IEEE Technology and Society Magazine - June 2018 - 39

the content. Finally, the effect of social media on voters
could also be the focus of analysis.
The use of social media across countries could further be compared, with the aim of identifying the factors that affect their level and type of use. Cultural
differences between societies and the impact of the economic downturn maybe also studied. And, if the changes are in line with the trends observed in the recent
American elections, social media will be an important
aspect of electioneering, and related research findings
would provide important information for academics
and practitioners.

Author Information
Despo Ktoridou is Associate Professor and Head of the
Management and MIS Department at the University of
Nicosia in Cyprus.
Epaminondas Epaminonda is an Assistant Professor in
the Management and MIS Department of the Business
School of the University of Nicosia, Cyprus. He is the
Associated Head of the Department and the Coordinator
of the Doctoral Program of the School.
Andreas Charalambous is a University of Nicosia MBA
Graduate.

References
[1] A. Aharony, "Twitter use by three political leaders: an exploratory analysis," Online Information Rev., vol. 36, no.4, pp. 587-603,
2012.
[2] Anonymous, "Facebook and 'open source politics'," Spreading
the News, 2007 [Online]. Available: http://spreadingthenews.wordpress
.com/2007/10/05/facebook-and-open-source-politics/.
[3] N. Anstead and A. Chadwick, "Parties, election campaigning and
the Internet: A comparative institutional approach," Politics and
International, Relations, Working pap. 5, 2007.
[4] D. Boyd and N. Ellison, "Social network sites: Definition, history,
and scholarship," J. Computer-Mediated Communication, vol. 13,
pp. 210-230, 2008.
[5] D. Cohen and B. Crabtree, "Qualitative research guidelines
project," Robert Wood Johnson Foundation, 2008[Online]. Available:
http://www.qualres.org/HomeStru-3628.html.
[6] A. Kaplan and M. Haenlein, "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, vol.
53, no. 1, pp. 59-68, 2009.
[7] I. Khaldarova, S. Laaksonen, and J. Matikainen, "The use of social
media in the Finnish Parliament Elections 2011," Media and Communication Studies Research Reports, 2012.
[8] M. Kushin and M. Yamamoto, "Did social media really matter?
College students' use of online media and political decision making in the 2008 election," Mass Communication and Society, vol.
13, pp. 608-630, 2010.
[9] M. Johannessen, "Genres of participation in social networking
systems: A study of the 2009 Norwegian parliamentary election,"
Electronic Participation, vol. 6229, pp. 104-114, 2010.
[10] A. Sanson, "Facebook and youth mobilization in the 2008
presidential election," Gnovis J., vol. 8, no. 3, pp. 151-174, 2008.
[11] L. Osuaqwa, "Political marketing: Conceptualization, dimensions and research agenda," Marketing Intelligence & Planning,
vol. 26, no. 7, pp. 793-810, 2008.
[12] A. Palmer and L. Lewis, "An experiential, social network-based
approach to direct marketing," Direct Marketing: An International
Journal, vol. 3, no. 3, pp. 162-176, 2009.

JUNE 2018

∕

[13] A. Attia, N. Aziz, B. Friedman, and M. Elhusseiny, "The impact of
social networking tools on political change in Egypt's Revolution
2.0," Electronic Commerce Research and Applications, vol. 10, pp.
369-374, 2011.
[14] K. Parisopoulos, E. Tambouris, and K. Tarabanis, "Facebook and
Greek elections: New fad or real transformation?," IEEE Technology and Society Mag., vol. 31, no. 3, pp. 58-64, 2012.
[15] P. Rutledge "How Obama won the social media battle in the
2012 presidential campaign," 2013, [Online]. Available: http://mprcenter
.org/blog/2013/01/25/how-obama-won-the-social-media-battle-in-the2012-presidential-campaign/.
[16] R. Gadekar, K. Thakur, and P. Hwa Ang, "Web sites for e-electioneering in Maharashtra and Gujarat, India," Internet Res., vol. 21, no.
4, pp. 435-445, 2011.
[17] K. Smith, Social Media and Political Campaigns. Trace: Tennessee Research and Creative Exchange, 2011.
[18] N. Smith, R. Wollan, and C. Zhou, The Social Media Management Handbook: Everything You Need to Know to Get Social
Media Working in Your Business. New Jersey, U.S.A.: Wiley, 2011.
[19] N. Scola, "Despite negative press, Facebook is a powerful
agent for social change," Alternet, 2008, [Online]. Available http://
www.alternet.org/story/83196.
[20] A. Loucaides "5 things you ought to know about Internet usage
in Cyprus," SocialWay, 2011, [Online]. Available: http://www.socialwayeservices.com/Our-blog/5-important-facts-about-internet-usagein-Cyprus.
[21] Statisticbrain, Statistic Brain Research Institute, 2016 [Online].
Available: http://www.statisticbrain.com.
[22] Republic of Cypress, "Latest figures: ICT usage in households
and by individuals," Statistical Service of the Republic of Cyprus,
2014 [Online]. Available: http://www.mof.gov.cy/mof/cystat/statistics
.nsf/All/D0926894A2730949C2257D970035C525?OpenDocument
&sub=3&sel=1&e=&print.
[23] L. Weber, Marketing to the Social Web: How Digital Customer Communities Build Your Business. New Jersey, U.S.A.: Wiley,
2007.
[24] J. Feezell, M. Conroy, and M. Guerrero, "Facebook is...fostering
political engagement: A study of online social networking groups
and offline participation," presented at APSA 2009 Toronto, SSRN,
2009 [Online]. Available: http://ssrn.com/abstract=1451456.
[25] D. Zarela, The Social Media Marketing Book. Sebastopol:
O'Reilly, 2010.
[26] "Cyprus GDP per capita PPP," Trading Economics, 2015,
[Online]. Available: http://www.tradingeconomics.com/cyprus/gdp-percapita-ppp.
[27] J. Gottfried, M. Barthel, E. Shearer, and A. Mitchell, "The 2016
presidential campaign - A news event that's hard to miss," Pew
Charitable Research Center, 2015. Available: http://www.journalism
.org/2016/02/04/the-2016-presidential-campaign-a-news-event-thatshard-to-miss/.
[28] J. Tsou, "Social media in the 2016 U.S. presidential campaign,"
all about me, 2016. Available: http://webkinzwate.blogspot.com
.cy/2016/07/social-media-in-2016-us-presidential.html.
[29] S. Sanders, "Social Media's Increasing Role In The 2016 Presidential Election," NPR.org, Nov. 7, 2016. Available: http://www.npr
.org/2016/11/07/500977344/social-media-s-role-increases-in2016-presidential-election.
[30] M. Kapko, "How social media is shaping the 2016 presidential
election," CIO.com, Sept. 29, 2016. Available: http://www.cio.com/
article/3125120/social-networking/how-social-media-is-shaping-the2016-presidential-election.html.
[31] M. Lang, "2016 Presidential Election Circus: Is social media the
cause?," San Francisco Chronicle, Apr. 5, 2016. Available: http://
www.govtech.com/social/2016-Presidential-Election-Circus-Is-SocialMedia-the-Cause.html
[32] D. Kirkpatrick, "Is your social media strategy more Trump
or Clinton?," Industry Dive, Oct. 20, 2016. Available: http://www
.marketingdive.com/news/is-your-social-media-strategy-moretrump-or-clinton/428655/.

IEEE Technology and Society Magazine

39


http://mprcenter.org/blog/2013/01/25/how-obama-won-the-social-media-battle-in-the-2012-presidential-campaign/ http://mprcenter.org/blog/2013/01/25/how-obama-won-the-social-media-battle-in-the-2012-presidential-campaign/ http://www.alternet.org/story/83196 http://www.alternet.org/story/83196 http://www.socialwayeservices.com/Our-blog/5-important-facts-about-internet-usage-in-Cyprus http://www.socialwayeservices.com/Our-blog/5-important-facts-about-internet-usage-in-Cyprus http://www.statisticbrain.com http://www.mof.gov.cy/mof/cystat/statistics.nsf/All/D0926894A2730949C2257D970035C525?OpenDocument&sub=3&sel=1&e=&print http://www.mof.gov.cy/mof/cystat/statistics.nsf/All/D0926894A2730949C2257D970035C525?OpenDocument&sub=3&sel=1&e=&print http://www.mof.gov.cy/mof/cystat/statistics.nsf/All/D0926894A2730949C2257D970035C525?OpenDocument&sub=3&sel=1&e=&print http://spreadingthenews.wordpress.com/2007/10/05/facebook-and-open-source-politics http://www.ssrn.com/abstract=1451456 http://spreadingthenews.wordpress.com/2007/10/05/facebook-and-open-source-politics http://www.tradingeconomics.com/cyprus/gdp-percapita-ppp http://www.tradingeconomics.com/cyprus/gdp-percapita-ppp http://www.journalism.org/2016/02/04/the-2016-presidential-campaign-a-news-event-thats-hard-to-miss/ http://www.journalism.org/2016/02/04/the-2016-presidential-campaign-a-news-event-thats-hard-to-miss/ http://www.qualres.org/HomeStru-3628.html http://webkinzwate.blogspot.com.cy/2016/07/social-media-in-2016-us-presidential.html http://webkinzwate.blogspot.com.cy/2016/07/social-media-in-2016-us-presidential.html http://www.npr.org/2016/11/07/500977344/social-media-s-role-increases-in-2016-presidential-election http://www.NPR.org http://www.npr.org/2016/11/07/500977344/social-media-s-role-increases-in-2016-presidential-election http://www.cio.com/article/3125120/social-networking/how-social-media-is-shaping-the-2016-presidential-election.html http://www.CIO.com http://www.cio.com/article/3125120/social-networking/how-social-media-is-shaping-the-2016-presidential-election.html http://www.govtech.com/social/2016-Presidential-Election-Circus-Is-Social-Media-the-Cause.html http://www.govtech.com/social/2016-Presidential-Election-Circus-Is-Social-Media-the-Cause.html http://www.marketingdive.com/news/is-your-social-media-strategy-moretrump-or-clinton/428655/ http://www.marketingdive.com/news/is-your-social-media-strategy-moretrump-or-clinton/428655/

Table of Contents for the Digital Edition of IEEE Technology and Society Magazine - June 2018

Contents
IEEE Technology and Society Magazine - June 2018 - Cover1
IEEE Technology and Society Magazine - June 2018 - Cover2
IEEE Technology and Society Magazine - June 2018 - 1
IEEE Technology and Society Magazine - June 2018 - Contents
IEEE Technology and Society Magazine - June 2018 - 3
IEEE Technology and Society Magazine - June 2018 - 4
IEEE Technology and Society Magazine - June 2018 - 5
IEEE Technology and Society Magazine - June 2018 - 6
IEEE Technology and Society Magazine - June 2018 - 7
IEEE Technology and Society Magazine - June 2018 - 8
IEEE Technology and Society Magazine - June 2018 - 9
IEEE Technology and Society Magazine - June 2018 - 10
IEEE Technology and Society Magazine - June 2018 - 11
IEEE Technology and Society Magazine - June 2018 - 12
IEEE Technology and Society Magazine - June 2018 - 13
IEEE Technology and Society Magazine - June 2018 - 14
IEEE Technology and Society Magazine - June 2018 - 15
IEEE Technology and Society Magazine - June 2018 - 16
IEEE Technology and Society Magazine - June 2018 - 17
IEEE Technology and Society Magazine - June 2018 - 18
IEEE Technology and Society Magazine - June 2018 - 19
IEEE Technology and Society Magazine - June 2018 - 20
IEEE Technology and Society Magazine - June 2018 - 21
IEEE Technology and Society Magazine - June 2018 - 22
IEEE Technology and Society Magazine - June 2018 - 23
IEEE Technology and Society Magazine - June 2018 - 24
IEEE Technology and Society Magazine - June 2018 - 25
IEEE Technology and Society Magazine - June 2018 - 26
IEEE Technology and Society Magazine - June 2018 - 27
IEEE Technology and Society Magazine - June 2018 - 28
IEEE Technology and Society Magazine - June 2018 - 29
IEEE Technology and Society Magazine - June 2018 - 30
IEEE Technology and Society Magazine - June 2018 - 31
IEEE Technology and Society Magazine - June 2018 - 32
IEEE Technology and Society Magazine - June 2018 - 33
IEEE Technology and Society Magazine - June 2018 - 34
IEEE Technology and Society Magazine - June 2018 - 35
IEEE Technology and Society Magazine - June 2018 - 36
IEEE Technology and Society Magazine - June 2018 - 37
IEEE Technology and Society Magazine - June 2018 - 38
IEEE Technology and Society Magazine - June 2018 - 39
IEEE Technology and Society Magazine - June 2018 - 40
IEEE Technology and Society Magazine - June 2018 - 41
IEEE Technology and Society Magazine - June 2018 - 42
IEEE Technology and Society Magazine - June 2018 - 43
IEEE Technology and Society Magazine - June 2018 - 44
IEEE Technology and Society Magazine - June 2018 - 45
IEEE Technology and Society Magazine - June 2018 - 46
IEEE Technology and Society Magazine - June 2018 - 47
IEEE Technology and Society Magazine - June 2018 - 48
IEEE Technology and Society Magazine - June 2018 - 49
IEEE Technology and Society Magazine - June 2018 - 50
IEEE Technology and Society Magazine - June 2018 - 51
IEEE Technology and Society Magazine - June 2018 - 52
IEEE Technology and Society Magazine - June 2018 - 53
IEEE Technology and Society Magazine - June 2018 - 54
IEEE Technology and Society Magazine - June 2018 - 55
IEEE Technology and Society Magazine - June 2018 - 56
IEEE Technology and Society Magazine - June 2018 - 57
IEEE Technology and Society Magazine - June 2018 - 58
IEEE Technology and Society Magazine - June 2018 - 59
IEEE Technology and Society Magazine - June 2018 - 60
IEEE Technology and Society Magazine - June 2018 - 61
IEEE Technology and Society Magazine - June 2018 - 62
IEEE Technology and Society Magazine - June 2018 - 63
IEEE Technology and Society Magazine - June 2018 - 64
IEEE Technology and Society Magazine - June 2018 - 65
IEEE Technology and Society Magazine - June 2018 - 66
IEEE Technology and Society Magazine - June 2018 - 67
IEEE Technology and Society Magazine - June 2018 - 68
IEEE Technology and Society Magazine - June 2018 - 69
IEEE Technology and Society Magazine - June 2018 - 70
IEEE Technology and Society Magazine - June 2018 - 71
IEEE Technology and Society Magazine - June 2018 - 72
IEEE Technology and Society Magazine - June 2018 - 73
IEEE Technology and Society Magazine - June 2018 - 74
IEEE Technology and Society Magazine - June 2018 - 75
IEEE Technology and Society Magazine - June 2018 - 76
IEEE Technology and Society Magazine - June 2018 - 77
IEEE Technology and Society Magazine - June 2018 - 78
IEEE Technology and Society Magazine - June 2018 - 79
IEEE Technology and Society Magazine - June 2018 - 80
IEEE Technology and Society Magazine - June 2018 - 81
IEEE Technology and Society Magazine - June 2018 - 82
IEEE Technology and Society Magazine - June 2018 - 83
IEEE Technology and Society Magazine - June 2018 - 84
IEEE Technology and Society Magazine - June 2018 - 85
IEEE Technology and Society Magazine - June 2018 - 86
IEEE Technology and Society Magazine - June 2018 - 87
IEEE Technology and Society Magazine - June 2018 - 88
IEEE Technology and Society Magazine - June 2018 - Cover3
IEEE Technology and Society Magazine - June 2018 - Cover4
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_september2023
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_june2023
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_march2023
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_december2022
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_september2022
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_june2022
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_march2022
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_december2021
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_september2021
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_june2021
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_march2021
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_december2020
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_september2020
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_june2020
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_march2020
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_december2019
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_september2019
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_june2019
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_march2019
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_december2018
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_september2018
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_june2018
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_march2018
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_winter2017
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_fall2017
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_summer2017
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_spring2017
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_winter2016
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_fall2016
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_summer2016
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_spring2016
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_winter2015
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_fall2015
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_summer2015
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_spring2015
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_winter2014
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_fall2014
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_summer2014
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_spring2014
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_winter2013
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_fall2013
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_summer2013
https://www.nxtbook.com/nxtbooks/ieee/technologysociety_spring2013
https://www.nxtbookmedia.com