Impressions - April 2018 - 23

Davis suggests the full spectrum of the athletic audience's age be
kept in mind. "While we tend to focus on younger audiences for
teamwear and athleticwear, don't forget the ageless athlete," he says.
"There's a large audience of older consumers who have not aged out
and still want to participate in team sports. This demographic will
continue to grow."
Female customers also will continue to drive trends by demanding team-sports products designed specifically for them. "Women
increasingly are not satisfied wearing unisex uniforms, and strive
to create a more feminine and customized look," Brockhaus says,
adding that Augusta is introducing new bags and hair accessories
in team colors geared toward female athletes who want to complete
their team's unique look.
"Our All-Out Glitter backpack features two-side mesh water bottle/bat pockets, a laptop pocket and a hidden carabiner that she can
use for her batting helmet or for securing the bag to a fence," she
says. "We are also launching a Glitter duffle bag to carry larger gear,
and fun hair accessories in glitter sequin and grosgrain fabrics." 

Bold colors, technical
fabrics and specif ic cuts
all are prevalent trends
in today's athletic wear
and team uniforms.

Jennifer Morrell is an award-winning writer who has written for a number of
national consumer and trade publications. To comment on this article, email
Jennifer at jennmorrell@hotmail.com.

7

8

New Styles: Athletic Wear
7. Expert Brand Men's Tec Tee
Style AJ 801Dm  Short-sleeve, crew-neck design made with 100% microfiber
polyester oXymesh  Inherent moisture-wicking garment is treated with
BodyFreshe to inhibit growth of odor-causing bacteria  Sizes 2XS-4XL are
available
Use Info⋅Action #306 at impressionsmag.com/infoaction

8. Delta Apparel Ladies' Performance Princess Seam Tee
Short-sleeve style 56535S  Made of 30-singles 4.3-ounce, 65%
polyester/35% combed, ring-spun cotton  Short, set-in sleeves, taped neck
and shoulder seams, and flat-lock princess seam construction  Sizes S-2XL
are available

9

10

Use Info⋅Action #307 at impressionsmag.com/infoaction

9. EG-PRO Imperial Heather ¼-Zip
Style L216 for women  Double-brushed fabric with added stretch  Includes
EG-PRO's proprietary Conquer-DRI moisture-wicking and Conquer-TECH
antimicrobial technologies  Side-seam construction and double-needle
stitching at the hem that ends at the wrist  Cuffed sleeves feature a thumbhole opening  Available in eight colors
Use Info⋅Action #308 at impressionsmag.com/infoaction

11

12

10. J. America's Ladies' Mélange Scuba Hood
Style 8674  Scuba neckline adds a unique touch to the standard sweat shirt,
according to the company  Made of 7.25-ounce, 60% cotton/40%polyester
mélange fleece  Also available as a mélange color-blocked hood, it features
contrast arm striping and draw cords, and front pouch pocket  Sizes S-3XL
are available in four color options
Use Info⋅Action #309 at impressionsmag.com/infoaction

11. Monag Ringer Tees
Style 410020  Made of 100% combed, ring-spun cotton  Super-soft
fine interlock  Features ringer neck and sleeves with double-needle hem
bottom  Available in more than 13 colors for infant, toddler, youth and
adults
Use Info⋅Action #310 at impressionsmag.com/infoaction

12. ComfortWash Garment Dyed Hoodie Fleece
Style GDH450  Proprietary dye process helps eliminate unwanted side
effects of printing pigment-dyed garments, according to the company
 Made with American-grown cotton, the 7.2-ounce hoodie's 100% ringspun face provides a surface for embellishment  Available in 15 colors in
sizes S-3XL
Use Info⋅Action #311 at impressionsmag.com/infoaction

APRIL 2018

P.23
http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction
Impressions - April 2018

Table of Contents for the Digital Edition of Impressions - April 2018
