Impressions - March 2018 - 12

opening
thoughts

OVERHEARD

BELLA+CANVAS
Introduces
Heather PRISM

BELLA+CANVAS, Los Angeles, recently launched a new classification
of heather garments called PRISM, which was created by re-engineering
the heather yarn-spinning and fabric-dyeing processes to create stunning
halftones and never-been-seen-before dimension, according to the company.
Following the success of last year's Black Heather collection,
BELLA+CANVAS sought the next breakthrough in color and fabric
innovation. "We wanted to build upon the heather texture that the market
is so hungry for, but at the same time, create something unique and
completely different than what currently existed," says Danny Harris,
co-founder and co-CEO, BELLA+CANVAS.
The resulting collection introduces a new spectrum of colors to fabric
blends. PRISM launched with six color options in a palate of on-trend
pastels. The colors are available in the best-selling unisex jersey tee (style
3001).
"PRISM is about to change the way our industry sees color," Harris
says. "It's the embodiment of our motto to 'Be Different.'"
BELLA+CANVAS will launch the collection with a series of videos
that, like the fabric, explore unique combinations of color and light. The
collection is available at all major distributors who carry BELLA+CANVAS,
as well as online.
For more information, visit bellacanvas.com. - J.L.

WHAT'S
NEW

EPSON AMERICA INC., Long Beach, California, hosted its fourth-annual Epson Digital Couture
Project on Feb. 6, leading up to Fashion Week in New York. Designers from North and Latin
America leveraged Epson's textile printing solutions to create fashion designs built
around the theme "Cosmopolitan Couture with Impossible Colors - How Does Your Culture
Dress-Up?" Prior to the fashion showcase, Epson hosted a Fashion and Technology panel
that discussed how digital technology is evolving the fashion industry, as well as market
trends and technology's role in fashion. Anthony Cenname, vice president and publisher
at WSJ. Magazine moderated, with opening comments from Keith Kratzberg, president of
Epson America, and closing comments from Agustin Chacon, Epson America's vice president
of international marketing. Panel participants included interior designer Ryan Korban,
Mark Sunderland from Thomas Jefferson University, and Aliza Licht, EVP brand marketing
and communications for Alice + Olivia and author of "LEAVE YOUR MARK." At the Digital
Couture Project event, each designer or design team told a story through their collection
via textiles created with Epson dye-sublimation printing technology.
U.K.-based water-based screen-printing ink manufacturer MAGNACOLOURS recently announced
two senior appointments to newly created roles. Ivan Cossio has assumed the role of
business development manager for the Americas and Robert Cole has been appointed commercial
director. Cossio will be based in California, while Cole will be based at MagnaColours
in the U.K. The new additions to the MagnaColours team will help to cement the business'
position as a leader and innovator within the industry and support its ambitious growth
plans, according to the company.
SANMAR CORP., Issaquah, Washington, recently launched more than 60 new styles for a new
year of selling. New uniforming options, high-performance fabric choices and trendright fashion basics, are all featured in the company's "January 2018 New Arrivals"
catalog. Highlights of the launch include new business uniforming options from the Port
Authority Ladies' Concept Collection and four ultramodern OGIO styles for him and her.
SanMar also offers performance pieces like Sport-Tek PosiCharge Electric heather styles
and Port & Co. performance fleece options. Other new products include the Alternative
Blended Jersey tee and Burnout French terry hoodies.

P.12

I M P R E S S I O N S M A G . C O M MARCH 2018

http://www.bellacanvas.com http://www.IMPRESSIONSMAG.COM

Impressions - March 2018

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