Impressions - May 2016 - 10

opening
thoughts

OVERHEARD
To read more industry news, visit impressionsmag.com/news.

Revealing
A Unicorn

Reveal-S by
Vivid Chemical
is a method for
sublimation on
100% cotton.

WHEN JAMES COBB, president, Vivid Chemical, initially
explained his Reveal product that enables sublimation on cotton,
many decorators simply dismissed it as impossible.
"It was sort of a dream product that no one thought could be
created," he says. "In fact, it was verbalized throughout the market
that this product was the 'unicorn' that didn't exist."
Reveal-S, the fi rst product in the Reveal line, allows printand-press, self-weeding, high-quality sublimation on cotton at an
affordable price and lightning-quick turnaround time, Cobb says.

That's right - sublimation on cotton. Seventeen seconds later,
Cobb says, you will have a high-quality, durable image - with
a larger potential surface area than direct-to-garment (DTG) or
screen printing.
By introducing this product, the Vivid Chemical team may have
changed the apparel-decoration game. Ensuring that the product
was affordable and quickly available to small and large printers
alike was key, Cobb says.
"We wanted [Reveal-S] to be simple," Cobb says. "And by
simple, we mean print-and-press. It had to be environmentally
conscious. Quality and speed could not be sacrificed; low to no
[capital expenditure] was also important so that people out there
today with printing systems and heat presses wouldn't have to
spend $5,000-$105,000 to get in the game. And obviously [we
had] our customers in mind, so [that they] could concentrate on
making money and building their businesses and [spend] less
time learning how to run their machines."
To call it an industry-changing technology may be a huge
understatement.
"I think that the Reveal product for lights and whites is completely
disruptive to the industry," Cobb says. "It is cost-competitive with
every other technology out there and its speed is not rivaled. It
yields a color space that you just can't get with DTG - you certainly
can't get it with other transfers."
The key here is speed coupled with a digital transfer.
"You'll never replace screen printing with 100,000 shirt runs or
10, four, six colors - there's always going to be a need for that,"
Cobb says. "Where there's a disconnect is coming up with digital
and fast. It just doesn't exist well. And we set out to destroy that
paradigm with Reveal. You [now] can have digital and you can
have fast without sacrificing quality and durability."
Reveal-S currently is available through Condé Systems. For
more information, visit conde.com or vividchemical.com. - J.B.

HANES4EDUCATION OFFERS DOUBLE REBATE

Hanes4Education offers schools
a double rebate on Hanes and
Champion printed apparel.

P.10

Hanes4Education, Winston-Salem, N.C., is offering designated K-12
schools a double rebate on all qualified orders of Hanes and Champion
printed apparel purchased from a screen-printing supplier between
April 1 and June 30. ¶ To qualify, customers must enter the promotional
code "H4EDOUBLE" on their rebate forms with the invoice dated April
1-June 30. The rebate form and invoice must be submitted before
Sept. 1. ¶ The $0.20 per-piece double rebate is subject to program
limits of 5,000 products per invoice and $5,000 maximum rebate per
school, per year. The offer includes shirts for corporate apparel,
team uniforms, community events, sororities and fraternities. ¶ For
more information, visit hanes4education.com. - L.V.

I M P R E S S I O N S M A G . C O M MAY 2016

http://www.impressionsmag.com/news http://www.conde.com http://www.vividchemical.com http://www.hanes4education.com http://www.hanes4education.com http://www.IMPRESSIONSMAG.COM

Impressions - May 2016

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