con tents Features 20 04/201 8 Changing Tides 24 Breakdown: Heat Transfers on a Hoodie 26 The Brand Boost 30 Pushing the Pedal in Purchasing OpeningThoughts 06 08 From the Show Director 10 Overheard 14 First Look 16 Scene at ISS 19 On Design Think.Make.Do. 34 Shop Talk 36 Embroidery Production 39 Screen Printing Graphics & Design 42 Sublimation 45 Direct-To-Garment 49 Classifieds 49 Ad Index/Online Directory P.2 i m p r e s s i o n s m a g . c o m APRIL 2018 IllustratIon on THe coVer: garmenTs by John John and decoraTion proVided by Transfer express, menTor, oHio; pHoTograpHy by Henry bernsTein, THree driVeway media, solon, oHio First Impressionshttp://www.impressionsmag.com