IEEE Technology and Society Magazine - June 2018 - 40

I Have Issues
with Facebook
But I Will
Keep
Using It!

Ons Al-Shamaileh

T

oday, social media is one of the dominant channels for communicating and collaborating among individuals and organizations. People are using social media as an effective and
inexpensive way to make friendships with new people and
to keep in touch with the existing ones [1], [2].
Baruah [3] argued that social media has become an efficient and effective tool of communication in which individuals can share ideas and information, organizations can market their
services and products, and customers can interact sharing their feedbacks
and preferences. Hajli [4] introduced social commerce in his study in which
the levels of interaction over social networks between consumers and businesses are beneficial.
Another motive to use social media is education. Zaidieh [5] showed that convenience, flexibility, and accessibility are the motives behind using social media
in education; students can easily participate in discussions and share their experiences. Searching for jobs is another motive that has been presented by Black
and Johnson [6] who showed that employers use social networking sites during
the recruitment process.
With millions of hours spent on Facebook by the U.S. population, which is
18 times higher than the next biggest social network [7], Facebook is indeed an
outstanding communication channel for millions of people. A study targeting
45 000 people aged 16-64 worldwide showed that Facebook has the largest
share of social media users, where 82% of the study population has a Facebook
account, and 42% of them are considered active users [8].
Shi et al. [9] investigated motives that influence users' intention to keep
using Facebook; their results showed that keeping in touch with friends, entertainment and information seeking positively influenced users' satisfaction with
Facebook. Additionally, Al-Menayes [10] presented entertainment, personal utility, information seeking, convenience and altruism as the main motives behind
using social media.

Concerns
Nevertheless, despite Facebook's enormous popularity, concerns been raised
previously in the literature.

Privacy
Digital Object Identifier 10.1109/MTS.2018.2826078
Date of publication: 31 May 2018

40

1932-4529/18©2018IEEE

Privacy is one of the major users' concerns illustrated in the literature [11].
Stieger et al. [12] showed that privacy was one of the major reasons that led
48.3% of Facebook users to quit. Baumer et al. [13] mentioned that users are
IEEE Technology and Society Magazine

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JUNE 2018



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