Impressions - October 2014 - 55
Blingification Trends
Bling is bigger than ever and still growing in popularity on
shirts, caps, higher-end wearables, jeans, bags, and fashion accessories. But
you already know this and see the bling phenomenon as a staple today for
women and younger (or younger-at-heart) audiences. The fact of the matter
is that bling isn't new; it has been around for millennia.
If you haven't attended a trade show in a while, here's what you're missing, as well as what you should know to get up to speed about rhinestones
and other blingification trends.
1.
Rhinestoning and Metallics There are scores of providers of rhinestone transfers (custom and stock), rhinestones and rhinestone
application technologies, as well as the related materials and systems for
applying metallics. The stones and nailheads cost pennies, while heattransfer designs will cost anywhere from $1-$2, or an average of $5-$12 for
large, full-size designs. However you accomplish it, bling lets you triple, quadruple or quintuple your hard costs - and with little price resistance from
the buyer. It's the same with metallics. And in case you didn't know it, nailhead designs can be screen printed. Talk to your ink supplier about how it's
done using high-density, chrome and doming inks.
2.
Puff (3-D) Embroidery Watch folks perusing licensed caps emblazoned
with 3-D embroidery, usually done on a big letter on the front of the
cap. They just have to touch it, as if hard-wired to do so. Their brains say,
"This is cool. It probably costs more, but I really like the look and feel and
will probably buy it if I can get it, regardless of price. Indeed they will buy
"
it if given that option by the supplier (in this case, you). Embroiderers typically get $1-$2 more per cap. Where else can you invest pennies for some
foam - as well as extra digitizing, stitching, labor and machine time - and
get that kind of return?
3.
Other Profit-Making Special-Effects Technologies Sequins can be
applied by hand or sewn using accessories for your embroidery
machines. Foils can be heat-applied. These, and other multimedia effects,
are add-on techniques that earn high-margin profits. Why? Because your
competitors don't offer them.
- From the Impressions Archives
impressionsmag.com
your embroidery design first, and then add
the bling as a second file. If you have a digitizing program that allows for multimedia
designs, you can have both on the screen
at the same time and send the bling design
to your cutter, while saving the embroidery part to send to your machine. If not,
then you will have to use the scan of the
embroidery design as your template for
placing rhinestones in the perfect spots.
Keep in mind that you will be limited to
the size of the design's bling portion; your
embroidery cannot be scaled up or down
once you have created the template.
If you are working with a preexisting
bling design, such as the tree example, you
will have to scan it and use it as a template. Then, digitize the embroidered part
of the image so that it complements the
bling design. With the Christmas tree example, just enough embroidered ribbon is
running through the tree that it appears
to belong. It does not overpower the design and the ribbon at the end lends itself to lettering. Using metallic thread for
that lettering continues to enhance the
sparkle and make the two media compatible (Figure 3).
Whether you create your own rhinestone designs or buy them already made,
bling and embroidery constitute a winning
combination that will increase your bottom line.
The 4th of July design started with
an existing design in red, white and blue
(Figure 4). However, to make sure the burst
of bling complements the design, I ran a
light coverage of silver over the lettering
and gave the letters a metallic border. With
the embroidery already sparkling, the added
burst of rhinestones looks perfect (Figure 5).
That burst of rhinestones will cost you less
than $3 from Isaacs Designs in Hallandale
Fla., and, as you can see, it makes the design.
In the heart design example, the
October/November 2014 | Impressions
55
http://www.impressionsmag.com
Impressions - October 2014
Table of Contents for the Digital Edition of Impressions - October 2014
Impressions - October 2014
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Let's Get Digital!
On the Move
The Heat is On
Hitting the Right Target
Shop Spotlight
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - October 2014 - CT1
Impressions - October 2014 - CT2
Impressions - October 2014 - Impressions - October 2014
Impressions - October 2014 - Cover2
Impressions - October 2014 - 1
Impressions - October 2014 - Contents
Impressions - October 2014 - 3
Impressions - October 2014 - First Impressions
Impressions - October 2014 - 5
Impressions - October 2014 - From the Show Director
Impressions - October 2014 - 7
Impressions - October 2014 - FYI
Impressions - October 2014 - 9
Impressions - October 2014 - 10
Impressions - October 2014 - 11
Impressions - October 2014 - 12
Impressions - October 2014 - 13
Impressions - October 2014 - 14
Impressions - October 2014 - 15
Impressions - October 2014 - Product Gallery
Impressions - October 2014 - 17
Impressions - October 2014 - 18
Impressions - October 2014 - 19
Impressions - October 2014 - 19a
Impressions - October 2014 - 19b
Impressions - October 2014 - ISS Conferences
Impressions - October 2014 - 21
Impressions - October 2014 - Let's Get Digital!
Impressions - October 2014 - 23
Impressions - October 2014 - 24
Impressions - October 2014 - 25
Impressions - October 2014 - 26
Impressions - October 2014 - 27
Impressions - October 2014 - 28
Impressions - October 2014 - 29
Impressions - October 2014 - 30
Impressions - October 2014 - 31
Impressions - October 2014 - 32
Impressions - October 2014 - 33
Impressions - October 2014 - On the Move
Impressions - October 2014 - 35
Impressions - October 2014 - 36
Impressions - October 2014 - 37
Impressions - October 2014 - 38
Impressions - October 2014 - 39
Impressions - October 2014 - The Heat is On
Impressions - October 2014 - 41
Impressions - October 2014 - 42
Impressions - October 2014 - 43
Impressions - October 2014 - 44
Impressions - October 2014 - 45
Impressions - October 2014 - 46
Impressions - October 2014 - 47
Impressions - October 2014 - Hitting the Right Target
Impressions - October 2014 - 49
Impressions - October 2014 - 50
Impressions - October 2014 - 51
Impressions - October 2014 - Shop Spotlight
Impressions - October 2014 - 53
Impressions - October 2014 - Embroidery Production
Impressions - October 2014 - 55
Impressions - October 2014 - 56
Impressions - October 2014 - 57
Impressions - October 2014 - Screen Printing Production
Impressions - October 2014 - 59
Impressions - October 2014 - 60
Impressions - October 2014 - 61
Impressions - October 2014 - 62
Impressions - October 2014 - 63
Impressions - October 2014 - Screen Printing Graphics & Design
Impressions - October 2014 - 65
Impressions - October 2014 - 66
Impressions - October 2014 - 67
Impressions - October 2014 - Digital Decorating
Impressions - October 2014 - 69
Impressions - October 2014 - 70
Impressions - October 2014 - Classifieds
Impressions - October 2014 - 72
Impressions - October 2014 - Ad Index
Impressions - October 2014 - 74
Impressions - October 2014 - Cover3
Impressions - October 2014 - Cover4
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