The more information you can provide on your website that answers customers' questions, the more time and money you can save. Your online catalog should always have a high-quality photo and a complete description of the product. user feedback. Systems that allow you to do this enable you to see where and how you can make the consumer experience better. Feedback can be obtained using a contact form or by integrating it into the checkout process. The more information you can provide on your website that answers customers' questions, the more time and money you can save. It often will eliminate phone calls that interrupt production and the risk that a customer will immediately call a competitor if he gets your voice mail. And staff can spend time doing more productive work than answering the phone. These are just a few ideas that, if incorporated, will make it easier for your customers to do business with you. There are many others. Your website should constantly be reviewed with an eye toward improvement. Customer feedback should be collected, evaluated P.46 I M P R E S S I O N S M A G . C O M MARCH 2016 By offering instant online quotes, customers may choose to purchase immediately from you vs. going to other websites and finding a good price elsewhere. and implemented as much as possible. This way you ensure you are not losing customers due to a poor online experience. J.P. Hunt is one of the founders of InkSoft, which offers a comprehensive business suite including an online designer, e-commerce platform and other business tools. He also is the vice president of sales and marketing. For more information or to comment on this article, email Hunt at jphunt@inksoft.com or visit inksoft.com.http://www.inksoft.com http://www.IMPRESSIONSMAG.COM