Impressions - February 2014 - 2
February 2014
22
20
columns
4 First Impressions
6 From the Show Director
58
55 Embroidery Design
& Digitizing
How to Digitize Small Lettering
58 Embroidery Production
Weighing the Merits of Embroidery
features
62 Screen Printing
Graphics & Design
22 5 Things to Know About
Your Embroidery Machine
66 Screen Printing Technique
Follow these pointers from an embroidery veteran to ensure
maximum efficiency and output each time you sew.
Tricks for Digital Embroidery
Simulation
Controlling Variables, Part 5
69 Digital Decorating
Accessories for Sublimation
By Steven Batts
28 Essentials for Better Embroidery
Check out the latest machines and supplies that are sure to bring your
embroidery business to the next level. By Lauren Mitchell
32 Professional Picks
Though woven shirts are the go-to styles when it comes to outfitting
professionals, plackets are on the rise as a viable option.
By Lauren Mitchell
40 Better Business: Create, Show and Sell
Whether you make them sassy, classy or just personal, embroidered samples
can sell themselves. By Deborah Jones
48 Building & Segmenting Your Contact List
Use digital marketing to connect for guaranteed future sales.
departments
8
16
20
53
61
71
73
73
FYI
Product Gallery
ISS Conferences
Shop Spotlight
Tech Tips: Embroidery
Classifieds
Online Directory
Ad Index
By Mark A. Coudray
52 Turning a Specialty Into Success
Aprons Etc. President Scott Thackston offers advice to companies looking to
carve out a special place in the decorated apparel industry. By Michelle M. Havich
Don't miss our Digital Exclusive content!
To subscribe to our digital edition, go to
impressionsmag.com/digital OR download
our new, free IMP Mobile app at the
App Store or scan the QR code.
2
Impressions | February 2014
Volume 37, Issue 8, Impressions, (USPS number 426-070; ISSN 1043-6839)
is published monthly, except bi-monthly in April/May; June/July; and October/November, by Emerald Expositions, 85 Broad St., New York, NY 10004.
Periodicals postage paid at New York, NY and additional mailing offices.
One Year rates (pre-paid in U.S. funds only): U.S. $75; Canada/Mexico, $79;
International via airmail $190. Canadian Post Publications Mail Agreement
Number 40612608. Return undeliverable Canadian addresses to: Pitney
Bowes International Mail Services, P.O.Box 25542, London ON N6C 6B2.
Printed in the USA, POSTMASTER: Send address changes to Impressions,
P.O. Box 3601, Northbrook, IL 60065-3601; (800) 697-8859.
Impressions assumes no responsibility for the return of unsolicited manuscripts or art. No part of this periodical may be reprinted without the written
permission of the publisher. Advertisers, or their agents, assume responsibility for any claims arising there from against the publisher.
Subscription Inquiries: Send all remittances, requests and changes of
address to Impressions PO Box 3601, Northbrook, IL, 60065-3601; or (800)
697-8859; fax (847) 291-4816.
Advertising and Editorial offices: Impressions, 1145 Sanctuary Pkwy.,
Suite 355, Alpharetta, GA 30009; (800) 241-9034 or (770) 569-1540.
impressionsmag.com
http://www.impressionsmag.com/digital
http://www.impressionsmag.com/digital
http://www.impressionsmag.com
Impressions - February 2014
Table of Contents for the Digital Edition of Impressions - February 2014
Impressions - February 2014
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
5 Things to Know About Your Embroidery Machine
Essentials for Better Embroidery
Professional Picks
Better Business: Create, Show and Sell
Building & Segmenting Your Contact List
Turning a Specialty Into Success
Shop Spotlight
Embroidery Design & Digitizing
Embroidery Production
Tech Tips: Embroidery
Screen Printing Graphics & Design
Screen Printing Technique
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - February 2014 - CT1
Impressions - February 2014 - CT2
Impressions - February 2014 - Cover1
Impressions - February 2014 - Impressions - February 2014
Impressions - February 2014 - 1
Impressions - February 2014 - 2
Impressions - February 2014 - 3
Impressions - February 2014 - First Impressions
Impressions - February 2014 - 5
Impressions - February 2014 - From the Show Director
Impressions - February 2014 - 7
Impressions - February 2014 - FYI
Impressions - February 2014 - 9
Impressions - February 2014 - 10
Impressions - February 2014 - 11
Impressions - February 2014 - 12
Impressions - February 2014 - 13
Impressions - February 2014 - 14
Impressions - February 2014 - 15
Impressions - February 2014 - Product Gallery
Impressions - February 2014 - 17
Impressions - February 2014 - 18
Impressions - February 2014 - 19
Impressions - February 2014 - 19a
Impressions - February 2014 - 19b
Impressions - February 2014 - ISS Conferences
Impressions - February 2014 - 21
Impressions - February 2014 - 5 Things to Know About Your Embroidery Machine
Impressions - February 2014 - 23
Impressions - February 2014 - 24
Impressions - February 2014 - 25
Impressions - February 2014 - 26
Impressions - February 2014 - 27
Impressions - February 2014 - Essentials for Better Embroidery
Impressions - February 2014 - 29
Impressions - February 2014 - 30
Impressions - February 2014 - 31
Impressions - February 2014 - Professional Picks
Impressions - February 2014 - 33
Impressions - February 2014 - 34
Impressions - February 2014 - 35
Impressions - February 2014 - 36
Impressions - February 2014 - 37
Impressions - February 2014 - 38
Impressions - February 2014 - 39
Impressions - February 2014 - Better Business: Create, Show and Sell
Impressions - February 2014 - 41
Impressions - February 2014 - 42
Impressions - February 2014 - 43
Impressions - February 2014 - 44
Impressions - February 2014 - 45
Impressions - February 2014 - 46
Impressions - February 2014 - 47
Impressions - February 2014 - Building & Segmenting Your Contact List
Impressions - February 2014 - 49
Impressions - February 2014 - 50
Impressions - February 2014 - 51
Impressions - February 2014 - Turning a Specialty Into Success
Impressions - February 2014 - Shop Spotlight
Impressions - February 2014 - 54
Impressions - February 2014 - Embroidery Design & Digitizing
Impressions - February 2014 - 56
Impressions - February 2014 - 57
Impressions - February 2014 - Embroidery Production
Impressions - February 2014 - 59
Impressions - February 2014 - 60
Impressions - February 2014 - Tech Tips: Embroidery
Impressions - February 2014 - Screen Printing Graphics & Design
Impressions - February 2014 - 63
Impressions - February 2014 - 64
Impressions - February 2014 - 65
Impressions - February 2014 - Screen Printing Technique
Impressions - February 2014 - 67
Impressions - February 2014 - 68
Impressions - February 2014 - Digital Decorating
Impressions - February 2014 - 70
Impressions - February 2014 - Classifieds
Impressions - February 2014 - Ad Index
Impressions - February 2014 - 73
Impressions - February 2014 - 74
Impressions - February 2014 - Cover3
Impressions - February 2014 - Cover4
Impressions - February 2014 - I1
Impressions - February 2014 - I2
Impressions - February 2014 - I3
Impressions - February 2014 - I4
Impressions - February 2014 - I5
Impressions - February 2014 - I6
https://www.nxtbook.com/emerald/impressions/20240809
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com