Impressions - February 2016 - 6
first
impressions
FOR CHRISTMAS, I gave my dear friend Mark a Polo
Ralph Lauren shirt. He's an avid golfer so I didn't
think much of it; I figured it'd be a nice gesture
to add to his golfing wardrobe. Little did I know
it would mean so much to him.
Mark loved it when he saw the horse - the horse!
Although he's owned numerous brands of golf shirts
throughout the years, he never bothered to buy a
"real" Polo shirt (as he put it). So he was tickled
that, at age 70, he finally got one. That one
little logo - the polo player riding atop a horse,
created in 1972 - has become an international brand
with staying power. There are plenty of knockoffs, but only one from the American fashion house
featuring that famous horse.
People still go crazy for brands like Polo Ralph
Lauren, or any notable logo embroidered on a placket
shirt. I remember when I was invited to The Masters
golf tournament a few years ago. The first thing
our group - all decorated apparel executives - did
was hightail it to the merch tent to buy as much
Masters-logoed apparel as we could. Being industry
P.6
I M P R E S S I O N S M A G . C O M FEBRUARY 2016
MARCIA DERRYBERRY,
EDITOR IN CHIEF
To comment on this editorial
or to express your views on
other matters, email me at
mderryberry@impressionsmag.com.
PHOTO BY RYAN HAYSLIP, ILLUSTRATION BY CAJSA HOLGERSSON
Living for
the Horse
professionals, we knew the markups
were ridiculous (What's $75 for a
placket shirt between friends?),
but were wide-eyed consumers all
the same. Caught up in the frenzy
surrounding that little flag, I
spent hundreds of dollars on stuff
for anyone I knew who played golf.
The tournament, after all, is the
only place you can find the merchandise. So spend I did.
High-profile brands aren't the
only logos people crave. Every
logo you embroider, screen or
digitally print means something
to the customer who orders it.
Whether it's for a corporate retreat, local bar and grill, sports
team or booster club, that logo
is the most important thing about
the order and must be correct.
Take pride in every piece you
produce as if it were one that
you would treasure like Mark and
his Polo shirt. It's a jewel to
your customers, so it's up to you
to make their memories last! ยช
http://www.IMPRESSIONSMAG.COM
Impressions - February 2016
Table of Contents for the Digital Edition of Impressions - February 2016
Impressions - February 2016
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Plackets & Wovens Pushing Ahead
Inside the Embroidery Evolution
Market Watch: B2C vs. B2B
Shop Talk
Embroidery Design & Digitizing
Embroidery Production
Screen Printing Production
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - February 2016 - CT1
Impressions - February 2016 - CT2
Impressions - February 2016 - Impressions - February 2016
Impressions - February 2016 - Cover2
Impressions - February 2016 - 1
Impressions - February 2016 - Contents
Impressions - February 2016 - 3
Impressions - February 2016 - 4
Impressions - February 2016 - 5
Impressions - February 2016 - First Impressions
Impressions - February 2016 - 7
Impressions - February 2016 - From the Show Director
Impressions - February 2016 - 9
Impressions - February 2016 - Overheard
Impressions - February 2016 - 11
Impressions - February 2016 - 12
Impressions - February 2016 - 13
Impressions - February 2016 - 14
Impressions - February 2016 - 15
Impressions - February 2016 - First Look
Impressions - February 2016 - 17
Impressions - February 2016 - 18
Impressions - February 2016 - Scene at ISS
Impressions - February 2016 - 19a
Impressions - February 2016 - 19b
Impressions - February 2016 - On Design
Impressions - February 2016 - 21
Impressions - February 2016 - Plackets & Wovens Pushing Ahead
Impressions - February 2016 - 23
Impressions - February 2016 - 24
Impressions - February 2016 - 25
Impressions - February 2016 - 26
Impressions - February 2016 - 27
Impressions - February 2016 - Inside the Embroidery Evolution
Impressions - February 2016 - 29
Impressions - February 2016 - 30
Impressions - February 2016 - 31
Impressions - February 2016 - Market Watch: B2C vs. B2B
Impressions - February 2016 - 33
Impressions - February 2016 - Shop Talk
Impressions - February 2016 - 35
Impressions - February 2016 - Embroidery Design & Digitizing
Impressions - February 2016 - 37
Impressions - February 2016 - 38
Impressions - February 2016 - 39
Impressions - February 2016 - Embroidery Production
Impressions - February 2016 - 41
Impressions - February 2016 - Screen Printing Production
Impressions - February 2016 - 43
Impressions - February 2016 - Sublimation
Impressions - February 2016 - 45
Impressions - February 2016 - 46
Impressions - February 2016 - 47
Impressions - February 2016 - Direct-To-Garment
Impressions - February 2016 - 49
Impressions - February 2016 - 50
Impressions - February 2016 - 51
Impressions - February 2016 - Heat Printing
Impressions - February 2016 - 53
Impressions - February 2016 - 54
Impressions - February 2016 - 55
Impressions - February 2016 - Ad Index/Online Directory
Impressions - February 2016 - Classifieds
Impressions - February 2016 - 58
Impressions - February 2016 - Cover3
Impressions - February 2016 - Cover4
Impressions - February 2016 - ISS1
Impressions - February 2016 - ISS2
Impressions - February 2016 - ISS3
Impressions - February 2016 - ISS4
Impressions - February 2016 - ISS5
Impressions - February 2016 - ISS6
https://www.nxtbook.com/emerald/impressions/20240809
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https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
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https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
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