Impressions - October/November 2015 - 10

Dickies Launches AutomotiveInspired Workwear Collection

The insulated Colorblock
Shop Jacket was inspired by vintage
motorcycle jackets.

Dickies, Fort Worth, Texas, has launched a new
collection fueled by in-depth customer insights drawn
from active auto workers and specially built for today's
automotive workforce. The Dickies Shop Collection
features new innovations while maintaining an advanced
level of quality, durability and comfort.
Built for today's workforce, the Dickies Shop Collection features new performance fabrics designed to enhance
the comfort of the wearer, in addition to fresh functional
features such as ergonomic waistbands, angled pockets for
easier entry and pants trimmed with non-scratch buttons.
The garments are built using durability features and are
designed to last even through the most strenuous industrial washes.
The Dickies Shop Collection features a wide variety
of products for men and women including, shirts, knits,
pants, shorts, denim, coveralls and jackets. Also included
are accessories such as safety footwear and non-scratch
belts - everything needed to outfit your entire team
from the front of the shop to the back bays.
For more information on the Dickies Shop Collection, please visit dickiesdelivered.com. - M.D.

Sequential Brands Group, Global
Brands Partner for Joe's Brand
Sequential Brands Group Inc., New York,
recently announced that it has signed a definitive agreement to acquire the Joe's brand for
$67 million. In tandem with the acquisition, the
company announced the signing of a long-term
licensing agreement for all of the brand's core
categories with Global Brands Group Holding
Ltd., Hong Kong. That agreement will become
effective upon closing of the acquisition.
Founded in 2001, Joe's is a casual-chic
global lifestyle brand synonymous with classic,
modernized wardrobe staples ranging from premium denim to handcrafted collection pieces,
and from contemporary accessories to footwear,
according to the company.
The Joe's brand joins Global Brands' extensive portfolio of fashion and lifestyle brands.
Under the licensing agreement, Global Brands
will design, produce and distribute products
across multiple categories, including womenswear and menswear. Sequential will oversee
the global marketing strategy for key brand
initiatives. Brand founder Joe Dahan will

Impressions | October/November 2015

Joe's brand has been acquired under an
agreement between Sequential Brands Group
and Global Brands

continue to lead product design and brand marketing as creative director.
The first range of Joe's products done in
collaboration with Global Brands will launch
in spring 2016. For more information, visit
sequentialbrandsgroup.com. - L.V.

| Heritage Sportswear Powered by Virginia T's, Hebron,
Ohio, recently announced
the addition of Jeff Hurl to its
senior management team.
As vice president of finance,
Hurl will direct all areas of
accounting and financial planning and analysis, along with
safety and human resources,
and the company's information technology group. He has
29 of years in finance management, most recently with
Tim Hortons, USA. Heritage
also recently announced the
promotion of Sarah Shifflett to
director of merchandising. She
will direct a team of brandspecific buyers, and will be
responsible for product evaluation and purchase, inventory,
SKU management and pricing
assistance. Shifflett has been
with the company for 21 years.
| InkSoft, Albuquerque, N.M.,
is offering a video tour of its
products and programs that
are designed to help printers start selling online quickly
and effectively. The video
demonstrates how the InkSoft platform allows printers
to compete with big Internet
apparel vendors by enabling
customers to self-serve by
creating their own designs
and browsing, selecting and
purchasing online, according
to the company. The video suggests solutions for enhancing
efficiency, extending market
reach, boosting professional
image, intuitive design tools,
integrated product catalogs
and more. For more information, visit inksoft.com.
| S&S Activewear, Bolingbrook, Ill., has released its annual Forerunner catalog, with
new styles for fall and winter
programs. The 195-page book
includes spiritwear, athletic
apparel, fleece, outerwear and
wovens. Also, for the first time,
the catalog combines all three
of the company's warehouse
locations: Eva Sportswear on
the East Coast, Americana
Sportswear on the West Coast
and S&S in the Midwest. The
catalog also is available in digital format for sharing via social
media or email and also can be
posted to customer websites.
For more information, visit
ssactivewear.com.
impressionsmag.com

http://www.dickiesdelivered.com http://www.inksoft.com http://www.sequentialbrandsgroup.com http://www.ssactivewear.com http://www.impressionsmag.com

Impressions - October/November 2015

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