IEEE Spectrum January, 2014 - 6

CON T RIBU T ORS _
IEEE MEdIa
SEnIor dIrEctor; PublIShEr, IEEE SPEctruM

James A. Vick, j.vick@ieee.org

W. Wayt Gibbs

aSSocIatE PublIShEr, SalES & advErtISIng dIrEctor

Marion Delaney, m.delaney@ieee.org

Gibbs is a freelance science writer in Seattle and
a former editor at Scientific American. He has worked
with Nathan Myhrvold at Intellectual Ventures
on a variety of projects and was editor in chief of
Modernist Cuisine: The Art and Science of Cooking.
In this issue, Gibbs turns his hand to creating a tiny
DIY synthesizer with metallic ink ["Brew Your Own
Conductive Ink," p. 24]. It's "exciting that artists
could use this kind of ink to incorporate electronics
organically into their creative works," he says.

rEcruItMEnt and lISt SalES advErtISIng dIrEctor

Michael Buryk, m.buryk@ieee.org
buSInESS ManagEr Robert T. Ross

IEEE MEdIa/SPEctruM grouP MarkEtIng ManagEr

Blanche McGurr, b.mcgurr@ieee.org
IntEractIvE MarkEtIng ManagEr

Ruchika Anand, r.t.anand@ieee.org

lISt SalES & rEcruItMEnt SErvIcES Product/
MarkEtIng ManagEr Ilia Rodriguez, i.rodriguez@ieee.org
rEPrInt SalES +1 212 221 9595, exT. 319
MarkEtIng & ProMotIon SPEcIalISt Faith H. Jeanty,

f.jeanty@ieee.org

SEnIor MarkEtIng adMInIStrator

simone.darby@ieee.org

MarkEtIng aSSIStant Quinona Brown, q.brown@ieee.org
rEcruItMEnt SalES advISor Liza Reich +1 212 419 7578
advErtISIng SalES +1 212 705 8939

Brandon Keim

advErtISIng ProductIon ManagEr Felicia Spagnoli
SEnIor advErtISIng ProductIon coordInator

Keim, a correspondent for Wired Science and
a freelance science journalist, was skeptical about
the U.S. government's massive initiative to map
the human brain. "I had some existential issues
with it," he says, adding that he initially found the
project overambitious and ill-defined. But in the
course of reporting "Big Science Takes on the
Brain" [p. 45], he spoke to neuroscientists who were
dividing that daunting task into more achievable
goals. "It's great that it's going forward," he says now.

Nicole evans Gyimah

advErtISIng ProductIon +1 732 562 6334
IEEE Staff ExEcutIvE, PublIcatIonS

PrESIdEnt-ElEct Roberto de Marca
trEaSurEr John T. Barr SEcrEtary Marko Delimar
PaSt PrESIdEnt Gordon W. Day
vIcE PrESIdEntS

Michael R. Lightner, educational Activities; Gianluca Setti, Publication
Services & Products; Ralph M. Ford, Member & Geographic
Activities; Karen Bartleson, President, Standards Association; Robert
e. Hebner, Technical Activities; Marc T. Apter, President, Ieee-USA

David Kushner

dIvISIon dIrEctorS

Cor L. Claeys (I); Jerry L. Hudgins (II); Douglas N. Zuckerman (III);
Jozef Modelski (IV); James W. Moore (V);
Bogdan M. Wilamowski (VI); Cheryl "Cheri" A. Warren (VII);
Roger U. Fujii (VIII); Jose M. Moura (Ix); Stephen Yurkovich (x)
rEgIon dIrEctorS

Peter Alan eckstein (1); Parviz Famouri (2); David G. Green (3);
Karen S. Pedersen (4); James A. Jefferies (5);
Michael R. Andrews (6); Keith B. Brown (7); Martin J. Bastiaans (8);
Gustavo A. Giannattasio (9); Toshio Fukuda (10)
dIrEctorS EMErItuS

James Prendergast
+1 732 502 5400, james.prendergast@ieee.org
huMan rESourcES Betsy Davis, SPHR
+1 732 465 6434, e.davis@ieee.org
PublIcatIonS Anthony Durniak
+1 732 562 3998, a.durniak@ieee.org
EducatIonal actIvItIES Douglas Gorham
+1 732 562 5483, d.g.gorham@ieee.org
MEMbEr & gEograPhIc actIvItIES Cecelia Jankowski
+1 732 562 5504, c.jankowski@ieee.org
StandardS actIvItIES Konstantinos Karachalios
+1 732 562 3820, constantin@ieee.org

Maggie McKee

gEnEral counSEl & chIEf coMPlIancE offIcEr

eileen Lach, +1 212 705 8990, e.m.lach@ieee.org
corPoratE StratEgy Matthew Loeb, CAe
+1 732 562 5320, m.loeb@ieee.org
chIEf MarkEtIng offIcEr Patrick D. Mahoney
+1 732 562 5596, p.mahoney@ieee.org
chIEf InforMatIon offIcEr Alexander J. Pasik, Ph.D.
+1 732 562 6017, a.pasik@ieee.org
chIEf fInancIal offIcEr Thomas R. Siegert
+1 732 562 6843, t.siegert@ieee.org
tEchnIcal actIvItIES Mary Ward-Callan
+1 732 562 3850, m.ward-callan@ieee.org
ManagIng dIrEctor, IEEE-uSa Chris Brantley
+1 202 530 8349, c.brantley@ieee.org

Stuart Nathan

JAN 2014

NORTh AmeRICAN

SPeCTRUm.Ieee.ORG

eric Herz, Theodore W. Hissey

IEEE Staff
ExEcutIvE dIrEctor & coo

A freelance journalist based in Boston, McKee
reports on the first flight of NASA's new deepspace crew capsule, the Orion spacecraft, in
"To Low Earth Orbit and Beyond" [p. 58]. McKee
has covered space for more than 10 years. But
despite a trip out to ESA's space center in Kourou,
French Guiana, she's never managed to see a
rocket take off. "I seem to have very bad luck with
launches," McKee says. She's hoping the stars
will align with Orion.

Anthony Durniak

IEEE board of dIrEctorS
PrESIdEnt Peter W. Staecker, president@ieee.org
+1 732 562 3928 fax: +1 732 465 6444

An IEEE Spectrum contributing editor, Kushner
often writes about hacking, social media, and
computer gaming. In this issue, he looks at the
Oculus Rift, a headset that, after many false starts,
could bring virtual reality into the mainstream
[see "Virtual Reality's Moment," p. 34]. "VR has
been the holy grail of geekdom for decades, but
now, especially with John Carmack [cocreator of
Doom] on the Oculus team, it could finally be a
reality," says Kushner.

IEEE PublIcatIon SErvIcES & ProductS board

01.14

Nathan is an aficionado of Formula One, a
street-based auto racing series that sometimes
pioneers technologies that later appear in
passenger cars. In "The Fast and the Formula E"
[p. 43], he explains how an all-electric version
of that series is likely to change the image
of e-cars, now only "one step along from
their previous image, which was as glorified
golf carts." Nathan is the features editor of
The Engineer, in London.

Simone Darby,

Gianluca Setti, Chair; John B. Anderson, Robert L. Anderson,
John Baillieul, Silvio e. Barbin, Herbert S. Bennett, Don C.
Bramlett, Stuart Bottom, Thomas M. Conte, Samir M. el-Ghazaly,
Lawrence O. Hall, Sheila S. Hemami, David A. Hodges, Donna
L. Hudson, elizabeth T. Johnston, Hulya Kirkici, Khaled
Letaief, Carmen S. Menoni, William W. Moses, Michael Pecht,
Vincenzo Piuri, Sorel Reisman, Jon G. Rokne, Curtis A. Siller,
Ravi M. Todi, H. Joel Trussell, Leung Tsang, Timothy T. Wong
IEEE oPEratIonS cEntEr

445 Hoes Lane, Box 1331, Piscataway, NJ 08854-1331 U.S.A.
Tel: +1 732 981 0060 Fax: +1 732 981 1721

photo-illustrations by

Gluekit

http://SPeCTRUm.Ieee.ORG

Table of Contents for the Digital Edition of IEEE Spectrum January, 2014