Impressions - August 2016 - 54
think.
make.
do.
SCREEN PRiNtiNg gRaPhiCS & DESigN
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articles at impressionsmag.com/screenprinting.
From Cocktail
Napkin toT-Shirt
how to turn a customer's concept into a finished logo.
By ThomaS TrimiNgham, CoNTriBuTiNg WriTer
If you are a custom screen printer, you likely will receive numerous artwork sources that need to be converted into workable
designs. Art sometimes is presented through email, on jump
drives, CDs, texts and even hand-drawn sketches on napkins.
This variety can become costly because a lot of time can be
spent without a clear sale or order until a client sees something
that he likes. Depending on your art and design skills, it also
can be a question of whether you can create what the client
needs for the initial approval, or if you need to contract it out.
To avoid spending excessive time and money on art conversions, re-creations and initial compositions, you must quickly
process customer requests into layouts that can be approved
before placing the production order.Your artwork-prep method should cover the following: the initial discovery phase;
analyzing what you have and what you need; trend research;
and rough or tight comp development.
Let's start by using an example drawing of a logo for a sports team that was
sponsored by a local restaurant (see Figure
1). A screen printer that I worked with
at the time was given this art concept
and he sent it to me to "see if I could do
something with it." He hoped to create a
design that would get the client excited and
generate more word-of-mouth business.
The Discovery Phase
Figure 1
P.54
i m p r e s s i o n s m a g . c o m AUGUST 2016
The first stage involves trying to glean
from the client any additional information
that can help you create what he really
wants.To aid in the discovery process, it
is very helpful to ask a set of questions
that will assist in uncovering details about
the client's vision.
A client may not be very visual and have
a limited capacity to describe exactly what
he wants. But digging by asking a few
"discovery questions" can help to eliminate
spending time on things he clearly doesn't
like (see "Example Discovery Questions").
These questions will cover the basics and
set the groundwork for developing a few
rough drafts from the supplied artwork.
The goal of these questions is to define
areas that will minimize time spent on a
rough design that simply won't work due
to an unknown issue.
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Impressions - August 2016
Table of Contents for the Digital Edition of Impressions - August 2016
Impressions - August 2016
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Love, Peace and Fleece
Promo Power
Pick Me!
Caution: Consultant Needed
It’s Tune-Up Time
Shop Talk
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - August 2016 - CT1
Impressions - August 2016 - CT2
Impressions - August 2016 - Impressions - August 2016
Impressions - August 2016 - Cover2
Impressions - August 2016 - 1
Impressions - August 2016 - Contents
Impressions - August 2016 - 3
Impressions - August 2016 - 4
Impressions - August 2016 - 5
Impressions - August 2016 - First Impressions
Impressions - August 2016 - 7
Impressions - August 2016 - From the Show Director
Impressions - August 2016 - 9
Impressions - August 2016 - Overheard
Impressions - August 2016 - 11
Impressions - August 2016 - 12
Impressions - August 2016 - 13
Impressions - August 2016 - 14
Impressions - August 2016 - 15
Impressions - August 2016 - First Look
Impressions - August 2016 - 17
Impressions - August 2016 - 18
Impressions - August 2016 - 19
Impressions - August 2016 - 19a
Impressions - August 2016 - 19b
Impressions - August 2016 - Scene at ISS
Impressions - August 2016 - 21
Impressions - August 2016 - On Design
Impressions - August 2016 - 23
Impressions - August 2016 - Love, Peace and Fleece
Impressions - August 2016 - 25
Impressions - August 2016 - 26
Impressions - August 2016 - 27
Impressions - August 2016 - 28
Impressions - August 2016 - 29
Impressions - August 2016 - Promo Power
Impressions - August 2016 - 31
Impressions - August 2016 - 32
Impressions - August 2016 - 33
Impressions - August 2016 - Pick Me!
Impressions - August 2016 - 35
Impressions - August 2016 - 36
Impressions - August 2016 - 37
Impressions - August 2016 - Caution: Consultant Needed
Impressions - August 2016 - 39
Impressions - August 2016 - 40
Impressions - August 2016 - 41
Impressions - August 2016 - It’s Tune-Up Time
Impressions - August 2016 - 43
Impressions - August 2016 - 44
Impressions - August 2016 - 45
Impressions - August 2016 - Shop Talk
Impressions - August 2016 - 47
Impressions - August 2016 - Embroidery Production
Impressions - August 2016 - 49
Impressions - August 2016 - 50
Impressions - August 2016 - Screen Printing Production
Impressions - August 2016 - 52
Impressions - August 2016 - 53
Impressions - August 2016 - Screen Printing Graphics & Design
Impressions - August 2016 - 55
Impressions - August 2016 - 56
Impressions - August 2016 - Sublimation
Impressions - August 2016 - 58
Impressions - August 2016 - 59
Impressions - August 2016 - Direct-To-Garment
Impressions - August 2016 - 61
Impressions - August 2016 - Heat Printing
Impressions - August 2016 - 63
Impressions - August 2016 - Ad Index/Online Directory
Impressions - August 2016 - Classifieds
Impressions - August 2016 - 66
Impressions - August 2016 - Cover3
Impressions - August 2016 - Cover4
Impressions - August 2016 - I1
Impressions - August 2016 - I2
Impressions - August 2016 - I3
Impressions - August 2016 - I4
Impressions - August 2016 - I5
Impressions - August 2016 - I6
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