con tents Features 24 09/201 6 An Inside Look at Outerwear 28 All in a Day's Work 32 Think Like a Customer OpeningThoughts 06 First Impressions 08 From the Show Director 10 Overheard 16 20 Scene at ISS 22 On Design Think.Make.Do. 36 Shop Talk 38 Embroidery Production 42 Screen Printing Production 44 Screen Printing Technique 48 Sublimation 51 Direct-To-Garment 54 Heat Printing 56 Ad Index/Online Directory 57 Classifieds P.2 i m p r e s s i o n s m a g . c o m SEPTEMBER 2016 IllustratIon Jacket decoration by John by John buildyourJacket.com, sacramento, calif.; photography by henry bernstein, three driveway media, solon, ohio First Lookhttp://www.buildyourJacket.com http://www.impressionsmag.com