Puff additive is simple to use and by adding 15% to most inks, printers can achieve dimension and texture in a design and make it stand out. I encourage screen printers to delve into using special-effects inks because the rewards often outweigh the initial cost factor. Use Info*Action #15 at impressionsmag.com/infoaction P.48 I M P R E S S I O N S M A G . C O M APRIL 2016 off, or tried to view the print immediately after coming home late at night, I wouldn't have been able to see the print. I often discuss costs with customers who ask me about new and trending special effects when it comes to ink. Sometimes, after such discussions, they decide to shy away and revert to tried-and-true ink products like puff, suede or glitter. Many times, it's not just the ink's price that determines a print's cost; production speeds also can put the brakes on a design or special effects. Many of these specialty inks require a slower squeegee speed to get the desired effect. They also can require additional flashes that, in turn, could require a slower throughput. Sometimes specialty inks also can require longer cure or dwellhttp://www.impressionsmag.com/infoaction http://www.pizzazzwear.com http://www.pizzazzwear.com