Impressions - August 2015 - 4

first IMPRESSIONS
THE SPORTS AND APPAREL GROUP
Editorial Office

1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009

EDITORIAL

EDITOR IN CHIEF
MARCIA DERRYBERRY | (770) 291-5574
mderryberry@impressionsmag.com
SENIOR EDITOR
JAMAR LASTER | (770) 291-5578
jlaster@impressionsmag.com
MANAGING EDITOR
MICHELLE M. HAVICH | (770) 291-5412
mhavich@impressionsmag.com

All For Love

'm a huge bandwagonner and have no shame admitting it. So when the
Chicago Blackhawks made the Stanley Cup Finals earlier in the spring, I was
all in. I'm a sucker for excitement and the series did not disappoint. Game 6
was a nail biter, but my team pulled through and left the building with the Cup.
The final game ended at about 11 p.m. EST and I immediately flew to my computer to get on the NHL website to buy a championship cap for my son's birthday
the following week. Apparently everyone else had the same idea and I spent two
hours messing around with a crashed website that wouldn't work properly. At one
point, it indicated that I ordered 13 caps - to the tune of $29.95 a piece. The
website was fixed by morning and, with shipping and taxes, my one embroidered
cap cost nearly $40.
Now, I understand the craze that happens after a championship game of any
kind, but $40? What I won't do for love. But it meant something to me to spend that
much money on one cap because of my son's love for hockey and my love for him.
Just like the memories you create for your customers every day, that cap is
something he'll treasure for a long time.
Always keep in mind what every order may mean to your client and do your
best to give him quality services and products. That local ball team's game shirts
are a source of pride for each player and their collective love of the sport, and you
should be proud that you made them. Or take the local high school's in-house
store selling T-shirts you delivered with plenty of school pride. You helped make
those kids feel that way each time they wear that shirt.
The same example can be found with the local sports bar staff's shirt, performancewear worn for a 10K race, embroidered caps for a regional charity to sell -
the list goes on. People usually order customized apparel because they love what
the garments represent. And they're more than likely to pay your fair price for
those embellished garments.
So in addition to providing the best-possible customer service and quality, put
a little love into what you do. You're making memories every day.

Marcia Derryberry
EDITOR IN CHIEF

ASSOCIATE EDITOR
LAUREN MITCHELL | (770) 291-5403
lmitchell@impressionsmag.com
ASSOCIATE EDITOR
JOHN BURNS | (770) 291-5415
john.burns@emeraldexpo.com
CONTRIBUTING WRITERS
ANDY ANDERSON, MARSHALL ATKINSON,
STEVEN BATTS, LEE CAROSELLI-BARNES,
MARK A. COUDRAY, J.P. HUNT,
JIMMY LAMB, KIETH STEVENS
VICE PRESIDENT/CONTENT
DOUG HOPE
SENIOR VICE PRESIDENT
ROY TURNER

ART

ART DIRECTOR
WENDI VAN ELDIK | (770) 291-5520
wendi.vaneldik@emeraldexpo.com
GRAPHIC DESIGNER
DENISE FIELDS | (770) 291-5487
denise.fields@emeraldexpo.com

ADVERTISING

PUBLISHER
LAURIE GONZ | (972) 694-0107
laurie.gonz@emeraldexpo.com
SENIOR ACCOUNT EXECUTIVE
JEANINE MORGAN | (972) 694-0108
jeanine.morgan@emeraldexpo.com
SENIOR ACCOUNT EXECUTIVE - CLASSIFIEDS
DIANE KENNEDY | (770) 291-5519
diane.kennedy@emeraldexpo.com

PRODUCTION

PRODUCTION DIRECTOR
NAN MCDOWELL | (770) 291-5480
nan.mcdowell@emeraldexpo.com
PRODUCTION MANAGER
TERRI HILL | (770) 291-5481
TERRI.HILL@emeraldexpo.com

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www.theygsgroup.com
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To comment on this editorial or to express your views on other

matters, address your e-mail to mderryberry@impressionsmag.com.
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Impressions - August 2015

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