Impressions - January 2018 - 52
Pay attention to production time. Some
flat products can take up to only a
minute to produce via sublimation.
colors. This can add to your inventory costs,
but it will enhance your sales potential.
Display fixtures will help enhance the
appearance of your operation, as well as
showcase your offerings. In choosing
the appropriate fixtures, first determine
how much space you will have available.
A typical trade show booth is 10' x 10'.
Different types of products will require
different display methods. Obtain a fixture catalog and look for ideas.Also, don't
forget decorative items; we use a mounted
sailfish, fishing rods, boat pictures, plants,
banners, etc.
Cheer bows are all the rage
and there has been a huge
uptick in demand during
the past six months.
Photo provided by
Condé Systems.
Equipment Needs
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P.52
i m p r e s s i o n s m a g . c o m JANUARY 2018
The next area to address is equipment.
Sublimation systems tend to be easy to
move, so they work well for events. The
most challenging aspect is a heat press,
which can be moved but needs a table or
stand to support its weight. Don't forget
the power required to run it.
Also, think about supplies you will need.
How will you manage them? How much
space will you need to operate? Shop your
local department stores for sturdy, stackable
plastic containers that you can work out
of when possible. It will save a lot of time
and confusion if you can simply remove
the lid rather than unpack a box.
For example, we bought a large,
two-drawer cabinet and added wheels to
it. Supplies were located in the top drawer and substrates were in the bottom. In
addition to storage, the cabinet top served
as a production area.
Once you have invested in equipment,
find a way to transport everything. Hauling
your equipment, displays and products in
the back of a pickup truck is not wise.
Cargo trailers can be purchased for a fairly
reasonable price and have excellent resale
value, so shop around for the model that
best suits your needs. (By the way, a dual-axle trailer provides a much smoother
ride than a single-axle one).
For outdoor events, look for a trailer
that is large enough to serve as a portable
workshop. Consider built-in air conditioning, a generator, lighting, etc. Also,
you may need a large concession window
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Impressions - January 2018
Table of Contents for the Digital Edition of Impressions - January 2018
Impressions - January 2018
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Impressions Awards Winners
What Can Tees Do For You?
Breakdown: Screen Printing on a Tri-Blend Garment
Shop Talk
Embroidery Production
Screen Printing Graphics & Design
Sublimation
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - January 2018 - Intro
Impressions - January 2018 - CT1
Impressions - January 2018 - CT2
Impressions - January 2018 - Impressions - January 2018
Impressions - January 2018 - Cover2
Impressions - January 2018 - 1
Impressions - January 2018 - Contents
Impressions - January 2018 - 3
Impressions - January 2018 - 4
Impressions - January 2018 - 5
Impressions - January 2018 - First Impressions
Impressions - January 2018 - 7
Impressions - January 2018 - From the Show Director
Impressions - January 2018 - 9
Impressions - January 2018 - 10
Impressions - January 2018 - Overheard
Impressions - January 2018 - 12
Impressions - January 2018 - 13
Impressions - January 2018 - 14
Impressions - January 2018 - 15
Impressions - January 2018 - 15A
Impressions - January 2018 - 15B
Impressions - January 2018 - First Look
Impressions - January 2018 - 17
Impressions - January 2018 - Scene at ISS
Impressions - January 2018 - 19
Impressions - January 2018 - 20
Impressions - January 2018 - On Design
Impressions - January 2018 - Impressions Awards Winners
Impressions - January 2018 - 23
Impressions - January 2018 - 24
Impressions - January 2018 - 25
Impressions - January 2018 - 26
Impressions - January 2018 - 27
Impressions - January 2018 - 28
Impressions - January 2018 - 29
Impressions - January 2018 - 30
Impressions - January 2018 - 31
Impressions - January 2018 - What Can Tees Do For You?
Impressions - January 2018 - 33
Impressions - January 2018 - 34
Impressions - January 2018 - 35
Impressions - January 2018 - 36
Impressions - January 2018 - 37
Impressions - January 2018 - Breakdown: Screen Printing on a Tri-Blend Garment
Impressions - January 2018 - 39
Impressions - January 2018 - Shop Talk
Impressions - January 2018 - 41
Impressions - January 2018 - Embroidery Production
Impressions - January 2018 - 43
Impressions - January 2018 - 44
Impressions - January 2018 - 45
Impressions - January 2018 - Screen Printing Graphics & Design
Impressions - January 2018 - 47
Impressions - January 2018 - 48
Impressions - January 2018 - 49
Impressions - January 2018 - Sublimation
Impressions - January 2018 - 51
Impressions - January 2018 - 52
Impressions - January 2018 - 53
Impressions - January 2018 - Heat Printing
Impressions - January 2018 - 55
Impressions - January 2018 - 56
Impressions - January 2018 - 57
Impressions - January 2018 - Ad Index/Online Directory
Impressions - January 2018 - Classifieds
Impressions - January 2018 - 60
Impressions - January 2018 - Cover3
Impressions - January 2018 - Cover4
Impressions - January 2018 - IL1
Impressions - January 2018 - IL2
Impressions - January 2018 - IL3
Impressions - January 2018 - IL4
Impressions - January 2018 - IL5
Impressions - January 2018 - IL6
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