Dual-platen equipment can increase operator efficiency when heat printing by as much as 150%-200%. simple to calculate, this method reduces profit margin. Consider that a T-shirt cost added to the cost of a screen-printed or vinyl-cut transfer can equal as little as $3.The keystone method creates a markup of only $3, perhaps pricing well below market value at $6 per shirt. On the other hand, a jacket that costs $38 to print would be priced at $76 using the keystone method.While the jacket presents greater risk and waste to decorate, the reality is that each takes a similar amount of time to print in your shop.There is an imbalance in using this scale and you can fall short of profitability goals by filling capacity with T-shirt jobs. Minimum Acceptable Gross Margin Gross margin is the difference between revenue and cost of goods sold, divided by revenue and expressed as a percentage. Many shops create business rules based on a minimum acceptable gross margin to manage pricing negotiation and discounting. While it's smart to have these rules that protect overly aggressive discounting, gross margin is risky as a guiding price philosophy. Consider a business designed Use Info*Action #17 at impressionsmag.com/infoaction OCT./NOV. 2016 P.53http://instagraph.com http://instagraph.com http://www.impressionsmag.com/infoaction