Impressions - February 2014 - 8

Broder Bros.Co. Rebrands
as alphabroder

b

roder Bros. Co., Trevose, Pa., recently announced that
the company is being rebranded as alphabroder.
The new name unites the company's four brands
- Alpha Shirt Co., Broder Bros., NES Clothing and Imprints
Wholesale - under a single umbrella to create simplified business practices and clear messaging, according to the company.
The launch of the new brand builds on the company's momentum since private-investment firm Littlejohn & Co. became a
primary investor in 2012, according to the company. alphabroder
has implemented a number of growth initiatives during the past
18 months, including acquiring Imprints Wholesale in 2013.
"Our new brand is recognizable to our customers, yet
conveys our new beginning as a leading seamless source provider of promotional apparel products, as well as our growth
expectations for the future," says Norman Hullinger, CEO of
Broder Bros. "We will continue to provide quality promotional

Broder Bros. Co. has rebranded as alphabroder, a name that unites
the company's four brands under a single umbrella.
products, and this transformation will help accelerate the evolution of our brand and solidify our position as the top service
provider in the industry for years to come."
The company also recently announced its acquisition of Ash
City Worldwide.
For more information, visit alphabroder.com. - L.M.

ISS Nabs REGGIE Awards
Aaron Montgomery and Terry Combs
of 2 Regular Guys recently announced
the winners of the first-annual 2 Regular
Guys REGGIE Awards, with Imprinted
Sportswear Shows (ISS) winning awards
in two categories.
The winners were announced during
an hour-long awards podcast, which was
broadcast Dec. 20, 2013.
The winners include:
* Best new product in the industry:
LED Screen Exposure Technology
* Best sales or customer service representative: Rob Coleman, Nazdar
* Company that provides the best
customer service: Coastal Business
Supplies Inc.

8

Impressions | February 2014

Listen to 2 Regular Guys podcasts on Fridays at 11:00 a.m. EST.
* Most helpful industry forum
poster: Laura Bluml
* Best trade show seminar: ISS
Master Decorator Series 2013
* Best industry trade show: ISS Long
Beach

* Best guest on the 2 Regular Guys
Podcast: Erich Campbell
For more information, or to get the
full list of winners, visit blogtalkradio.
com/2regularguys.
- L.M.

impressionsmag.com



http://www.alphabroder.com http://www.alphabroder.com http://www.blogtalkradio.com/2regularguys http://www.blogtalkradio.com/2regularguys http://www.impressionsmag.com

Impressions - February 2014

Table of Contents for the Digital Edition of Impressions - February 2014

Impressions - February 2014
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
5 Things to Know About Your Embroidery Machine
Essentials for Better Embroidery
Professional Picks
Better Business: Create, Show and Sell
Building & Segmenting Your Contact List
Turning a Specialty Into Success
Shop Spotlight
Embroidery Design & Digitizing
Embroidery Production
Tech Tips: Embroidery
Screen Printing Graphics & Design
Screen Printing Technique
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - February 2014 - CT1
Impressions - February 2014 - CT2
Impressions - February 2014 - Cover1
Impressions - February 2014 - Impressions - February 2014
Impressions - February 2014 - 1
Impressions - February 2014 - 2
Impressions - February 2014 - 3
Impressions - February 2014 - First Impressions
Impressions - February 2014 - 5
Impressions - February 2014 - From the Show Director
Impressions - February 2014 - 7
Impressions - February 2014 - FYI
Impressions - February 2014 - 9
Impressions - February 2014 - 10
Impressions - February 2014 - 11
Impressions - February 2014 - 12
Impressions - February 2014 - 13
Impressions - February 2014 - 14
Impressions - February 2014 - 15
Impressions - February 2014 - Product Gallery
Impressions - February 2014 - 17
Impressions - February 2014 - 18
Impressions - February 2014 - 19
Impressions - February 2014 - 19a
Impressions - February 2014 - 19b
Impressions - February 2014 - ISS Conferences
Impressions - February 2014 - 21
Impressions - February 2014 - 5 Things to Know About Your Embroidery Machine
Impressions - February 2014 - 23
Impressions - February 2014 - 24
Impressions - February 2014 - 25
Impressions - February 2014 - 26
Impressions - February 2014 - 27
Impressions - February 2014 - Essentials for Better Embroidery
Impressions - February 2014 - 29
Impressions - February 2014 - 30
Impressions - February 2014 - 31
Impressions - February 2014 - Professional Picks
Impressions - February 2014 - 33
Impressions - February 2014 - 34
Impressions - February 2014 - 35
Impressions - February 2014 - 36
Impressions - February 2014 - 37
Impressions - February 2014 - 38
Impressions - February 2014 - 39
Impressions - February 2014 - Better Business: Create, Show and Sell
Impressions - February 2014 - 41
Impressions - February 2014 - 42
Impressions - February 2014 - 43
Impressions - February 2014 - 44
Impressions - February 2014 - 45
Impressions - February 2014 - 46
Impressions - February 2014 - 47
Impressions - February 2014 - Building & Segmenting Your Contact List
Impressions - February 2014 - 49
Impressions - February 2014 - 50
Impressions - February 2014 - 51
Impressions - February 2014 - Turning a Specialty Into Success
Impressions - February 2014 - Shop Spotlight
Impressions - February 2014 - 54
Impressions - February 2014 - Embroidery Design & Digitizing
Impressions - February 2014 - 56
Impressions - February 2014 - 57
Impressions - February 2014 - Embroidery Production
Impressions - February 2014 - 59
Impressions - February 2014 - 60
Impressions - February 2014 - Tech Tips: Embroidery
Impressions - February 2014 - Screen Printing Graphics & Design
Impressions - February 2014 - 63
Impressions - February 2014 - 64
Impressions - February 2014 - 65
Impressions - February 2014 - Screen Printing Technique
Impressions - February 2014 - 67
Impressions - February 2014 - 68
Impressions - February 2014 - Digital Decorating
Impressions - February 2014 - 70
Impressions - February 2014 - Classifieds
Impressions - February 2014 - Ad Index
Impressions - February 2014 - 73
Impressions - February 2014 - 74
Impressions - February 2014 - Cover3
Impressions - February 2014 - Cover4
Impressions - February 2014 - I1
Impressions - February 2014 - I2
Impressions - February 2014 - I3
Impressions - February 2014 - I4
Impressions - February 2014 - I5
Impressions - February 2014 - I6
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https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
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https://www.nxtbook.com/emerald/impressions/202404
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https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
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https://www.nxtbook.com/emerald/impressions/2023
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https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
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