Our story For more than 30 years, the LAT Apparel family of brands has been built on the principles of partnership, reliability and authenticity. From the first day, our mission has been to develop genuine customer relationships. We think innovatively, work hard to maintain a superior level of service and consistently create a line of quality apparel that we are proud to share. These traditions will not change and are the core of our day-to-day operations. That's our story.