IEEE Spectrum October, 2012 - 6

iEEE mEdiA
Senior Director; PubliSher, IEEE SpEctrum

James A. Vick, j.vick@ieee.org

ASSociAte PubliSher, SAleS & ADVertiSing Director

Marion Delaney, m.delaney@ieee.org

StEphEn caSS
is Spectrum's newest
contributing editor,
helming the magazine's careers,
reviews, and DIY coverage. It's a
return to the fold for Cass, a staff
editor here from 2000 to 2007.
In this issue, he introduces a new
type of article with a report on
LevelUp [p. 28], the first in a series
of start-up profiles. Cass says his
goal is "to celebrate the interests of
techies and give them a heads-up
about useful things to know."
JoSEph a. konStan and
John riEdl, both professors
of computer science at the
University of Minnesota, wrote
"Recommended for You" [p. 54]. As
codirectors of GroupLens Research,
Konstan, an IEEE Senior Member,
and Riedl, an IEEE Fellow, helped
create the MovieLens recommender system. The pair's scariest recommender moment came
during an interview on "ABC
Nightline." Just before a station
break, MovieLens pitched the
1950s film noir Sunset Boulevard
to host Robert Krulwich. Konstan
and Riedl had to wait until they
were back on the air to hear his verdict on the suggestion: He loved it!
6

Sylvain
martEl, who
founded and directs
the NanoRobotics
Laboratory at École
Polytechnique de Montréal, spent
many long nights trying to
navigate a metal bead through a
live pig's blood vessels with an
MRI machine. Even the machine's
manufacturer thought he was
crazy, he says. But as he reveals in
"Journey to the Center of a Tumor"
[p. 48], his patience paid off. He is
now a pioneer in the burgeoning
field of medical microrobotics.
JoEl r. primack
writes about
simulating the
evolution of the
cosmos in "The
Universe in a Supercomputer"
[p. 42]. Primack is a physics
professor at the University
of California, Santa Cruz,
and director of UC's HighPerformance AstroComputing
Center. Back in the early 1980s,
pencil and paper were the tools of
choice for cosmologists. "Now
high-performance computers have
become vital," Primack says.
"They've helped transform
cosmology from philosophical
speculation into what's almost an
experimental science."
david yEllEn,
this month's cover
photographer, loves
shoots that make
great stories-
like taking a portrait of Baxter
the robot. Outside of photography,
Yellen enjoys fishing and molecular
gastronomy. In recent culinary
adventures, he ate the still-beating
heart of a bigeye tuna, renovated
his Brooklyn kitchen, and had a
dinner party where everything
was cooked either sous vide ("under
vacuum," in a low-heat water bath)
or with a blowtorch.

NA * iEEE SpEctrum * OctObEr 2012

recruitMent SAleS DeVeloPMent MAnAger

Michael buryk, m.buryk@ieee.org
buSineSS MAnAger robert t. ross

ieee MeDiA/SPectruM grouP MArketing MAnAger

blanche Mcgurr, b.mcgurr@ieee.org
ruchika Anand, r.t.anand@ieee.org

interActiVe MArketing MAnAger

liSt SAleS & recruitMent SerViceS ProDuct/MArketing MAnAger

ilia rodriguez, i.rodriguez@ieee.org
rePrint SAleS +1 212 221 9595, ext. 319

Faith h. Jeanty, f.jeanty@ieee.org
Simone Darby,

MArketing & ProMotion SPeciAliSt
Senior MArketing ADMiniStrAtor

simone.darby@ieee.org

recruitMent SAleS ADViSor

liza reich

+1 212 419 7578

ADVertiSing SAleS +1 212 705 8939
ADVertiSing ProDuction MAnAger

Felicia Spagnoli
nicole evans gyimah

Senior ADVertiSing ProDuction coorDinAtor
ADVertiSing ProDuction +1 732 562 6334
ieee StAFF executiVe, PublicAtionS

Anthony Durniak

iEEE bOArd Of dirEctOrS
PreSiDent & ceo gordon W. Day
+1 732 562 3928 FAx: +1 732 465 6444

president@ieee.org
Peter W. Staecker
harold l. Flescher
SecretAry celia l. Desmond
PASt PreSiDent Moshe kam
PreSiDent-elect
treASurer

VicE prESidENtS
Michael r. lightner, Educational Activities;
David A. hodges, Publication Services & Products;
howard e. Michel, Member & Geographic Activities;
Steve M. Mills, President, Standards Association;
Frederick c. Mintzer, Technical Activities;
James M. howard, President, IEEE-USA

diViSiON dirEctOrS
cor l. claeys (i); J. keith nelson (ii);
Douglas n. Zuckerman (iii); Peter n. clout (iV);
James W. Moore (V); Jeffrey M. Voas (Vi);
cheryl A. Warren (Vii); Susan k. land (Viii);
Jose M.F. Moura (ix); Vincenzo Piuri (x)

rEgiON dirEctOrS
Peter Alan eckstein (1); ralph M. Ford (2);
David g. green (3); James n. riess (4);
James A. Jefferies (5); edward g. Perkins (6);
Dr. keith b. brown (7); Marko Delimar (8);
gustavo A. giannattasio (9); Wai-choong Wong (10)

dirEctOrS EmErituS
eric herz, theodore W. hissey

iEEE StAff
executiVe Director & coo James Prendergast
+1 732 502 5400, james.prendergast@ieee.org
huMAn reSourceS betsy Davis, SPhr
+1 732 465 6434, e.davis@ieee.org
PublicAtionS Anthony Durniak
+1 732 562 3998, a.durniak@ieee.org
eDucAtionAl ActiVitieS Douglas gorham
+1 732 562 5483, d.g.gorham@ieee.org
StAnDArDS ActiVitieS Judith gorman
+1 732 562 3820, j.gorman@ieee.org
MeMber & geogrAPhic ActiVitieS cecelia
+1 732 562 5504, c.jankowski@ieee.org

Jankowski

generAl counSel AnD chieF coMPliAnce oFFicer
+1 212 705 8990, e.m.lach@ieee.org
corPorAte StrAtegy & coMMunicAtionS
+1 732 562 5320, m.loeb@ieee.org

eileen lach

Matthew loeb, cAe

chieF MArketing oFFicer Patrick D. Mahoney
+1 732 562 5596, p.mahoney@ieee.org
chieF inForMAtion oFFicer Alexander
+1 732 562 6017, a.pasik@ieee.org
chieF FinAnciAl oFFicer thomas r.
+1 732 562 6843, t.siegert@ieee.org

J. Pasik, Ph.D.

Siegert

technicAl ActiVitieS Mary Ward-callan
+1 732 562 3850, m.ward-callan@ieee.org
MAnAging Director, ieee-uSA chris brantley
+1 202 530 8349, c.brantley@ieee.org

iEEE publicAtiON SErVicES & prOductS bOArd
David A. hodges, Chair; John b. Anderson, John baillieul, Silvio
e. barbin, karen bartleson, Jennifer t. bernhard, Stuart bottom,
Maja bystrom, thomas M. conte, lawrence hall, Sheila hemami,
elizabeth t. Johnston, hulya kirkici, khaled ben letaief, carmen
S. Menoni, Pradeep Misra, William Moses, Jose M.F. Moura, Jon g.
rokne, gianluca Setti, curtis A. Siller, Mini S. thomas, ravi M. todi,
robert J. trew, karl r. Varian, timothy t. Wong

iEEE OpErAtiONS cENtEr
445 hoes lane, box 1331, Piscataway, nJ 08854-1331 u.S.A.
tel: +1 732 981 0060 Fax: +1 732 981 1721
spectrum.ieee.org

CloCkwise from top left: evan aCkerman; éCole polyteChnique De montréal;
paul sChraub; DaviD yellen; alana range

Evan
ackErman,
based in San Jose,
Calif., is the lead
contributor to
Automaton, IEEE Spectrum's
robotics blog. He started covering
robots on his own blog, BotJunkie,
back in 2007. The hobby turned
into nearly a full-time job, and in
early 2011 BotJunkie merged
with Automaton to form the
top robotics blog on the Net.
Ackerman cowrote "The Rise of
the Robot Worker" [p. 34] with
Senior Associate Editor Erico
Guizzo, about start-up Rethink
Robotics and its robot, Baxter.


http://spectrum.ieee.org

Table of Contents for the Digital Edition of IEEE Spectrum October, 2012

IEEE Spectrum October, 2012 - Cover1
IEEE Spectrum October, 2012 - Cover2
IEEE Spectrum October, 2012 - 1
IEEE Spectrum October, 2012 - 2
IEEE Spectrum October, 2012 - 3
IEEE Spectrum October, 2012 - 4
IEEE Spectrum October, 2012 - 5
IEEE Spectrum October, 2012 - 6
IEEE Spectrum October, 2012 - 7
IEEE Spectrum October, 2012 - 8
IEEE Spectrum October, 2012 - 9
IEEE Spectrum October, 2012 - 10
IEEE Spectrum October, 2012 - 11
IEEE Spectrum October, 2012 - 12
IEEE Spectrum October, 2012 - 13
IEEE Spectrum October, 2012 - 14
IEEE Spectrum October, 2012 - 15
IEEE Spectrum October, 2012 - 16
IEEE Spectrum October, 2012 - 17
IEEE Spectrum October, 2012 - 18
IEEE Spectrum October, 2012 - 19
IEEE Spectrum October, 2012 - 20
IEEE Spectrum October, 2012 - 21
IEEE Spectrum October, 2012 - 22
IEEE Spectrum October, 2012 - 23
IEEE Spectrum October, 2012 - 24
IEEE Spectrum October, 2012 - 25
IEEE Spectrum October, 2012 - 26
IEEE Spectrum October, 2012 - 27
IEEE Spectrum October, 2012 - 28
IEEE Spectrum October, 2012 - 29
IEEE Spectrum October, 2012 - 30
IEEE Spectrum October, 2012 - 31
IEEE Spectrum October, 2012 - 32
IEEE Spectrum October, 2012 - 33
IEEE Spectrum October, 2012 - 34
IEEE Spectrum October, 2012 - 35
IEEE Spectrum October, 2012 - 36
IEEE Spectrum October, 2012 - 37
IEEE Spectrum October, 2012 - 38
IEEE Spectrum October, 2012 - 39
IEEE Spectrum October, 2012 - 40
IEEE Spectrum October, 2012 - 41
IEEE Spectrum October, 2012 - 42
IEEE Spectrum October, 2012 - 43
IEEE Spectrum October, 2012 - 44
IEEE Spectrum October, 2012 - 45
IEEE Spectrum October, 2012 - 46
IEEE Spectrum October, 2012 - 47
IEEE Spectrum October, 2012 - 48
IEEE Spectrum October, 2012 - 49
IEEE Spectrum October, 2012 - 50
IEEE Spectrum October, 2012 - 51
IEEE Spectrum October, 2012 - 52
IEEE Spectrum October, 2012 - 53
IEEE Spectrum October, 2012 - 54
IEEE Spectrum October, 2012 - 55
IEEE Spectrum October, 2012 - 56
IEEE Spectrum October, 2012 - 57
IEEE Spectrum October, 2012 - 58
IEEE Spectrum October, 2012 - 59
IEEE Spectrum October, 2012 - 60
IEEE Spectrum October, 2012 - 61
IEEE Spectrum October, 2012 - 62
IEEE Spectrum October, 2012 - 63
IEEE Spectrum October, 2012 - 64
IEEE Spectrum October, 2012 - 65
IEEE Spectrum October, 2012 - 66
IEEE Spectrum October, 2012 - 67
IEEE Spectrum October, 2012 - 68
IEEE Spectrum October, 2012 - 69
IEEE Spectrum October, 2012 - 70
IEEE Spectrum October, 2012 - 71
IEEE Spectrum October, 2012 - 72
IEEE Spectrum October, 2012 - 73
IEEE Spectrum October, 2012 - 74
IEEE Spectrum October, 2012 - 75
IEEE Spectrum October, 2012 - 76
IEEE Spectrum October, 2012 - 77
IEEE Spectrum October, 2012 - 78
IEEE Spectrum October, 2012 - 79
IEEE Spectrum October, 2012 - 80
IEEE Spectrum October, 2012 - Cover3
IEEE Spectrum October, 2012 - Cover4
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1217
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1117
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1017
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0917
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0817
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0717
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0617
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0517
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0417
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0317
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0217
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0117
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1216
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1116
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1016
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0916
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0816
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0716
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0616
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0516
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0416
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0316
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0216
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0116
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1215
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1115
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1015
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0915
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0815
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0715
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0615
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0515
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0415
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0315
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0215
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0115
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1214
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1114
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1014
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0914
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0814
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0714
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0614
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0514
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0414
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0314
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0214
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0114
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1213
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1113
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1013
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0913
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0813
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0713
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0613
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0513
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0413
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0313
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0213
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0113
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1212
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1112
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1012
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0912
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0812
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0712
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0612
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0512
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0412
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0312
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0212
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0112
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1211
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1111
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1011
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0911
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0811
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0711
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0611
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0511
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0411
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0311
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0211
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0111
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1210
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1110
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1010
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0910
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0810
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0710
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0610
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0510
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0410
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0310
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0210
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0110
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1209
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1109
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1009
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0909
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0809
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0709
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0609
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0509
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0409
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0309
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0209
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0109
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1208
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1108
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1008
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0908
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0808
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0708
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0608
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0508
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0408
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0308
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0208
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0108
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1207
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1107
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_1007
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0907
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0807
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0707
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0607
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0507
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0407
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0307
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0207
https://www.nxtbook.com/nxtbooks/ieee/spectrum_na_0107
https://www.nxtbookmedia.com