Socially-Sensitive Systems Design Exploring Social Potential ISTOCK/ABIDAL Kirstie Bellman, Jean Botev, Hanno Hildmann, Peter R. Lewis, Stephen Marsh, Jeremy Pitt, Ingo Scholtes, and Sven Tomforde 72 1932-4529/17©2017IEEE IEEE TECHNOLOGY AND SOCIETY MAGAZINE ∕ SEPTEMBER 2017