IEEE Spectrum September, 2008 - Cover3

Palm's Pilot
Continued from page 56

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up on e‑mail and phone calls on an 8:00 a.m.
train from San Francisco. At the Mountain
View station he hops on a Caltrain shut‑
tle, just another middle‑aged engineer in
a cotton shirt and jeans, which takes him
to Palm's Sunnyvale offices; he arrives
around 9. He'll leave Palm between 6:30
and 7 p.m., earlier if he has scheduled
meetings in San Francisco. Then he'll
have dinner with his wife.
And so far, at least, it looks like that
idea of having a personal life wasn't a
pipe dream. On Fridays he works from
home. He'll spend time in his home
office on weekends, but he takes off for
long runs and bike rides through San
Francisco or Marin County. He spends
a few weeks a year at his Mexico digs;
they're fully wired, and the IP phone he
uses for his main contact number can
ring him just about anywhere.
Palm hasn't yet announced any of
the products that originated under
Rubinstein, although he has tweaked
some recently released products and
says that quality and reliability are
improving. He helped cancel several
projects, including an ultrathin laptop
just before it was scheduled to ship. He
expects the first products completely
designed under his watch to begin hit‑
ting the market in 2009.
These days, Blank says, Rubinstein
is "a product development machine.
Steve [ Jobs] beat him into becoming
this machine, but he doesn't need to be
beaten any more; maybe that's why he
left. He understands every part of prod‑
uct design, from idea through manufac‑
turing. Everything."
What Rubinstein still has to prove is
whether he's a creative genius as well as
a brilliant implementer. "The jury is out
on that," Blank says. But he adds that he
personally has made a big investment in
Palm stock.
Everywhere in the world Rubinstein
goes, he sees people with iPods. None
of them know that this lanky American
made the iPod happen. He doesn't have
Jobs's instant recognizability, and that's
just fine with him.
"As an eng ineer," he says, "you
couldn't ask for any more than what
I'm doing. I helped turn Apple around;
I helped create the iPod. My role is to
make people happy with great products.
I'm just a product guy."
o
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6/26/06 10:48:25 AM


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Table of Contents for the Digital Edition of IEEE Spectrum September, 2008

IEEE Spectrum September, 2008 - Cover1
IEEE Spectrum September, 2008 - Cover2
IEEE Spectrum September, 2008 - 1
IEEE Spectrum September, 2008 - 2
IEEE Spectrum September, 2008 - 3
IEEE Spectrum September, 2008 - 4
IEEE Spectrum September, 2008 - 5
IEEE Spectrum September, 2008 - 6
IEEE Spectrum September, 2008 - 7
IEEE Spectrum September, 2008 - 8
IEEE Spectrum September, 2008 - 9
IEEE Spectrum September, 2008 - 10
IEEE Spectrum September, 2008 - 11
IEEE Spectrum September, 2008 - 12
IEEE Spectrum September, 2008 - 13
IEEE Spectrum September, 2008 - 14
IEEE Spectrum September, 2008 - 15
IEEE Spectrum September, 2008 - 16
IEEE Spectrum September, 2008 - 17
IEEE Spectrum September, 2008 - 18
IEEE Spectrum September, 2008 - 19
IEEE Spectrum September, 2008 - 20
IEEE Spectrum September, 2008 - 21
IEEE Spectrum September, 2008 - 22
IEEE Spectrum September, 2008 - 23
IEEE Spectrum September, 2008 - 24
IEEE Spectrum September, 2008 - 25
IEEE Spectrum September, 2008 - 26
IEEE Spectrum September, 2008 - 27
IEEE Spectrum September, 2008 - 28
IEEE Spectrum September, 2008 - 29
IEEE Spectrum September, 2008 - 30
IEEE Spectrum September, 2008 - 31
IEEE Spectrum September, 2008 - 32
IEEE Spectrum September, 2008 - 33
IEEE Spectrum September, 2008 - 34
IEEE Spectrum September, 2008 - 35
IEEE Spectrum September, 2008 - 36
IEEE Spectrum September, 2008 - 37
IEEE Spectrum September, 2008 - 38
IEEE Spectrum September, 2008 - 39
IEEE Spectrum September, 2008 - 40
IEEE Spectrum September, 2008 - 41
IEEE Spectrum September, 2008 - 42
IEEE Spectrum September, 2008 - 43
IEEE Spectrum September, 2008 - 44
IEEE Spectrum September, 2008 - 45
IEEE Spectrum September, 2008 - 46
IEEE Spectrum September, 2008 - 47
IEEE Spectrum September, 2008 - 48
IEEE Spectrum September, 2008 - Cover3
IEEE Spectrum September, 2008 - Cover4
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