Impressions - October 2017 - 26

"Never neglect travel bags and backpacks,
spirit blankets, socks, fanwear and decals,"
Schwarb says. "If you are going to [show]
a model wearing performancewear, always,
always, always add the accessories - a cap,
bag or laptop case - and you must decorate
these items so the conversation of how you
will address the logos can start."

Race to Innovate
"Performancewear is a mainstay in wardrobes, and the technology and innovation
will continue to expand this category," Slinn
says. "The product will have to keep up with
the retail 'fast-fashion' model and will need
to flow in and out quickly, or have new and
fresh updates to remain relevant and trendy
for the customer."
Within the next few years, the race to innovate will be the category's primary growth
engine, according to Murphy. "We are already
seeing new technologies at retail and the category itself continues to evolve with how it
7

performancewear," Schwarb says. "It is a sure
is defined," he says, offering that sustainable
thing all this will change how sports, urban
fibers and fabrications, as well as workoutrecovery attributes, will be continuing trends. brands and fashion apparel evolve. We can
Winters, too, sees new fabrics, finishes, all place good bets that customers will come
calling for advances in performancewear for
blends, fiber-extrusion processes and cooling
many years to come." 
yarns, along with a wave of next-generation
"smart" technology - where
electronic devices are integrated into apparel - in the near
future. "[Smart technology is]
going mainstream, touching
all levels of the apparel industry," he says. "It started in
athletics, so performancewear
will carry the torch for more
growth in the years to come."
Technology and athletic
performance's integration
with lifestyle apparel will
continue to push innovation
Today's performancewear
and sales opportunities, actakes wearers from their
cording to suppliers. "Fashion
workout to their daily
designers and popular leisureactivities. Photo courtesy
wear brands have embraced
of Hanes.

8

New Styles: Performancewear
7. Delta Apparel Adult Performance Long-Sleeve Tee
Style 616535  Made of 30-singles, 4.3-ounce, 65% polyester/35% ring-spun
cotton  Features set-in sleeves, taped neck and shoulder seams, and twoneedle hemmed sleeves and bottom  Sizes S-3XL are available in 11 colors
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8. Flexfit Hydro Grid Cap
Structured performance hat features EcoDry technology, an environmentally
friendly way of adding water repellency without using hazardous chemicals
 Made with a special grid fabric, providing multi-directional stretch for
comfort  Available in four colorways
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9. A4 Camo Performance Crew
Style N3256 from Staton Corporate & Casual  Made of 4-ounce, 100%
polyester interlock  Features moisture-wicking, odor-resistant and stainrelease properties, as well as UPF 30 protection  Ultra-tight knit resists
snagging  Six colors available in sizes S-4XL
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12

10. Otto Cap Three-Panel Trapper
Style 163-1183  Features a shearling lining to keep heads warm  Customers
can wear it with the ear flaps down or up to keep their chin and neck areas warm
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11. Sport-Tek Long-Sleeve Competitor Tee
Style ST350LS from Transfer Express  Lightweight, roomy, highly breathable
and made with PosiCharge technology to lock in color and prevent prints from
fading  Made of 3.8-ounce, 100% polyester  Features moisture-wicking
properties, set-in sleeves and a removable tag for comfort and relabeling
 Sizes XS-4XL available in 17 PMS colors

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12. Gildan Performance Tech Tee
Style 47000  Made from 4.7-ounce, 100% filament polyester  Features
moisture-wicking and antimicrobial properties, and UPF 30+ protection
 Active fit offers a straighter body and sleeves with roomier armholes and
rolled-forward, flatlock-stitched shoulders  Ten colors are available in sizes
XS-3XL
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I M P R E S S I O N S M A G . C O M OCT./NOV. 2017
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Impressions - October 2017

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