Impressions - January 2018 - 52

Pay attention to production time. Some
flat products can take up to only a
minute to produce via sublimation.

colors. This can add to your inventory costs,
but it will enhance your sales potential.
Display fixtures will help enhance the
appearance of your operation, as well as
showcase your offerings. In choosing
the appropriate fixtures, first determine
how much space you will have available.
A typical trade show booth is 10' x 10'.
Different types of products will require
different display methods. Obtain a fixture catalog and look for ideas.Also, don't
forget decorative items; we use a mounted
sailfish, fishing rods, boat pictures, plants,
banners, etc.

Cheer bows are all the rage
and there has been a huge
uptick in demand during
the past six months.
Photo provided by
Condé Systems.

Equipment Needs

Use Info*Action #18 at impressionsmag.com/infoaction

P.52

i m p r e s s i o n s m a g . c o m JANUARY 2018

The next area to address is equipment.
Sublimation systems tend to be easy to
move, so they work well for events. The
most challenging aspect is a heat press,
which can be moved but needs a table or
stand to support its weight. Don't forget
the power required to run it.
Also, think about supplies you will need.
How will you manage them? How much
space will you need to operate? Shop your
local department stores for sturdy, stackable
plastic containers that you can work out
of when possible. It will save a lot of time
and confusion if you can simply remove
the lid rather than unpack a box.
For example, we bought a large,
two-drawer cabinet and added wheels to
it. Supplies were located in the top drawer and substrates were in the bottom. In
addition to storage, the cabinet top served
as a production area.
Once you have invested in equipment,
find a way to transport everything. Hauling
your equipment, displays and products in
the back of a pickup truck is not wise.
Cargo trailers can be purchased for a fairly
reasonable price and have excellent resale
value, so shop around for the model that
best suits your needs. (By the way, a dual-axle trailer provides a much smoother
ride than a single-axle one).
For outdoor events, look for a trailer
that is large enough to serve as a portable
workshop. Consider built-in air conditioning, a generator, lighting, etc. Also,
you may need a large concession window



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Impressions - January 2018

Table of Contents for the Digital Edition of Impressions - January 2018

Impressions - January 2018
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Impressions Awards Winners
What Can Tees Do For You?
Breakdown: Screen Printing on a Tri-Blend Garment
Shop Talk
Embroidery Production
Screen Printing Graphics & Design
Sublimation
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - January 2018 - Intro
Impressions - January 2018 - CT1
Impressions - January 2018 - CT2
Impressions - January 2018 - Impressions - January 2018
Impressions - January 2018 - Cover2
Impressions - January 2018 - 1
Impressions - January 2018 - Contents
Impressions - January 2018 - 3
Impressions - January 2018 - 4
Impressions - January 2018 - 5
Impressions - January 2018 - First Impressions
Impressions - January 2018 - 7
Impressions - January 2018 - From the Show Director
Impressions - January 2018 - 9
Impressions - January 2018 - 10
Impressions - January 2018 - Overheard
Impressions - January 2018 - 12
Impressions - January 2018 - 13
Impressions - January 2018 - 14
Impressions - January 2018 - 15
Impressions - January 2018 - 15A
Impressions - January 2018 - 15B
Impressions - January 2018 - First Look
Impressions - January 2018 - 17
Impressions - January 2018 - Scene at ISS
Impressions - January 2018 - 19
Impressions - January 2018 - 20
Impressions - January 2018 - On Design
Impressions - January 2018 - Impressions Awards Winners
Impressions - January 2018 - 23
Impressions - January 2018 - 24
Impressions - January 2018 - 25
Impressions - January 2018 - 26
Impressions - January 2018 - 27
Impressions - January 2018 - 28
Impressions - January 2018 - 29
Impressions - January 2018 - 30
Impressions - January 2018 - 31
Impressions - January 2018 - What Can Tees Do For You?
Impressions - January 2018 - 33
Impressions - January 2018 - 34
Impressions - January 2018 - 35
Impressions - January 2018 - 36
Impressions - January 2018 - 37
Impressions - January 2018 - Breakdown: Screen Printing on a Tri-Blend Garment
Impressions - January 2018 - 39
Impressions - January 2018 - Shop Talk
Impressions - January 2018 - 41
Impressions - January 2018 - Embroidery Production
Impressions - January 2018 - 43
Impressions - January 2018 - 44
Impressions - January 2018 - 45
Impressions - January 2018 - Screen Printing Graphics & Design
Impressions - January 2018 - 47
Impressions - January 2018 - 48
Impressions - January 2018 - 49
Impressions - January 2018 - Sublimation
Impressions - January 2018 - 51
Impressions - January 2018 - 52
Impressions - January 2018 - 53
Impressions - January 2018 - Heat Printing
Impressions - January 2018 - 55
Impressions - January 2018 - 56
Impressions - January 2018 - 57
Impressions - January 2018 - Ad Index/Online Directory
Impressions - January 2018 - Classifieds
Impressions - January 2018 - 60
Impressions - January 2018 - Cover3
Impressions - January 2018 - Cover4
Impressions - January 2018 - IL1
Impressions - January 2018 - IL2
Impressions - January 2018 - IL3
Impressions - January 2018 - IL4
Impressions - January 2018 - IL5
Impressions - January 2018 - IL6
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https://www.nxtbook.com/nxtbooks/impressions/202009
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https://www.nxtbook.com/nxtbooks/impressions/202008
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https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
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