NICHOLAS A. TONELLI/CREATIVE COMMONS 2.0. Social, Psychological and Technological Determinants of Energy Use ANDRZEJ NOWAK, AGNIESZKA RYCHWALSKA, AND JACEK SZAMREJ Digital Object Identifier 10.1109/MTS.2014.2345207 Date of publication: 17 September 2014 42 | 1932-4529/14©2014IEEE IEEE TECHNOLOGY AND SOCIETY MAGAZINE | FALL 2014