Impressions - September 2015 - 38
Familiarity with your
art library, graphics treatments
and printing process enables you
to quickly assemble clip art in
such a way that it has a custom
look without a higher price.
One of the
greatest timesavers in
day-to-day business is the
ability to automate payment
using a web store.
create the finished artwork - faster and
easier. This saves design time while also
fostering customer involvement.
ARTWORK CREATION
There are three typical artwork
creation scenarios involving decorators.
In one, the customer wants the decorator
to come up with a custom design or logo.
This means involving an in-house or outside graphic designer who will review the
client's requirements and develop artwork
to be submitted back to him for comment.
The key to reducing the time and associated costs of this process is limiting
the customer's options and number of revisions allowed. For instance, the designer
may supply three concepts and tell the client he can choose one, or combine them,
and permit three revisions. Or the designer may provide only one concept with a
stated number of revisions.
In the second scenario, a customer says
he has checked out online designing, but
wants your professional opinion and assistance in creating a graphic. In this case, you
can use an online design template and stock
art to pull together something that works.
Start by asking the customer basic
questions about colors, mascots, slogans,
style preferences, etc., then identify available art that may work. Most decorators
38
Impressions | September 2015
are not designers as much as they are
master collagers. Familiarity with your art
library, graphics treatments and the printing process enables you to quickly present
clip art in such a way that it has a custom
look without a higher price.
The third and most common scenario
involves the customer leaving the design
up to you. Here, using your clip art and
templates to implement design concepts
can make a huge difference. If you spend
an hour on artwork that could be done in
10 minutes, you're losing money.
An online designer also reduces or virtually eliminates approval time, as that
prosess is built-in. Depending on the software, the customer can see and approve
every aspect of the graphic without a
secondary process. Online designing
allows the decorator to quickly communicate potential issues and can make
the customer accountable for what he
has approved.
APPROVAL & PRICE QUOTING
Software and technology also have allowed for major advancements in the
approval process. Creating an electronic
mockup of a design or scanning a sample
provides a visual for the customer to proof
impressionsmag.com
http://www.impressionsmag.com
Impressions - September 2015
Table of Contents for the Digital Edition of Impressions - September 2015
Impressions - September 2015
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
On Design
On Deck: Outerwear
Subbing It Out
The Online Fast Lane
Wearable (Bankable) Art
Protect Your Rep
Shop Spotlight
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - September 2015 - BB1
Impressions - September 2015 - BB2
Impressions - September 2015 - Impressions - September 2015
Impressions - September 2015 - Cover2
Impressions - September 2015 - 1
Impressions - September 2015 - Contents
Impressions - September 2015 - 3
Impressions - September 2015 - First Impressions
Impressions - September 2015 - 5
Impressions - September 2015 - From the Show Director
Impressions - September 2015 - 7
Impressions - September 2015 - FYI
Impressions - September 2015 - 9
Impressions - September 2015 - 10
Impressions - September 2015 - 11
Impressions - September 2015 - 12
Impressions - September 2015 - 13
Impressions - September 2015 - 14
Impressions - September 2015 - 15
Impressions - September 2015 - Product Gallery
Impressions - September 2015 - 17
Impressions - September 2015 - 18
Impressions - September 2015 - 19
Impressions - September 2015 - 19a
Impressions - September 2015 - 19b
Impressions - September 2015 - ISS Conferences
Impressions - September 2015 - 21
Impressions - September 2015 - On Design
Impressions - September 2015 - 23
Impressions - September 2015 - On Deck: Outerwear
Impressions - September 2015 - 25
Impressions - September 2015 - 26
Impressions - September 2015 - 27
Impressions - September 2015 - 28
Impressions - September 2015 - 29
Impressions - September 2015 - 30
Impressions - September 2015 - 31
Impressions - September 2015 - Subbing It Out
Impressions - September 2015 - 33
Impressions - September 2015 - 34
Impressions - September 2015 - 35
Impressions - September 2015 - The Online Fast Lane
Impressions - September 2015 - 37
Impressions - September 2015 - 38
Impressions - September 2015 - 39
Impressions - September 2015 - 40
Impressions - September 2015 - 41
Impressions - September 2015 - Wearable (Bankable) Art
Impressions - September 2015 - 43
Impressions - September 2015 - 44
Impressions - September 2015 - 45
Impressions - September 2015 - 46
Impressions - September 2015 - 47
Impressions - September 2015 - Protect Your Rep
Impressions - September 2015 - 49
Impressions - September 2015 - 50
Impressions - September 2015 - 51
Impressions - September 2015 - Shop Spotlight
Impressions - September 2015 - 53
Impressions - September 2015 - Embroidery Production
Impressions - September 2015 - 55
Impressions - September 2015 - 56
Impressions - September 2015 - 57
Impressions - September 2015 - Screen Printing Production
Impressions - September 2015 - 59
Impressions - September 2015 - 60
Impressions - September 2015 - 61
Impressions - September 2015 - 62
Impressions - September 2015 - 63
Impressions - September 2015 - Screen Printing Graphics & Design
Impressions - September 2015 - 65
Impressions - September 2015 - 66
Impressions - September 2015 - 67
Impressions - September 2015 - 68
Impressions - September 2015 - 69
Impressions - September 2015 - Digital Decorating
Impressions - September 2015 - 71
Impressions - September 2015 - Classifieds
Impressions - September 2015 - Ad Index
Impressions - September 2015 - 74
Impressions - September 2015 - Cover3
Impressions - September 2015 - Cover4
Impressions - September 2015 - O1
Impressions - September 2015 - O2
Impressions - September 2015 - O3
Impressions - September 2015 - O4
Impressions - September 2015 - O5
Impressions - September 2015 - O6
Impressions - September 2015 - FW1
Impressions - September 2015 - FW2
Impressions - September 2015 - FW3
Impressions - September 2015 - FW4
Impressions - September 2015 - FW5
Impressions - September 2015 - FW6
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