IEEE Technology and Society Magazine - March 2015 - 56

ON,
N: C ERIK ADDIS
MANOID DESIG
NCEPT BY HU
SUPERMEAT CO GRANT PARRINELLO 2010
AND
LUKE MOREY,

Figure 1. Designers
Erik Addison, Luke Morey,
and Grant Parrinello
(not affiliated with this
research) developed a
marketing campaign for
a hypothetical cultured
meat product called
Supermeat [13] that
featured a cowboy as a
spokesperson.

An Anticipatory
Social Assessment
of Factory-grown
Meat
Carolyn S. Mattick, Jameson M. Wetmore,
and Braden R. Allenby

O

n August 5, 2013, a prototype
sample of cultured, or in vitro,
meat was tasted at a well-publicized event in London [1]. This
hamburger was not grown in an
animal, but rather from bovine
stem cells in Dr. Mark Post's laboratory at Maastricht University in the Netherlands. The
Digital Object Identifier 10.1109/MTS.2015.2395967
Date of publication: 23 March 2015

56

1932-4529/©2015IEEE

event may foreshadow a day when traditional livestock
production has given way to large-scale growth of meat
in factories, or carneries. Dr. Post has suggested that
commercialization of cultured meat could be ten to
twenty years away [1]. The implications are profound.
By some accounts the technology could reduce the environmental impacts of meat production [2], promote
human health by eliminating harmful contents such as
saturated fats and pathogens [2], address global hunger
issues [3], and alleviate the ethical concerns associated with industrial livestock operations [4]. However,

IEEE TEchnology and SocIETy MagazInE

∕

MARCH 2015



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