One tip when using glitter/shimmer or shiny inks: Let the ink stay a little longer under the heat in the dryer to get a complete cure. times in the oven and higher cure temperatures, which can be problematic with heat-sensitive substrates. However, I encourage screen printers to delve into using special-effects inks because the rewards often outweigh the initial cost factor. The benefits are twofold: First, the shop can become a go-to option for customers searching for extraordinary prints. Special-effects printing can be very lucrative and customers often don't mind paying more for what they want. Second, when printers play and interact with specialty inks or additives, they often will improve their skills and have a more complete understanding of the available tools and ink products. Thus, they gain a better understanding of the production costs and aim to execute prints in the most economical way. The result is that these printers become more versatile and profitable. Kieth Stevens is the Western regional sales manager for International Coatings. He has been teaching screen printing for more than 10 years and is a regular contributor to International Coatings' blogs. For more information, visit iccink. com and read the company's blog at internationalcoatingsblog.com. Use Info*Action #16 at impressionsmag.com/infoaction APRIL 2016 P.49http://sourceone.nazdar.com/ http://sourceone.nazdar.com/ http://www.internationalcoatingsblog.com http://www.impressionsmag.com/infoaction