IEEE Technology and Society Magazine - June 2022 - 72

Commentary
a brave new online world requires brave new
online boundaries to ensure that on individual and
societal levels we focus our attention on the freedom
to obtain and control more energy and on evolving
better means to achieve this. The alternative appears
like to eventually enslave the majority to a minority
of attention controllers.

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Thomas Dannhauser is the founder and CEO of
Smart Start Minds Ltd., London, U.K., where he leads
research and development on effective scalable neurotechnology
solutions to assess and improve common
serious mental health disorders. His research interests
include neuroplasticity, functional near-infrared
spectroscopy neuroimaging, neurofeedback therapy,
clinical decision support technology, the attention
economy, and digital/internet-gaming addiction.
Dannhauser has a PhD in neuropsychiatry from
University College London, London.
 Direct questions and comments about this article
to Thomas Dannhauser, Research and Development
Department, Smart Start Minds Ltd., London IG8 0AR,
U.K.; thomas@smartstartminds.co.uk.
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IEEE Technology and Society Magazine
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