Impressions - September 2015 - 36
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Maximize efficiency for happier customers
and increased e-commerce sales.
By Luke Ryerkerk, Contributing Writer
s
peed is a key factor in online sales
success. The longer it takes to respond to a customer's request or
needs, the more likely he is to look elsewhere.
The immediacy of digital communication has taken customer expectations
regarding feedback and turnaround time to a
new level. But at the same time, it has enabled
apparel decorators to improve their games -
and their competitiveness - by implementing a new generation of best practices.
Depending on your operation, this can
involve reevaluating and modifying your
website, software or sales cycle - all with
the overarching goal of streamlining the
sales process and maximizing efficiency.
36
Impressions | September 2015
The greatest potential for increasing
speed and efficiency exists in the areas of
job quoting, art approval and customer
purchasing. This is the case whether your
e-commerce strategy includes online
design and customization, selling predecorated items through a web store or some
combination of the two, along with traditional sales.
To improve efficiency, look at the big
picture and each of the parts that contribute to it, as well as how they are integrated
into your sales process. Online selling has
many advantages, both in and of itself, and
as a complement to traditional sales. It
offers comfort and convenience, enabling
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Impressions - September 2015
Table of Contents for the Digital Edition of Impressions - September 2015
Impressions - September 2015
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
On Design
On Deck: Outerwear
Subbing It Out
The Online Fast Lane
Wearable (Bankable) Art
Protect Your Rep
Shop Spotlight
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - September 2015 - BB1
Impressions - September 2015 - BB2
Impressions - September 2015 - Impressions - September 2015
Impressions - September 2015 - Cover2
Impressions - September 2015 - 1
Impressions - September 2015 - Contents
Impressions - September 2015 - 3
Impressions - September 2015 - First Impressions
Impressions - September 2015 - 5
Impressions - September 2015 - From the Show Director
Impressions - September 2015 - 7
Impressions - September 2015 - FYI
Impressions - September 2015 - 9
Impressions - September 2015 - 10
Impressions - September 2015 - 11
Impressions - September 2015 - 12
Impressions - September 2015 - 13
Impressions - September 2015 - 14
Impressions - September 2015 - 15
Impressions - September 2015 - Product Gallery
Impressions - September 2015 - 17
Impressions - September 2015 - 18
Impressions - September 2015 - 19
Impressions - September 2015 - 19a
Impressions - September 2015 - 19b
Impressions - September 2015 - ISS Conferences
Impressions - September 2015 - 21
Impressions - September 2015 - On Design
Impressions - September 2015 - 23
Impressions - September 2015 - On Deck: Outerwear
Impressions - September 2015 - 25
Impressions - September 2015 - 26
Impressions - September 2015 - 27
Impressions - September 2015 - 28
Impressions - September 2015 - 29
Impressions - September 2015 - 30
Impressions - September 2015 - 31
Impressions - September 2015 - Subbing It Out
Impressions - September 2015 - 33
Impressions - September 2015 - 34
Impressions - September 2015 - 35
Impressions - September 2015 - The Online Fast Lane
Impressions - September 2015 - 37
Impressions - September 2015 - 38
Impressions - September 2015 - 39
Impressions - September 2015 - 40
Impressions - September 2015 - 41
Impressions - September 2015 - Wearable (Bankable) Art
Impressions - September 2015 - 43
Impressions - September 2015 - 44
Impressions - September 2015 - 45
Impressions - September 2015 - 46
Impressions - September 2015 - 47
Impressions - September 2015 - Protect Your Rep
Impressions - September 2015 - 49
Impressions - September 2015 - 50
Impressions - September 2015 - 51
Impressions - September 2015 - Shop Spotlight
Impressions - September 2015 - 53
Impressions - September 2015 - Embroidery Production
Impressions - September 2015 - 55
Impressions - September 2015 - 56
Impressions - September 2015 - 57
Impressions - September 2015 - Screen Printing Production
Impressions - September 2015 - 59
Impressions - September 2015 - 60
Impressions - September 2015 - 61
Impressions - September 2015 - 62
Impressions - September 2015 - 63
Impressions - September 2015 - Screen Printing Graphics & Design
Impressions - September 2015 - 65
Impressions - September 2015 - 66
Impressions - September 2015 - 67
Impressions - September 2015 - 68
Impressions - September 2015 - 69
Impressions - September 2015 - Digital Decorating
Impressions - September 2015 - 71
Impressions - September 2015 - Classifieds
Impressions - September 2015 - Ad Index
Impressions - September 2015 - 74
Impressions - September 2015 - Cover3
Impressions - September 2015 - Cover4
Impressions - September 2015 - O1
Impressions - September 2015 - O2
Impressions - September 2015 - O3
Impressions - September 2015 - O4
Impressions - September 2015 - O5
Impressions - September 2015 - O6
Impressions - September 2015 - FW1
Impressions - September 2015 - FW2
Impressions - September 2015 - FW3
Impressions - September 2015 - FW4
Impressions - September 2015 - FW5
Impressions - September 2015 - FW6
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https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
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https://www.nxtbook.com/nxtbooks/impressions/201801
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https://www.nxtbook.com/nxtbooks/impressions/201701
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https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
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https://www.nxtbook.com/nxtbooks/impressions/201605
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https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
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https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
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https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
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https://www.nxtbook.com/nxtbooks/impressions/201501
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https://www.nxtbook.com/nxtbooks/impressions/201410
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