IEEE Women in Engineering Magazine - June 2008 - 49

If, like some IEEE student branch officers, you don't have a business card, consider having IEEE business cards printed. This
is how people in the business world keep a
record of their contacts, so having one
makes you easier for sponsors to deal with.
You can also try to include relevant
buzz words and use persuasive writing in
your proposal. It is also important to keep
yourself up to date on news and current
affairs and to know what's the current
focus/priority of the company you're
approaching.

Rule 4: A Door Closed Now
May Not Be Closed Forever
If a company chooses not to sponsor or
participate, if could be for various reasons
other than a lack of faith in your activities.
Maybe the company doesn't have the budget for it right now, or they're not recruiting
and so don't need the peer publicity. Or you
may have missed an application time frame
(larger corporations often have their own
sponsorship application programs, with
their own forms and deadlines).

It is good practice to treat the effort
not as wasted but as general public relations, and to keep the company in the
loop and let it know the good things you
do. You can try approaching them again
either in a different form, asking for inkind rather than monetary sponsorship,
or asking next year.

Events Promotion
My intent is to focus less on the mechanics of event promotions but more on how
to plan them. For the record, though,
these are the different avenues you can
promote events:
◗ e-mail
◗ a Web site
◗ posters
◗ fliers
◗ newsletters
◗ prelecture talks (applicable to student branches).
Don't forget to about cross-promotions with other clubs or societies. If they
are concerned about privacy issues, you
can send them the content (as an elec-

SUMMER 2008

tronic flyer, for example) and ask them to
send it to their members on your behalf.
At the same time, you can offer to do the
same for their events to your members.

Designing Promotional Materials
Think about what members typically
want out of the events you hold and what
you can offer. Talk about it in your promotional documents. But don't exaggerate your promises. For example, "The
event will give you opportunity to mingle
with employers" rather than "We'll help
you find a job."
When you're designing the promotional documents:
◗ Be succinct.
◗ Be attention-grabbing (use colors
and pictures).
◗ Use active voice (this urges the
reader to do something).
◗ Use positive words.
◗ Write in a persuasive, soft-sell style.
◗ If you have the luxury of time,
leave the document for a few days
before proofreading it again, and

IEEE WOMEN IN ENGINEERING MAGAZINE

49



Table of Contents for the Digital Edition of IEEE Women in Engineering Magazine - June 2008

IEEE Women in Engineering Magazine - June 2008 - Cover1
IEEE Women in Engineering Magazine - June 2008 - Cover2
IEEE Women in Engineering Magazine - June 2008 - 1
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IEEE Women in Engineering Magazine - June 2008 - Cover3
IEEE Women in Engineering Magazine - June 2008 - Cover4
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https://www.nxtbook.com/nxtbooks/ieee/womenengineering_june2023
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_december2022
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_june2022
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_december2021
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_june2021
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_december2020
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https://www.nxtbook.com/nxtbooks/ieee/womenengineering_december2019
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https://www.nxtbook.com/nxtbooks/ieee/womenengineering_summer2015
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_winter2014
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_summer2014
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_winter2013
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_summer2013
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_winter2012
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_summer2012
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_winter2011
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_winter2010
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_summer2010
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_winter2009
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_summer2009
https://www.nxtbook.com/nxtbooks/ieee/womenengineering_winter2008
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