Impressions - April 2016 - 52

results can be stunning. The main
drawbacks include printing costs
and slower throughput. Unless
the design can be done in larger
volu mes - where the fa bric
is first sublimated in large
squares, then cut and sewn - the
per-piece cost and labor can be
challenging for custom shops.
Smaller shops also may have
limitations on the size of the
su blim ated sheets they ca n
produce and their heat presses,
so this solution can be difficult
unless the shop previously has
done these types of orders and
has the correct equipment.
D e s p it e t h e d r a w b a c k s,
sublimated apparel is popular
in retail markets, and suppliers
and manufacturers are scrambling
to figure out ways to make this
printin g style more custom
friendly. For exa mple, some
g a r m e n t s c o m e w it h p r esublimated sleeves and a blank
front pa nel a rea to give a
retail look to a custom garment.
Garment Decorating Area
The demand for multiple print areas
on fitness apparel and unique
printed locations has grown
dramatically, forcing printers to
develop w a ys to hold dow n
different parts of the garment
or heat press and sublimate them
in non-standard positions. While
executing an oversized back print
on a pom-pom jersey may not seem

Sublimated garments,
which are popular
at retail, can have
dramatic final results

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P.52

I M P R E S S I O N S M A G . C O M APRIL 2016

like a challenge, a six-location
print on a standard T-shirt can
kill a print job's profit if the
order isn't priced correctly and
efficiently produced.
You must have a clear idea of
the printing and handling costs
for multiple locations, and how
to best produce a job given the
artwork style, garment type and
order volume. A six-location print
on a hoodie may include four
different logos, but if the order
volume is small and the printer
decides to save screen costs and
heat press the order instead,
weeding time and handling of the
vinyl must be considered.
Even a dozen shirts with six
locations will equal 72 different transfers that need weeding.
If weeding takes four to five
minutes each - in addition to
cutting - it easily can add up
to four or five hours of work for
prepping, placement and pressing.
In a small shop, this can shut
down production for most of the
day - all for a dozen shirts.
A better solution may be to
print transfers. Even though
it requires screen making, the
transfers can be run in bulk
on one screen and then quickly
cut and pressed with no weeding.
They may be less durable, but
it can save several hours of
weeding vinyls. This method
may be more ideal for strange
locations that are difficult to
put onto the press and get aligned.



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Impressions - April 2016

Table of Contents for the Digital Edition of Impressions - April 2016

Impressions - April 2016
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Blurring the Lines
Trends Up Top
One-Click Colorization
The Art of Email Appeal
Shop Talk
Embroidery Design & Digitizing
Screen Printing Production
Screen Printing Graphics & Design
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - April 2016 - CT1
Impressions - April 2016 - CT2
Impressions - April 2016 - Impressions - April 2016
Impressions - April 2016 - Cover2
Impressions - April 2016 - 1
Impressions - April 2016 - Contents
Impressions - April 2016 - 3
Impressions - April 2016 - 4
Impressions - April 2016 - 5
Impressions - April 2016 - First Impressions
Impressions - April 2016 - 7
Impressions - April 2016 - From the Show Director
Impressions - April 2016 - 9
Impressions - April 2016 - Overheard
Impressions - April 2016 - 11
Impressions - April 2016 - 12
Impressions - April 2016 - 13
Impressions - April 2016 - First Look
Impressions - April 2016 - 15
Impressions - April 2016 - 16
Impressions - April 2016 - 17
Impressions - April 2016 - 18
Impressions - April 2016 - Scene at ISS
Impressions - April 2016 - 19a
Impressions - April 2016 - 19b
Impressions - April 2016 - On Design
Impressions - April 2016 - 21
Impressions - April 2016 - Blurring the Lines
Impressions - April 2016 - 23
Impressions - April 2016 - 24
Impressions - April 2016 - 25
Impressions - April 2016 - 26
Impressions - April 2016 - 27
Impressions - April 2016 - Trends Up Top
Impressions - April 2016 - 29
Impressions - April 2016 - 30
Impressions - April 2016 - 31
Impressions - April 2016 - 32
Impressions - April 2016 - 33
Impressions - April 2016 - One-Click Colorization
Impressions - April 2016 - 35
Impressions - April 2016 - 36
Impressions - April 2016 - 37
Impressions - April 2016 - The Art of Email Appeal
Impressions - April 2016 - 39
Impressions - April 2016 - Shop Talk
Impressions - April 2016 - 41
Impressions - April 2016 - Embroidery Design & Digitizing
Impressions - April 2016 - 43
Impressions - April 2016 - 44
Impressions - April 2016 - 45
Impressions - April 2016 - Screen Printing Production
Impressions - April 2016 - 47
Impressions - April 2016 - 48
Impressions - April 2016 - 49
Impressions - April 2016 - Screen Printing Graphics & Design
Impressions - April 2016 - 51
Impressions - April 2016 - 52
Impressions - April 2016 - 53
Impressions - April 2016 - Sublimation
Impressions - April 2016 - 55
Impressions - April 2016 - 56
Impressions - April 2016 - 57
Impressions - April 2016 - Direct-To-Garment
Impressions - April 2016 - 59
Impressions - April 2016 - 60
Impressions - April 2016 - Heat Printing
Impressions - April 2016 - 62
Impressions - April 2016 - 63
Impressions - April 2016 - Ad Index/Online Directory
Impressions - April 2016 - Classifieds
Impressions - April 2016 - 66
Impressions - April 2016 - Cover3
Impressions - April 2016 - Cover4
Impressions - April 2016 - N1
Impressions - April 2016 - N2
Impressions - April 2016 - N3
Impressions - April 2016 - N4
Impressions - April 2016 - N5
Impressions - April 2016 - N6
https://www.nxtbook.com/emerald/impressions/20240809
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https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
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