IEEE Spectrum November, 2014 - 8

cON t riBU t OrS _
IEEE MEdIa
SEnIor dIrEctor; PublIShEr, IEEE SPEctruM

James A. Vick, j.vick@ieee.org

Jason Heikenfeld

aSSocIatE PublIShEr, SalES & advErtISIng dIrEctor

Marion Delaney, m.delaney@ieee.org

Heikenfeld is a professor of electrical engineering
and director of the Novel Devices Laboratory at
the University of Cincinnati. A founder of Gamma
Dynamics, a maker of electrofluidic displays,
he wrote IEEE Spectrum's 2010 article "The
Electronic Display of the Future." An avid runner,
Heikenfeld has recently focused his research
on sweat-something he deals with both in and
out of the lab-which he writes about in "Let Them
See You Sweat" [p. 46].

rEcruItMEnt and lISt SalES advErtISIng dIrEctor

Michael Buryk, m.buryk@ieee.org
buSInESS ManagEr Robert T. Ross, r.ross@ieee.org

IEEE MEdIa/SPEctruM grouP MarkEtIng ManagEr

Blanche McGurr, b.mcgurr@ieee.org

IEEE MEdIa grouP dIgItal MarkEtIng SEnIor ManagEr

Ruchika Anand, r.t.anand@ieee.org

lISt SalES & rEcruItMEnt SErvIcES Product/
MarkEtIng ManagEr Ilia Rodriguez, i.rodriguez@ieee.org
rEPrInt SalES +1 212 221 9595, exT. 319
MarkEtIng & ProMotIon SPEcIalISt Faith H. Jeanty,

f.jeanty@ieee.org

SEnIor MarkEtIng adMInIStrator

simone.darby@ieee.org

MarkEtIng aSSIStant Quinona Brown, q.brown@ieee.org
rEcruItMEnt SalES advISor Liza Reich +1 212 419 7578
advErtISIng SalES +1 212 705 8939

Ann Johnson

advErtISIng ProductIon ManagEr Felicia Spagnoli
SEnIor advErtISIng ProductIon coordInator

Johnson is an associate professor of history at the
University of South Carolina. She first learned about
the Ford Motor Co.'s unlikely involvement in basic
superconductivity research [p. 40] while writing a
paper on the origins of nanotechnology. She's no
stranger to the automotive industry, however. Her
Ph.D. dissertation was on the invention of car antilock
braking systems; it later became the book Hitting the
Brakes: Engineering Design and the Production of
Knowledge (Duke University Press, 2009).

Nicole evans Gyimah

advErtISIng ProductIon +1 732 562 6334
IEEE Staff ExEcutIvE, PublIcatIonS

PrESIdEnt-ElEct Howard e. Michel
trEaSurEr John T. Barr SEcrEtary
PaSt PrESIdEnt Peter W. Staecker
vIcE PrESIdEntS

dIvISIon dIrEctorS

ellen J. Yoffa (I); Jerry L. Hudgins (II); Harvey A. Freeman (III);
Jozef W. Modelski (IV); Susan K. Land (V);
Bogdan M. Wilamowski (VI); Wanda K. Reder (VII);
Roger U. Fujii (VIII); Marina Ruggieri (Ix); Stephen Yurkovich (x)
rEgIon dIrEctorS

Vincent P. Socci (1); Parviz Famouri (2); Mary ellen Randall (3);
Karen S. Pedersen (4); J. Derald Morgan (5);
Michael R. Andrews (6); Amir G. Aghdam (7); Martin J. Bastiaans (8);
Norberto M. Lerendegui (9); Toshio Fukuda (10)
dIrEctorS EMErItuS

James Prendergast
+1 732 502 5400, james.prendergast@ieee.org
PublIcatIonS Anthony Durniak
+1 732 562 3998, a.durniak@ieee.org
corPoratE actIvItIES elena Gerstmann
+1 732 981 3452, e.gerstmann@ieee.org
EducatIonal actIvItIES Douglas Gorham
+1 732 562 5483, d.g.gorham@ieee.org
actIng chIEf InforMatIon offIcEr Donna Hourican
+1 732 562 6330, d.hourican@ieee.org
MEMbEr & gEograPhIc actIvItIES Cecelia Jankowski
+1 732 562 5504, c.jankowski@ieee.org
huMan rESourcES Shannon Johnston, SPHR
+1 732 562 6343, s.johnston@ieee.org
StandardS actIvItIES Konstantinos Karachalios
+1 732 562 3820, constantin@ieee.org

Susumu Tachi

gEnEral counSEl & chIEf coMPlIancE offIcEr

eileen M. Lach, +1 212 705 8990, e.m.lach@ieee.org
chIEf MarkEtIng offIcEr Patrick D. Mahoney
+1 732 562 5596, p.mahoney@ieee.org
chIEf fInancIal offIcEr Thomas R. Siegert
+1 732 562 6843, t.siegert@ieee.org
tEchnIcal actIvItIES Mary Ward-Callan
+1 732 562 3850, m.ward-callan@ieee.org
ManagIng dIrEctor, IEEE-uSa Chris Brantley
+1 202 530 8349, c.brantley@ieee.org

Natalia A. Trayanova

NOV 2014

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NOrth americaN

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SPectrUm.ieee.OrG

eric Herz, Theodore W. Hissey

IEEE Staff
ExEcutIvE dIrEctor & coo

Tachi and coauthor Masahiko Inami are professors
at the Graduate School of Media Design at Keio
University, in Yokohama, Japan; coauthor Yuji Uema
is a Ph.D. candidate there. Tachi is also director of
the university's International Virtual Reality Center.
When he first drove a car using his team's internal
display system, which makes the car's body seem
transparent [p. 52], Tachi says he was surprised at
how realistic the simulation was: "I almost felt like
I was on a bike."

|

Marko Delimar

Saurabh Sinha, educational Activities; Gianluca Setti, Publication
Services & Products; Ralph M. Ford, Member & Geographic
Activities; Karen Bartleson, President, Standards Association; Jacek
M. Zurada, Technical Activities; Gary L. Blank, President, Ieee-USA

Sarah Lewin

08

Anthony Durniak

IEEE board of dIrEctorS
PrESIdEnt J. Roberto B. de Marca, president@ieee.org
+1 732 562 3928 fax: +1 732 465 6444

Lewin was an editorial intern at IEEE Spectrum from
June to September 2014. Now a master's student
of journalism at New York University, she studied
math at Brown University and enjoyed Spectrum's
tech‑centric focus. Still, writing about the new
microwave stethoscope [p. 20] was a challenge. "I had
to carefully balance talking about the stethoscope's
technological potential with its applicability as a
medical tool, which are two very different things,"
she says. "It was troublesome, but rewarding."

IEEE PublIcatIon SErvIcES & ProductS board

11.14

Earlier in her career, Trayanova created computer
models of the human heart for basic scientific
research. Now, as a professor of biomedical
engineering at Johns Hopkins' Institute for
Computational Medicine, she's tailoring models
for individual cardiac patients. In this issue, she
explains how doctors can run simulations on a
patient's virtual heart to test treatments [p. 34].
Integrating such computer models into clinical
practice could "change the paradigm," she says.

Simone Darby,

Gianluca Setti, Chair; John Baillieul, Babak Beheshti, Herbert
Bennett, Jennifer Bernhard, Stuart Bottom, Jean-Luc Gaudiot,
David Allan Grier, Glenn Gulak, Lawrence Hall, Sheila Hemami,
David Hodges, Hulya Kirkici, Khaled Ben Letaief, Carmen Menoni,
Paolo Montuschi, Lloyd A. "Pete" Morley, William Moses, Michael
Pecht, Sorel Reisman, Charles Rubenstein, Tariq Samad, Gaurav
Sharma, Curtis Siller, David Tian, Joel Trussell, Leung Tsang,
Stephanie White, Timothy Wong
IEEE oPEratIonS cEntEr

445 Hoes Lane, Box 1331, Piscataway, NJ 08854-1331 U.S.A.
Tel: +1 732 981 0060 Fax: +1 732 981 1721

photo-illustrations by

Gluekit
http://SPectrUm.ieee.OrG
Table of Contents for the Digital Edition of IEEE Spectrum November, 2014
