footwear. Customizing athletic sneakers or cleats is possible with heat-transfer films; all you need is a special shoe attachment to be loaded onto a compatible press. By using a flexible application pad - a special rubber cover sheet - a decorator can heat print with peace of mind knowing the shoe is not damaged. As we venture further into 2016, teamwear is sure to continue evolving. Heat printing is firmly positioned as a technology that allows both creativity and profit, and is quickly becoming a go-to option for brands and beginners. Josh Ellsworth is general manager for Stahls' CADCUTdirect.com. For more information or to comment Footwear customization is possible with heattransfer films and a special rubber cover sheet. PRO TIP: FOOTWEAR on this article, email Josh at josh@cadcutdirect.com or visit his website at joshellsworth.com. With shoes being one of the most profitable items athletes wear, many decorators are jumping in feet first into footwear distribution. If that option doesn't sound attractive to you, an alternative is to allow a team to supply shoes for decoration after purchase from another vendor. APRIL 2016 P.63http://www.cad-cutdirect.com/ http://www.cad-cutdirect.com/ http://www.joshellsworth.com http://www.impressionsmag.com http://www.impressionsmag.com/newsletter