasik eye surgery.
Could Google Glass convince her to wear glasses
again? "The enthusiasm of proponents is contagious,"
Ackerman says. "But to go back to glasses, I'm going to
need a killer app."

rEcruitMEnt salEs dEvElopMEnt ManagEr

Michael Buryk, m.buryk@ieee.org
businEss ManagEr Robert T. Ross

iEEE MEdia/spEctruM group MarkEting ManagEr

Blanche McGurr, b.mcgurr@ieee.org
intEractivE MarkEting ManagEr

Ruchika Anand, r.t.anand@ieee.org

list salEs & rEcruitMEnt sErvicEs product/
MarkEting ManagEr Ilia Rodriguez, i.rodriguez@ieee.org
rEprint salEs +1 212 221 9595, exT. 319
MarkEting & proMotion spEcialist Faith H. Jeanty,

f.jeanty@ieee.org

Katherine Bourzac

sEnior MarkEting adMinistrator

simone.darby@ieee.org

A freelance writer based in San Francisco, Bourzac
hunted down analysts and academics to find out
whether Intel, known for its high-performance chips,
might transform itself into a fleet-footed mobile
contender ["Intel Inside...Your Smartphone," p. 56].
The investigation gave her a new appreciation for the
technology behind today's smartphones, she says.
"It also convinced me it might be time to get a new one."

advErtising production ManagEr Felicia Spagnoli
sEnior advErtising production coordinator

Nicole evans Gyimah

advErtising production +1 732 562 6334
iEEE staff ExEcutivE, publications

prEsidEnt-ElEct Roberto de Marca
trEasurEr John T. Barr sEcrEtary Marko Delimar
past prEsidEnt Gordon W. Day

Newfangled energy ["Greening Canada's Tar
Sands," p. 32] and ways of conserving it ["Auto
Giants Bet Big on Mini EVs," p. 31] are Fairley's
beat, which he covers as a globe-trotting
freelancer from bases in Vancouver Island and
Paris. An IEEE Spectrum contributing editor,
he wrote about the costs and benefits of solar
power in Spain for our September issue.

vicE prEsidEnts

Michael R. Lightner, educational Activities; Gianluca Setti,
Publication Services & Products; Ralph M. Ford, Member &
Geographic Activities; Karen Bartleson, President, Standards
Association; Robert e. Hebner, Technical Activities;
Marc T. Apter, President, Ieee-USA
division dirEctors

Cor L. Claeys (I); Jerry L. Hudgins (II); Douglas N. Zuckerman (III);
Jozef Modelski (IV); James W. Moore (V);
Bogdan M. Wilamowski (VI); Cheryl ("Cheri") A. Warren (VII);
Roger U. Fujii (VIII); Jose M. Moura (Ix); Stephen Yurkovich (x)

Eddie Guy

rEgion dirEctors

Peter Alan eckstein (1); Parviz Famouri (2); David G. Green (3);
Karen S. Pedersen (4); James A. Jefferies (5);
Michael R. Andrews (6); Keith B. Brown (7); Martin J. Bastiaans (8);
Gustavo A. Giannattasio (9); Toshio Fukuda (10)

Guy says he is thrilled to work on the first issue
of Spectrum's redesign. He collaborated
with our creative team to create the powerful
graphics both inside the magazine and on
its cover. In his free time, Guy channels his
energies into martial arts. He can fight with
the bow staff and the long, curved kukri
knife, and he holds a red belt in karate.

dirEctors EMEritus

James Prendergast
+1 732 502 5400, james.prendergast@ieee.org
huMan rEsourcEs Betsy Davis, SPHR
+1 732 465 6434, e.davis@ieee.org
publications Anthony Durniak
+1 732 562 3998, a.durniak@ieee.org
Educational activitiEs Douglas Gorham
+1 732 562 5483, d.g.gorham@ieee.org
standards activitiEs Judith Gorman
+1 732 562 3820, j.gorman@ieee.org
MEMbEr & gEographic activitiEs Cecelia Jankowski
+1 732 562 5504, c.jankowski@ieee.org

An American journalist based in São Paulo, Sreeharsha
covers politics, economics, technology, and
entrepreneurship in South America. He has written
for The New York Times, The Miami Herald, and
VentureBeat. Sreeharsha, whose article in this issue
focuses on cellulosic ethanol [p. 54], says he relocated
to Brazil because it's "a deeply complex nation-
the more you learn, the more you realize you don't know."

gEnEral counsEl & chiEf coMpliancE officEr

eileen Lach, +1 212 705 8990, e.m.lach@ieee.org
corporatE stratEgy & coMMunications Matthew Loeb, CAe
+1 732 562 5320, m.loeb@ieee.org
chiEf MarkEting officEr Patrick D. Mahoney
+1 732 562 5596, p.mahoney@ieee.org
chiEf inforMation officEr Alexander J. Pasik, Ph.D.
+1 732 562 6017, a.pasik@ieee.org
chiEf financial officEr Thomas R. Siegert
+1 732 562 6843, t.siegert@ieee.org
tEchnical activitiEs Mary Ward-Callan
+1 732 562 3850, m.ward-callan@ieee.org
Managing dirEctor, iEEE-usa Chris Brantley
+1 202 530 8349, c.brantley@ieee.org

Chris Thompson

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JAN 2013

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North AmericAN

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SPectrUm.ieee.orG

eric Herz, Theodore W. Hissey

iEEE staff
ExEcutivE dirEctor & coo

Vinod Sreeharsha

06

Anthony Durniak

iEEE board of dirEctors
prEsidEnt Peter W. Staecker, president@ieee.org
+1 732 562 3928 fax: +1 732 465 6444

Peter Fairley

iEEE publication sErvicEs & products board

01.13

Thompson, a freelancer, used to write Slate's
Feeling Lucky blog, which covered Google. In
2009 he noted that Google's bosses' efforts to
digitize the world's books had created "intellectual
property problems that no one thought they ever
would have to address." In "Read Free or Die"
[p. 52], he describes a new nonprofit attempt led
by Harvard University to solve those problems.

Simone Darby,

MarkEting assistant Quinona Brown, q.brown@ieee.org
rEcruitMEnt salEs advisor Liza Reich +1 212 419 7578
advErtising salEs +1 212 705 8939

David A. Hodges, Chair; John B. Anderson, John Baillieul, Silvio
e. Barbin, Karen Bartleson, Jennifer T. Bernhard, Stuart Bottom,
Maja Bystrom, Thomas M. Conte, Lawrence Hall, Sheila Hemami,
elizabeth T. Johnston, Hulya Kirkici, Khaled Ben Letaief, Carmen
S. Menoni, Pradeep Misra, William Moses, Jose M.F. Moura, Jon G.
Rokne, Gianluca Setti, Curtis A. Siller, Mini S. Thomas, Ravi M. Todi,
Robert J. Trew, Karl R. Varian, Timothy T. Wong
iEEE opErations cEntEr

445 Hoes Lane, Box 1331, Piscataway, NJ 08854-1331 U.S.A.
Tel: +1 732 981 0060 Fax: +1 732 981 1721

photo-illustrations by

Gluekit
http://SPectrUm.ieee.orG
Table of Contents for the Digital Edition of IEEE Spectrum January, 2013
