Impressions - April 2017 - 22

Davis agrees that the trend of bold, flashy
colors has impacted the wholesale market,
pointing to the success of the Champion Double Dry T-shirts, which feature camo prints in
standout colors like Wow Pink, Safety Green
and Safety Orange.
Vince Winters, president of Elbowgrease
Athletics - which provides large-scale
private-label programs to clients with professional-league licenses - sees this trend
sticking around. "We are seeing sublimation
processes and prints/patterns continuing to
grow within our market and this trend will
continue," he says. "Sublimation and reflective
inks are something that we're capitalizing on
and we believe they will continue to grow."
While cutting-edge, modern styles are in
high demand, the market simultaneously is
seeing a resurgence of throwback uniform
styling, especially in the baseball and basketball markets.
"Another change over the last few years has
been the impact of retro styling in uniforms,"
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Brockhaus says. "The influence has been seen
not only in the style lines, but also in the fit."
Of course, this trend always will have a
place in the high school and college niches. "Retro styling comes into play with both
traditional fleece and the use of old-school
varsity stripes," Davis says. Teamwear featuring
primary colors, bold stripes and color-block
details are as popular as ever, keeping traditional looks alive in these niches.
"Right now, there is a mix of bold, retro and traditional - and there is room for
all," Davis says. "The Millennial generation
tends to like to mix things up - and this is
a great example."

Retro-style
uniforms are
particularly
popular in
the baseball
market.

ON THE MOVE
Beyond aesthetics, function also is paramount
with athleticwear. From fabric to construction
and tech features, customers want garments
that do more than just look good.
"The most important fabrics in the

New Styles: Athleticwear

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Sign up at impressionsmag.com to get the Impressions Product Guide to
Athletic & Team Apparel, which will be emailed April 18.
1. Holloway Advocate Hoodie
Style 229749, part of the ladies' Fan Gear line  Shantung heather is a 88%
polyester/12% cotton fabric that gives a true vintage feel, according to the
company  Self-fabric cuffs with thumbholes  Crossover hood with contrast
binding  Available in 15 colors and sizes XS-2XL
Use Info⋅Action #300 at impressionsmag.com/infoaction

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2. Hanes X-Temp ¾-Sleeve Baseball Tee
Made of 4.5-ounce, 60% ring-spun cotton/40% polyester  Patented
X-Temp technology reacts to body temperature as activity levels change for
all-day comfort, according to the company  Many color options, including
heathered neons  Tag-free neck label
Use Info⋅Action #301 at impressionsmag.com/infoaction

3. GAME Sportswear Chesapeake Jacket
Style 518 and youth style 518Y  Taslan nylon shell and micro-mesh lining
 Wind- and water-resistant with 12-inch zipper closure and stand-up collar
 Vented back cape with hook-and-loop closure for full back decoration
 Available in adult sizes XS-3XL and youth sizes YS-YL, and 15 color options
Use Info⋅Action #302 at impressionsmag.com/infoaction

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4. Gildan Performance Adult Tech Hooded Sweat Shirt
Style 99500  Made of 7-ounce, 100% filament polyester fabric  Rolledforward shoulders provide freedom of movement and a comfortable fit  Side
seams deliver shape retention and prevent garment twisting, according to the
company  Available in eight colors and sizes S-4XL
Use Info⋅Action #303 at impressionsmag.com/infoaction

5. S & S Activewear Slub VarsiTee V-Neck Jersey
Style T17 from Boxercraft  Made of 3.5-ounce, 60% cotton/40% polyester
 Comes with a fashionable slub texture and two sets of stripes  Features a
sporty look for team logos
Use Info⋅Action #304 at impressionsmag.com/infoaction

6. Outdoor Cap Golf Style
Style PN-100  Developed specifically for golfers  Moisture-wicking
technology in the fabric and sweatband  UPF 50+ sun protection  Available in
black, cardinal, graphite, navy, khaki, royal and white
Use Info⋅Action #305 at impressionsmag.com/infoaction

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I M P R E S S I O N S M A G . C O M APRIL 2017
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Impressions - April 2017

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