IEEE Spectrum July, 2012 - 6

iEEE mEdiA
Senior Director; PubliSher, IEEE SpEctrum

James A. Vick, j.vick@ieee.org

ASSociAte PubliSher, SAleS & ADVertiSing Director

Marion Delaney, m.delaney@ieee.org

Marc Mosko and Victoria
Bellotti, who wrote "Smart
Conservation for the Lazy
Consumer" [p. 26], are researchers
at Xerox's Palo Alto Research
Center (PARC). Mosko focuses on
wireless data network access and
routing; Bellotti helps clients build
technology businesses around
the world. When they're not at
PARC, Bellotti moonlights as a
jazz vocalist around the Bay Area,
while Mosko continues his battle
with local authorities to install
a natural gas compressor in his
1890s home to fuel his CNG car.
alfred Poor is
a senior member of
the Society for
Information Display.
At PC Magazine, he
was a contributing editor for more
than 20 years and the publication's
first lead analyst for business
displays. TV channel choices once
ranged from channels 2 to 13, but
Poor says that today even "a control
knob the size of a Studebaker
hubcap" wouldn't suffice. In
"Smart TV" [p. 22], he writes about
the new world of TV controls that
draw on speech and gesture
recognition, data mining, and more.
6

NA * iEEE SpEctrum * July 2012

gregg segal,
a regular contributor
to IEEE Spectrum,
has loved being
behind a camera
since he was 11 years old. For this
issue, he traveled to Iowa to
photograph the bonobo apes with
their apps [p. 38]. Kanzi,
Panbanisha, and 2-year-old Teco
are able to understand spoken
English, respond using touchscreen icons, and even create
words, such as bread cheese tomato
for pizza. "It's just kind of jawdropping," says Segal.
VaclaV sMil,
a distinguished
professor in the
department of
environment and
geography at the University of
Manitoba, in Canada, dates the
interests that inform his article
"A Skeptic Looks at Alternative
Energy" [p. 46] to his student days
at Prague's Carolinum University
more than 50 years ago. "Contrary
to the currently popular assertion
of accelerating innovation,"
he says, "most technical
improvements are evolutionary
and take time to make a real
difference. Consequently,
I think little of claims of
near-instant transformations
of any complex system."
Jeong suh,
creator of the charts
for "A Skeptic
Looks at Alternative
Energy" [p.46],
is an illustrator and 3-D modeler
for Bryan Christie Design. His
favorite projects are architectural
animations, such as the new
World Trade Center rising from
the ground he did for Esquire.
He constructed the realistic 3-D
buildings from scratch, detail by
detail, based on actual specs.
He also loves snowboarding.

recruitMent SAleS DeVeloPMent MAnAger

Michael buryk, m.buryk@ieee.org
buSineSS MAnAger robert t. ross

ieee MeDiA/SPectruM grouP MArketing MAnAger

blanche Mcgurr, b.mcgurr@ieee.org
ruchika Anand, r.t.anand@ieee.org

interActiVe MArketing MAnAger

liSt SAleS & recruitMent SerViceS ProDuct/MArketing MAnAger

ilia rodriguez, i.rodriguez@ieee.org
rePrint SAleS +1 212 221 9595, ext. 319

Faith h. Jeanty, f.jeanty@ieee.org
Simone Darby,

MArketing & ProMotion SPeciAliSt
Senior MArketing ADMiniStrAtor

simone.darby@ieee.org

recruitMent SAleS ADViSor

liza reich

+1 212 419 7578

ADVertiSing SAleS +1 212 705 8939
ADVertiSing ProDuction MAnAger

Felicia Spagnoli
nicole evans gyimah

Senior ADVertiSing ProDuction coorDinAtor
ADVertiSing ProDuction +1 732 562 6334
ieee StAFF executiVe, PublicAtionS

Anthony Durniak

iEEE BoArd of dirEctorS
PreSiDent & ceo gordon W. Day
+1 732 562 3928 FAx: +1 732 465 6444

president@ieee.org
Peter W. Staecker
harold l. Flescher
SecretAry celia l. Desmond
PASt PreSiDent Moshe kam
PreSiDent-elect
treASurer

VicE prESidENtS
Michael r. lightner, Educational Activities;
David A. hodges, Publication Services & Products;
howard e. Michel, Member & Geographic Activities;
Steve M. Mills, President, Standards Association;
Frederick c. Mintzer, Technical Activities;
James M. howard, President, IEEE-USA

diViSioN dirEctorS
cor l. claeys (i); J. keith nelson (ii);
Douglas n. Zuckerman (iii); Peter n. clout (iV);
James W. Moore (V); Jeffrey M. Voas (Vi);
cheryl A. Warren (Vii); Susan k. land (Viii);
Jose M.F. Moura (ix); Vincenzo Piuri (x)

rEgioN dirEctorS
Peter Alan eckstein (1); ralph M. Ford (2);
David g. green (3); James n. riess (4);
James A. Jefferies (5); edward g. Perkins (6);
Dr. keith b. brown (7); Marko Delimar (8);
gustavo A. giannattasio (9); Wai-choong Wong (10)

dirEctorS EmErituS
eric herz, theodore W. hissey

iEEE StAff
executiVe Director & coo James Prendergast
+1 732 502 5400, james.prendergast@ieee.org
huMAn reSourceS betsy Davis, SPhr
+1 732 465 6434, e.davis@ieee.org
PublicAtionS Anthony Durniak
+1 732 562 3998, a.durniak@ieee.org
eDucAtionAl ActiVitieS Douglas gorham
+1 732 562 5483, d.g.gorham@ieee.org
StAnDArDS ActiVitieS Judith gorman
+1 732 562 3820, j.gorman@ieee.org
MeMber & geogrAPhic ActiVitieS cecelia
+1 732 562 5504, c.jankowski@ieee.org

Jankowski

generAl counSel AnD chieF coMPliAnce oFFicer
+1 212 705 8990, e.m.lach@ieee.org
corPorAte StrAtegy & coMMunicAtionS
+1 732 562 5320, m.loeb@ieee.org

eileen lach

Matthew loeb, cAe

chieF MArketing oFFicer Patrick D. Mahoney
+1 732 562 5596, p.mahoney@ieee.org
chieF inForMAtion oFFicer Alexander
+1 732 562 6017, a.pasik@ieee.org
chieF FinAnciAl oFFicer thomas r.
+1 732 562 6843, t.siegert@ieee.org

J. Pasik, Ph.D.

Siegert

technicAl ActiVitieS Mary Ward-callan
+1 732 562 3850, m.ward-callan@ieee.org
MAnAging Director, ieee-uSA chris brantley
+1 202 530 8349, c.brantley@ieee.org

iEEE puBlicAtioN SErVicES & productS BoArd
David A. hodges, Chair; John b. Anderson, John baillieul, Silvio
e. barbin, karen bartleson, Jennifer t. bernhard, Stuart bottom,
Maja bystrom, thomas M. conte, lawrence hall, Sheila hemami,
elizabeth t. Johnston, hulya kirkici, khaled ben letaief, carmen
S. Menoni, Pradeep Misra, William Moses, Jose M.F. Moura, Jon g.
rokne, gianluca Setti, curtis A. Siller, Mini S. thomas, ravi M. todi,
robert J. trew, karl r. Varian, timothy t. Wong

iEEE opErAtioNS cENtEr
445 hoes lane, box 1331, Piscataway, nJ 08854-1331 u.S.A.
tel: +1 732 981 0060 Fax: +1 732 981 1721
spectrum.ieee.org

CloCkwise From Top leFT: miguel miranda; dani palomino; Frank menTha; ChrisTine Chan; CompuTer shopper

Miguel Miranda
writes about the
growing problem of
semiconductor
variability, in
"When Every Atom Counts" [p. 32].
Miranda's interest in the issue was
sparked about 10 years ago at the
research firm Imec, in Belgium,
where he joined a team that was
trying to tackle various problems
in the chip industry. He was
surprised to find a big language
divide between the design and
manufacturing experts on the
team. Miranda, who recently
became a staff engineer at
Qualcomm, says, "It was like
taking a plunge in a cold pool."

http://spectrum.ieee.org

Table of Contents for the Digital Edition of IEEE Spectrum July, 2012