Impressions - January 2017 - 39

T w i n e G r a p h i c s & S c r e e n P r i n t i n g At A G l a n c e
Co m pan y Name: Twine Graphics & Screen Printing
Ad dress:108 Century Ct., Franklin, TN 37064
F o un ded: 2011
No . of Employees: 11
De coratin g Methods Offered: Screen printing, embroidery, signage, promotional products
Co m pan y Website: twinegraphicdesign.com

"There are lots of niche things that come
and go, but nothing beats old-fashioned
screen printing," Bond says.
While the men have a wealth of
screen-printing experience under their
belts, they still experience challenges.
"We have a lot of combined knowledge
in the screen-printing industry, but you
are always going to have curve balls," Bond
says."The biggest challenge in 2016 with
screen printing was the variety of garment
items, and probably more specifically, inconsistency from large manufacturers.We
commonly run into the same garment
behaving differently if it was produced
in a different country."
Bond says the company will bring more
embroidery in-house when "the time feels
right." It also will do more in-house digital decorating, including heat-applied
graphics, vinyl decoration and largeformat printing.As for its bread-and-butter
process, he says Twine also will expand
screen-printing production.
While it would be easy to forgo business
from smaller companies and start targeting
"bigger fish," Twine plans to avoid that
temptation, continuing to treat all business
as big business, Bond says.
"[Our niche is] local businesses and
organizations," he says."You would think
[focusing on doing business with larger
companies] is common, but not so much

in the Music City and the surrounding
areas. Everyone in Nashville is chomping
at the bit for music-industry business and
we just tend to focus on taking care of
everyone that does business with us in
order to let the business grow organically
through referrals."
Finer Arts & Marketing
Design always has been an in-house
process at Twine, a commitment made
largely because Bond and Hagan hold
fine arts degrees, as do three of their fulltime employees.
The company typically sells eight to
10 logo designs each month.
"We don't shy away from anything
design-related," Bond says."Our production manager comes from years of working
with [renowned Nashville screen printer and owner of Anderson Studios Inc.]
Andy Anderson, so we are able to pair his
simulated process skills with our design
skills and give our clients [nearly] anything
they can think of."
When it comes to marketing, Twine
relies heavily on word-of-mouth referrals
instead of expensive media advertising.
Bond says this necessitates not only going
above and beyond a client's expectations,
but also owning up to mistakes.
"The best time to gain a client for life

is when you make a mistake," he says.
"[Customers] fully expect you not to take
responsibility for your mistakes.When you
take care of them with no questions asked,
it's almost like people don't even know
how to react.The art of customer service
and taking care of your clients is often lost
with companies in our current society."
It is not just word-of-mouth advertising
that spreads the Twine name, however.The
company also engages the community,
regularly erecting a custom tent, displaying printed material and launching free
Twine-branded shirt giveaways. Employees
also take to social media to let customers
know they don't just represent business, but
are an important asset to the Twine brand.
"Social media has been a good tool for
us, as well," Bond says."We don't hide who
we do business with because we aren't
afraid they are going anywhere.We seek
to engage them in the Twine brand and
make them feel as though we are a valued
partner, not just a vendor." 
Michael Quirk is an Atlanta-based freelance writer.
For more information or to comment on this article,
email Michael at mwquirk816@gmail.com.

Though Twine offers
multiple in-house decorating
options, the team counts
screen printing as its breadand-butter process.

JANUARY 2017

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http://www.twinegraphicdesign.com
Impressions - January 2017

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