Impressions - August 2015 - 8

Hard Work and
Elbowgrease

ince Winters was so intent on one day starting his own
business that he trademarked the name 18 years before he opened its doors.
Winters began his career in the athletic apparel industry as
a designer before working his way up to vice president roles
and everything in between at various stages of his career with
brands such as Starter, Nike, Champion, the NBA, C9, Shaq
and Op. He was working in New York, managing a corporation
that made $1.4 billion annually in domestic and global distribution, when he left the corporate world and finally opened
Elbowgrease Athletics in October 2014. His goal was to build a
brand of blank printable apparel focusing on pure-performance
functionality offered at factory direct prices.
Winters picked the name Elbowgrease because it invokes a
vision of hard-working, blue-collar characteristics and is appropriate for athletic apparel because of the dedication and hard
work required to be successful in athletics, he says.
The Elbowgrease collection includes uniquely designed
garments featuring Conquer-DRI wicking, Conque-FIT compression, Conquer-COOL thermal regulation, antimicrobial
finishes, reflective seam-sealed pockets, and attention to fit,
function and form. The fabrics have been tested for all heat
settings, color migration and color fastness, according to
the company.

Garments in the Elbowgrease apparel line have been tested
for all heat settings, color migration and color fastness.

Along with offering blank printable apparel, Elbowgrease is
launching its Blue Label-branded apparel that will be available
in stores starting in spring of 2016. This means Elbowgrease
is launching its brand for retail and blank athletic distribution simultaneously - a rarity for major brands in the athletic
apparel industry.
For more information, visit elbowgreaseathletics.com, which
will be operational Aug. 15, according to the company. - J.B.

Rolling Out the Camo
Augusta Sportswear's Digi Camo has
the appearance of a sublimated garment,
but it isn't. Instead, it is rotary screen
printed on roll fabric, which reduces dye
migration that can occur during finishing.
Unlike traditional screen printing, rotary printing involves the design
being burned into an ink-filled cylinder
instead of a screen. As such, the cylinders
can continuously print as long as there is

Augusta Sportswear's Digi Camo
is rotary screen printed on roll fabric.

Impressions | August 2015

available fabric. Also, with rotary screen
printing versus dye sublimation, the inks
don't re-react with the embellishment
when it is run through the dryer during
finishing, leaving the print intact, according to the company.
Digi Camo features color-maintaining
benefits, as well as moisture-wicking
properties. It also is available in a longer
length and 15 colorways, in youth sizes
S-L and adult sizes S-4XL.
For more information, please visit
augustasportswear.com. - J.B.

impressionsmag.com

http://www.elbowgreaseathletics.com http://www.augustasportswear.com http://www.impressionsmag.com

Impressions - August 2015

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