Impressions - May 2016 - 26

INNOVATION: APPAREL DECORATING
"Over in Europe, they're not so concerned with the speed the presses
are running. They're more concerned about maintaining a tempo."
- Danny Gruninger, co-owner, Denver Print House

someone who can. The speed and turnaround are really going to play
a big role in the next few years."
The general consensus: Do a job as fast as you can without
compromising the quality of what you're selling.

Marketing to Your Audience

STAYING AHEAD OF a marketing curve is increasingly difficult in a
world dominated by social media stalwarts like Twitter, Instagram
and Facebook. But there are ways to keep up with your potential
customers' needs.
"The younger generation wants to do everything [digitally]," Gruninger says. "We've definitely seen a need to do more Internet, digital
and direct marketing. Having a good web platform and having a
good interface [also is important]."

Some believe social media is the key to marketing in this age, but
others like a more old-fashioned approach. "You've got to be banging
on doors out there," Gaardbo says. "It's a matter of helping people
understand what's available."
While that's true, reaching audiences through social media is
becoming an art form, and those who master it will find it much
easier to reach a broad audience.
"With marketing, you have to set yourself aside from just providing a T-shirt and add more to it," Rauen says. "Within each niche
market, you're going to have to provide the value that the customer
is going to pay to separate you from the competition."
And in this industry, innovation is making it easier to accomplish that goal. 

Innovative Products
7. M&R Patriot Belt and SureTrak
Belt tracking system for M&R conveyor dryers  Red silicone guide stitched
along the Patriot Belt rides in grooves, keeping the belt in place
Use Info⋅Action #306 at impressionsmag.com/infoaction

8. Myogrid Women's Performance Training Hoodie
Made of 65% nylon/35% polyester and features 180-degree hood vision
 Moisture-management and anti-odor properties  Available in three

colors in sizes XS-2XL
Use Info⋅Action #307 at impressionsmag.com/infoaction

9. Ryonet ROQFog Automatic Press Humidifier
Keeps screens hydrated through a production run  Features adjustable
spray nozzles at each print head and a 5.8-gallon tank
Use Info⋅Action #308 at impressionsmag.com/infoaction

10. Saati Pro-Lite 450 SCZ Exposure Unit
LED screen-exposure system with programmable timer and one-touch
operation  Works with all one- and two-part emulsions and stencil films

12
11

Use Info⋅Action #309 at impressionsmag.com/infoaction

11. Transfer Express Stretch Litho Heat Transfer
Combines full-color, digitally printed artwork with screen-printed
plastisol ink  Can be applied to cotton, polyester and blends
Use Info⋅Action #310 at impressionsmag.com/infoaction

12. PolyOne Wilflex One Non-PVC Plastisol Screen-Printing Inks
Offers ease of printing like a traditional plastisol ink, according to the
company  Formulated without PVC and designed for high-speed production
 Feature extra-fine points for greater precision and accuracy when cutting

Use Info⋅Action #311 at impressionsmag.com/infoaction

P.26

I M P R E S S I O N S M A G . C O M MAY 2016

http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.IMPRESSIONSMAG.COM

Impressions - May 2016

Table of Contents for the Digital Edition of Impressions - May 2016