Impressions - May 2018 - 27
Embrace the New Generation
As time passes, it's important to change with
the business world. By 2020, Millennials will
comprise 50% the country's workforce; that
figure increases to 75% by 2030, according to
the United States Bureau of Labor Statistics.
Are you addressing this in your shop? How much
of what you do is online or uses technology
to drive business your way? Millennials are
data-savvy and apt to use technology. Their
passions center on social causes and the common
good. They also crave instant gratification,
as everything in their lives reaches them more
quickly.
You must understand how your business model
fits into this generation. How can you innovate? There's nothing to do but to grab some
new tools and get to work.
Virus Inks' wet-on-wet, water-based ink
formulas save time by eliminating the need for
flashing between colors during production runs.
uses a laser to image screens by exposing emulsion with concentrated light in exact areas for the art. No toner, separate exposure
steps or consumables are needed.
This technology previously existed in larger print industries, but
SAATI has made it work for the apparel industry by reducing scale
and making it affordable.
Virus Inks' wet-on-wet, water-based ink formulas eliminate the
need for flashing between colors during production runs. This saves
a tremendous amount of time and energy.
KIWO has patented a new innovation - a special tape made
from screen emulsion - from inventor Geoff McCue. Many shops
struggle with the time and effort it takes to tape screens before production and remove it afterward. The KIWO emulsion tape eliminates the post-production problem in the screen room, as screens
can go through the normal reclaiming process. Because the tape
is made from emulsion, it doesn't need to be removed prior to the
reclaiming process.
Gary Gayton, vice president of sales and marketing, KIWO,
says the company hopes to have the product ready for field testing
by late summer.
Ryonet recently launched its Quick Order phone app, which
allows one-click shopping for consumables via a smartphone. Details, such as quantities, SKUs and colors, are set up in advance.
The app allows production managers to order another bucket of
metallic gold ink, a few more 156 screens and emulsion - all from
the production floor while inspecting inventory.
The Wave of the Future
Everyone undoubtedly has heard about how Amazon and others are
experimenting in the drone-delivery arena. The "last-mile" cost for
delivery is a challenging segment in the logistical world of fulfillment.
Can you imagine the excitement a customer would feel if a drone
delivered his favorite team's commemorative T-shirt 30 minutes
after winning a championship? Such a development may not be
imminent in rural areas, but in larger cities with an Amazon Prime
air fleet at the ready, it's not unreasonable to think such a development could be just around the corner.
Couple that with the power of DTG print-on-demand production. The delivery turnaround times to which this industry has been
accustomed for a long time constantly are under attack. That sevento 10-day production cycle soon will be compressed into a few hours
for small orders. In some markets, it already is less than three days.
Will you have to compete and get your own drone fleet? Of
course not. Similar to UPS and FedEx, delivery partners will help.
But paying attention and understanding this type of innovation
will separate you from the herd. Companies like Hylio already are
making their marks in this area.
Marshall Atkinson, owner of Atkinson Consulting LLC, is a decoratedapparel industry production expert who focuses on operational efficiency, continuous improvement, workflow strategy, business planning and
more. For more information or to comment on this article, email Marshall
at marshall@marshallatkinson.com.
MAY 2018
P.27
Impressions - May 2018
Table of Contents for the Digital Edition of Impressions - May 2018
Impressions - May 2018
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
The Innovators
Cultivating the Cutting Edge
Looking Back to Head Forward
Shop Talk
Screen Printing Graphics & Design
Direct-To-Garment
Classifieds
Ad Index/Online Directory
Impressions - May 2018 - Intro
Impressions - May 2018 - CT1
Impressions - May 2018 - CT2
Impressions - May 2018 - Impressions - May 2018
Impressions - May 2018 - Cover2
Impressions - May 2018 - 1
Impressions - May 2018 - Contents
Impressions - May 2018 - 3
Impressions - May 2018 - 4
Impressions - May 2018 - 5
Impressions - May 2018 - First Impressions
Impressions - May 2018 - 7
Impressions - May 2018 - From the Show Director
Impressions - May 2018 - 9
Impressions - May 2018 - 10
Impressions - May 2018 - Overheard
Impressions - May 2018 - 12
Impressions - May 2018 - 13
Impressions - May 2018 - First Look
Impressions - May 2018 - 15
Impressions - May 2018 - 15A
Impressions - May 2018 - 15B
Impressions - May 2018 - Scene at ISS
Impressions - May 2018 - On Design
Impressions - May 2018 - The Innovators
Impressions - May 2018 - 19
Impressions - May 2018 - 20
Impressions - May 2018 - 21
Impressions - May 2018 - 22
Impressions - May 2018 - 23
Impressions - May 2018 - 24
Impressions - May 2018 - Cultivating the Cutting Edge
Impressions - May 2018 - 26
Impressions - May 2018 - 27
Impressions - May 2018 - 28
Impressions - May 2018 - 29
Impressions - May 2018 - 30
Impressions - May 2018 - 31
Impressions - May 2018 - 32
Impressions - May 2018 - 33
Impressions - May 2018 - 34
Impressions - May 2018 - 35
Impressions - May 2018 - 36
Impressions - May 2018 - Looking Back to Head Forward
Impressions - May 2018 - 38
Impressions - May 2018 - 39
Impressions - May 2018 - Shop Talk
Impressions - May 2018 - 41
Impressions - May 2018 - Screen Printing Graphics & Design
Impressions - May 2018 - 43
Impressions - May 2018 - 44
Impressions - May 2018 - 45
Impressions - May 2018 - Direct-To-Garment
Impressions - May 2018 - 47
Impressions - May 2018 - 48
Impressions - May 2018 - Ad Index/Online Directory
Impressions - May 2018 - 50
Impressions - May 2018 - Cover3
Impressions - May 2018 - Cover4
Impressions - May 2018 - IH1
Impressions - May 2018 - IH2
Impressions - May 2018 - IH3
Impressions - May 2018 - IH4
Impressions - May 2018 - IH5
Impressions - May 2018 - IH6
https://www.nxtbook.com/emerald/impressions/20240809
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com