Impressions - September 2015 - 38

Familiarity with your
art library, graphics treatments
and printing process enables you
to quickly assemble clip art in
such a way that it has a custom
look without a higher price.

One of the
greatest timesavers in
day-to-day business is the
ability to automate payment
using a web store.

create the finished artwork - faster and
easier. This saves design time while also
fostering customer involvement.

ARTWORK CREATION
There are three typical artwork
creation scenarios involving decorators.
In one, the customer wants the decorator
to come up with a custom design or logo.
This means involving an in-house or outside graphic designer who will review the
client's requirements and develop artwork
to be submitted back to him for comment.
The key to reducing the time and associated costs of this process is limiting
the customer's options and number of revisions allowed. For instance, the designer
may supply three concepts and tell the client he can choose one, or combine them,
and permit three revisions. Or the designer may provide only one concept with a
stated number of revisions.
In the second scenario, a customer says
he has checked out online designing, but
wants your professional opinion and assistance in creating a graphic. In this case, you
can use an online design template and stock
art to pull together something that works.
Start by asking the customer basic
questions about colors, mascots, slogans,
style preferences, etc., then identify available art that may work. Most decorators
38

Impressions | September 2015

are not designers as much as they are
master collagers. Familiarity with your art
library, graphics treatments and the printing process enables you to quickly present
clip art in such a way that it has a custom
look without a higher price.
The third and most common scenario
involves the customer leaving the design
up to you. Here, using your clip art and
templates to implement design concepts
can make a huge difference. If you spend
an hour on artwork that could be done in
10 minutes, you're losing money.
An online designer also reduces or virtually eliminates approval time, as that

prosess is built-in. Depending on the software, the customer can see and approve
every aspect of the graphic without a
secondary process. Online designing
allows the decorator to quickly communicate potential issues and can make
the customer accountable for what he
has approved.

APPROVAL & PRICE QUOTING
Software and technology also have allowed for major advancements in the
approval process. Creating an electronic
mockup of a design or scanning a sample
provides a visual for the customer to proof
impressionsmag.com



http://www.impressionsmag.com

Impressions - September 2015

Table of Contents for the Digital Edition of Impressions - September 2015

Impressions - September 2015
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
On Design
On Deck: Outerwear
Subbing It Out
The Online Fast Lane
Wearable (Bankable) Art
Protect Your Rep
Shop Spotlight
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - September 2015 - BB1
Impressions - September 2015 - BB2
Impressions - September 2015 - Impressions - September 2015
Impressions - September 2015 - Cover2
Impressions - September 2015 - 1
Impressions - September 2015 - Contents
Impressions - September 2015 - 3
Impressions - September 2015 - First Impressions
Impressions - September 2015 - 5
Impressions - September 2015 - From the Show Director
Impressions - September 2015 - 7
Impressions - September 2015 - FYI
Impressions - September 2015 - 9
Impressions - September 2015 - 10
Impressions - September 2015 - 11
Impressions - September 2015 - 12
Impressions - September 2015 - 13
Impressions - September 2015 - 14
Impressions - September 2015 - 15
Impressions - September 2015 - Product Gallery
Impressions - September 2015 - 17
Impressions - September 2015 - 18
Impressions - September 2015 - 19
Impressions - September 2015 - 19a
Impressions - September 2015 - 19b
Impressions - September 2015 - ISS Conferences
Impressions - September 2015 - 21
Impressions - September 2015 - On Design
Impressions - September 2015 - 23
Impressions - September 2015 - On Deck: Outerwear
Impressions - September 2015 - 25
Impressions - September 2015 - 26
Impressions - September 2015 - 27
Impressions - September 2015 - 28
Impressions - September 2015 - 29
Impressions - September 2015 - 30
Impressions - September 2015 - 31
Impressions - September 2015 - Subbing It Out
Impressions - September 2015 - 33
Impressions - September 2015 - 34
Impressions - September 2015 - 35
Impressions - September 2015 - The Online Fast Lane
Impressions - September 2015 - 37
Impressions - September 2015 - 38
Impressions - September 2015 - 39
Impressions - September 2015 - 40
Impressions - September 2015 - 41
Impressions - September 2015 - Wearable (Bankable) Art
Impressions - September 2015 - 43
Impressions - September 2015 - 44
Impressions - September 2015 - 45
Impressions - September 2015 - 46
Impressions - September 2015 - 47
Impressions - September 2015 - Protect Your Rep
Impressions - September 2015 - 49
Impressions - September 2015 - 50
Impressions - September 2015 - 51
Impressions - September 2015 - Shop Spotlight
Impressions - September 2015 - 53
Impressions - September 2015 - Embroidery Production
Impressions - September 2015 - 55
Impressions - September 2015 - 56
Impressions - September 2015 - 57
Impressions - September 2015 - Screen Printing Production
Impressions - September 2015 - 59
Impressions - September 2015 - 60
Impressions - September 2015 - 61
Impressions - September 2015 - 62
Impressions - September 2015 - 63
Impressions - September 2015 - Screen Printing Graphics & Design
Impressions - September 2015 - 65
Impressions - September 2015 - 66
Impressions - September 2015 - 67
Impressions - September 2015 - 68
Impressions - September 2015 - 69
Impressions - September 2015 - Digital Decorating
Impressions - September 2015 - 71
Impressions - September 2015 - Classifieds
Impressions - September 2015 - Ad Index
Impressions - September 2015 - 74
Impressions - September 2015 - Cover3
Impressions - September 2015 - Cover4
Impressions - September 2015 - O1
Impressions - September 2015 - O2
Impressions - September 2015 - O3
Impressions - September 2015 - O4
Impressions - September 2015 - O5
Impressions - September 2015 - O6
Impressions - September 2015 - FW1
Impressions - September 2015 - FW2
Impressions - September 2015 - FW3
Impressions - September 2015 - FW4
Impressions - September 2015 - FW5
Impressions - September 2015 - FW6
https://www.nxtbook.com/emerald/impressions/20241011
https://www.nxtbook.com/emerald/impressions/20240809
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com