Impressions - September 2015 - 43

Get your artists
involved in the process so
they can learn how their part of
the work translates to either easy
setups or frustration because
art doesn't look right on press.
Sample courtesy of Anderson
Studio, Nashville, Tenn.

"Being a contract printer and not
having any salespeople, we believe our in-house
art department is one of [our] major selling
factors," says Jay Berman, Visual Impressions,
Milwaukee.

Studio, Nashville, Tenn., agrees. "There
comes a time when the same client walks
in and has an idea that is beyond the vision
or capabilities of the in-house staff," he
says. "This is when freelancers really pay
off. Over the years, we have used several
to help with giving us a great variety of
styles and designs for a customer to chose
from. [This is] especially [true] when we
are creating a new line or another idea for
a band tour or retail design."
Other shops have had similar experiences. "We typically don't print a lot of
racing-style shirts and [one of our clients] is race themed," says Tom Rauen of
Envision Tees, Dubuque, Iowa. "So we
impressionsmag.com

decided to contract this out to an artist who specializes in racing designs to
give it the feel and look for the [client's]
target market."
One key is to understand your team's
talent level and be honest about whether
they can handle the work. Sometimes it's
a technique that's elusive; other times
it might just be the amount of work on
the schedule.

AN ARTIST'S VIEWPOINT
So what do top artists think about
how thier rolls add value to the process?
Nancy Strackbein, a Tallahassee, Fla.,
freelance artist with Chromaseps, has a

firm understanding of what is needed
from a logical, production-friendly point
of view.
"Artists who will give consideration to
the screen-printing process while still being creative will get the best results for
their efforts," she says. "Topping the list of
those considerations is the garment color
and color palette, followed by image resolution, special ink effects and placement.
Without consideration to these key points
when buying art for screen printing, you
run the risk of spending too much time
[and] money, and ending up with disappointing results."
That's an important point. It won't do
September 2015 | Impressions

43



http://www.impressionsmag.com

Impressions - September 2015

Table of Contents for the Digital Edition of Impressions - September 2015

Impressions - September 2015
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
On Design
On Deck: Outerwear
Subbing It Out
The Online Fast Lane
Wearable (Bankable) Art
Protect Your Rep
Shop Spotlight
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - September 2015 - BB1
Impressions - September 2015 - BB2
Impressions - September 2015 - Impressions - September 2015
Impressions - September 2015 - Cover2
Impressions - September 2015 - 1
Impressions - September 2015 - Contents
Impressions - September 2015 - 3
Impressions - September 2015 - First Impressions
Impressions - September 2015 - 5
Impressions - September 2015 - From the Show Director
Impressions - September 2015 - 7
Impressions - September 2015 - FYI
Impressions - September 2015 - 9
Impressions - September 2015 - 10
Impressions - September 2015 - 11
Impressions - September 2015 - 12
Impressions - September 2015 - 13
Impressions - September 2015 - 14
Impressions - September 2015 - 15
Impressions - September 2015 - Product Gallery
Impressions - September 2015 - 17
Impressions - September 2015 - 18
Impressions - September 2015 - 19
Impressions - September 2015 - 19a
Impressions - September 2015 - 19b
Impressions - September 2015 - ISS Conferences
Impressions - September 2015 - 21
Impressions - September 2015 - On Design
Impressions - September 2015 - 23
Impressions - September 2015 - On Deck: Outerwear
Impressions - September 2015 - 25
Impressions - September 2015 - 26
Impressions - September 2015 - 27
Impressions - September 2015 - 28
Impressions - September 2015 - 29
Impressions - September 2015 - 30
Impressions - September 2015 - 31
Impressions - September 2015 - Subbing It Out
Impressions - September 2015 - 33
Impressions - September 2015 - 34
Impressions - September 2015 - 35
Impressions - September 2015 - The Online Fast Lane
Impressions - September 2015 - 37
Impressions - September 2015 - 38
Impressions - September 2015 - 39
Impressions - September 2015 - 40
Impressions - September 2015 - 41
Impressions - September 2015 - Wearable (Bankable) Art
Impressions - September 2015 - 43
Impressions - September 2015 - 44
Impressions - September 2015 - 45
Impressions - September 2015 - 46
Impressions - September 2015 - 47
Impressions - September 2015 - Protect Your Rep
Impressions - September 2015 - 49
Impressions - September 2015 - 50
Impressions - September 2015 - 51
Impressions - September 2015 - Shop Spotlight
Impressions - September 2015 - 53
Impressions - September 2015 - Embroidery Production
Impressions - September 2015 - 55
Impressions - September 2015 - 56
Impressions - September 2015 - 57
Impressions - September 2015 - Screen Printing Production
Impressions - September 2015 - 59
Impressions - September 2015 - 60
Impressions - September 2015 - 61
Impressions - September 2015 - 62
Impressions - September 2015 - 63
Impressions - September 2015 - Screen Printing Graphics & Design
Impressions - September 2015 - 65
Impressions - September 2015 - 66
Impressions - September 2015 - 67
Impressions - September 2015 - 68
Impressions - September 2015 - 69
Impressions - September 2015 - Digital Decorating
Impressions - September 2015 - 71
Impressions - September 2015 - Classifieds
Impressions - September 2015 - Ad Index
Impressions - September 2015 - 74
Impressions - September 2015 - Cover3
Impressions - September 2015 - Cover4
Impressions - September 2015 - O1
Impressions - September 2015 - O2
Impressions - September 2015 - O3
Impressions - September 2015 - O4
Impressions - September 2015 - O5
Impressions - September 2015 - O6
Impressions - September 2015 - FW1
Impressions - September 2015 - FW2
Impressions - September 2015 - FW3
Impressions - September 2015 - FW4
Impressions - September 2015 - FW5
Impressions - September 2015 - FW6
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