Impressions - March 2016 - 44

Above
The more feedback you can solicit from customers, the
better job you can do of improving their experience.
Right
Identify the top 20 questions people ask and create an
FAQ area on your website with responses.

Information about decorating processes.
Your customers want to know this, as well
as information about which processes are
best for what type of jobs.
Th is is another area where videos can
play a vital role in educating your potential
clients about screen printing, embroidery,
digital direct-to garment printing, digital
transfers, etc., and which applications are
best for each. Don't assume that everyone
knows what screen printing is and what a
minimum order will be.
Live chat capability. This is an excellent
way to ensure you don't lose a customer
who does not want to wait for an answer.
Customers can ask quick questions without
making a phone call. It's also good for getting
direct input from them.
Depending on the system you use, you
can respond from your smartphone, laptop,
tablet or take a message if necessary. There
are hundreds of live chat providers, some
of which are free and some of which offer
premium features. A live chat button can be
activated when there is someone to monitor
it and deactivated when not.
Online design availability. Do customers
have the option of creating custom designs?
P.44

I M P R E S S I O N S M A G . C O M MARCH 2016

Can they pick a layout, font and clip art, and
design what they want without having to
talk to an artist? In most cases, customers
are happier with the artwork when they
have created it themselves, and you don't
have to invest time doing mockups that
have to be sent for approval.
Basic information. Does your homepage
include your phone number, address,
directions and hours of operation? If not,
it definitely should.
FAQs. How easy is it for visitors to get
answers to their questions? Identify the top
20 things people ask when they call, then
automate the answers. This way, consumers
get the quick responses they expect and
you can focus on running your business.
Establish consistency. Your site needs
to make a statement about your brand and
company identity through content and design.
Customers automatically will assume that
the quality of your site reflects that of your
work and service. The entire website should
be consistent with your company's business
philosophy, products, target audience and
image in all its marketing efforts.
Gather feedback. Another aspect of
customer responsiveness involves tracking



http://www.IMPRESSIONSMAG.COM

Impressions - March 2016

Table of Contents for the Digital Edition of Impressions - March 2016

Impressions - March 2016
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Pretty Meets Practical
Use Bling to Boost Margins
IP Law: A Primer
Are Custom Orders Costing You?
Easy Does It
Shop Talk
Embroidery Production
Screen Printing Production
Sublimation
Direct-To-Garment
Heat Printing
Classifieds
Ad Index/Online Directory
Impressions - March 2016 - CT1
Impressions - March 2016 - CT2
Impressions - March 2016 - Impressions - March 2016
Impressions - March 2016 - Cover2
Impressions - March 2016 - 1
Impressions - March 2016 - Contents
Impressions - March 2016 - 3
Impressions - March 2016 - 4
Impressions - March 2016 - 5
Impressions - March 2016 - First Impressions
Impressions - March 2016 - 7
Impressions - March 2016 - From the Show Director
Impressions - March 2016 - 9
Impressions - March 2016 - Overheard
Impressions - March 2016 - 11
Impressions - March 2016 - 12
Impressions - March 2016 - 13
Impressions - March 2016 - 14
Impressions - March 2016 - 15
Impressions - March 2016 - First Look
Impressions - March 2016 - 17
Impressions - March 2016 - 18
Impressions - March 2016 - 19
Impressions - March 2016 - 19a
Impressions - March 2016 - 19b
Impressions - March 2016 - Scene at ISS
Impressions - March 2016 - 21
Impressions - March 2016 - On Design
Impressions - March 2016 - 23
Impressions - March 2016 - Pretty Meets Practical
Impressions - March 2016 - 25
Impressions - March 2016 - 26
Impressions - March 2016 - 27
Impressions - March 2016 - 28
Impressions - March 2016 - 29
Impressions - March 2016 - Use Bling to Boost Margins
Impressions - March 2016 - 31
Impressions - March 2016 - 32
Impressions - March 2016 - 33
Impressions - March 2016 - IP Law: A Primer
Impressions - March 2016 - 35
Impressions - March 2016 - 36
Impressions - March 2016 - 37
Impressions - March 2016 - Are Custom Orders Costing You?
Impressions - March 2016 - 39
Impressions - March 2016 - 40
Impressions - March 2016 - 41
Impressions - March 2016 - Easy Does It
Impressions - March 2016 - 43
Impressions - March 2016 - 44
Impressions - March 2016 - 45
Impressions - March 2016 - 46
Impressions - March 2016 - 47
Impressions - March 2016 - Shop Talk
Impressions - March 2016 - 49
Impressions - March 2016 - Embroidery Production
Impressions - March 2016 - 51
Impressions - March 2016 - 52
Impressions - March 2016 - 53
Impressions - March 2016 - Screen Printing Production
Impressions - March 2016 - 55
Impressions - March 2016 - 56
Impressions - March 2016 - 57
Impressions - March 2016 - Sublimation
Impressions - March 2016 - 59
Impressions - March 2016 - 60
Impressions - March 2016 - 61
Impressions - March 2016 - Direct-To-Garment
Impressions - March 2016 - 63
Impressions - March 2016 - 64
Impressions - March 2016 - 65
Impressions - March 2016 - Heat Printing
Impressions - March 2016 - 67
Impressions - March 2016 - 68
Impressions - March 2016 - 69
Impressions - March 2016 - 70
Impressions - March 2016 - 71
Impressions - March 2016 - Classifieds
Impressions - March 2016 - Ad Index/Online Directory
Impressions - March 2016 - 74
Impressions - March 2016 - Cover3
Impressions - March 2016 - Cover4
Impressions - March 2016 - N1
Impressions - March 2016 - N2
Impressions - March 2016 - N3
Impressions - March 2016 - N4
Impressions - March 2016 - N5
Impressions - March 2016 - N6
https://www.nxtbook.com/emerald/impressions/20241011
https://www.nxtbook.com/emerald/impressions/20240809
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com