Impressions - June 2018 - 22

tees and fleece, is made with 100% Americangrown cotton from U.S. farms, which ties to
another key factor for this generation," he
says. "They want products and brands that
are eco-friendly."
Vincent says the gap between the retail
and the wholesale markets continues to close,
and trends in the former continue to influence the latter as more retail-inspired fabrics
and styles have become available.
"As the market for childrenswear continues to grow, so will the demand for smaller
sizes," Mai says. "Childrenswear is always
taking after our adult collections. That's why
all of our best sellers today will not be only
available for adults, but we'll make them for
youth, toddler and infant sizes."

STYLE WATCH

New Styles: Childrenswear
Sign up at impressionsmag.com to get the

according to the company  Sizes XS-XL are
available in nine colors
Use Info⋅Action #302 at impressionsmag.com/infoaction

Impressions Product Guide to Childrenswear, as

4. Comfort Colors Youth Tee

well as the Impressions Product Guide to Teens

Style 9018  Crafted from 5.4-ounce, preshrunk

& Tweens. They will be emailed June 12 and
July 10, respectively.

100% ring-spun cotton  Garment-dyed using
Comfort Colors' dyeing process, resulting in lived-in

1. Alstyle Classic Collection Youth Tee

softness from the start, according to the company

Style 3381  Made from a 6-ounce, 100% cotton

 Twill taped neck and shoulder seams provide

fabric  Ideal for screen printing, heat transfers

added comfort and durability

and embroidery, according to the company

Use Info⋅Action #303 at impressionsmag.com/infoaction

Vibrant colors, raglan sleeves, flowy styles,
and soft, comfy fabrics are dictating childrenswear and teen/tween styles. Sound familiar? It should, as the same developments
are prevalent in the adult styles offered in
multiple apparel categories.
Advances in sublimation printing, and
enhancements in polyester fabrics and designs, have encouraged decorators to offer
more designs and embellishments today for
young wearers than in the past.
"For 2018, fun, fringy and sporty baseball
looks continue to capture the spotlight," Mai
says. "The children of today are more savvy
and interested in what their older siblings
and parents are wearing."
Jogger pants for all ages have taken over
the sweat-pants market during the past
five years,Vincent says, adding these pants
are more of a staple item than a true trend.
Another current key trend is apparel with
large logos.
"Garment-dyed apparel is very popular
[with young consumers], with the lived-in
look and super-soft feel that everyone wants,"

 Available in 33 vibrant colors and sizes XS-XL

Use Info⋅Action #300 at impressionsmag.com/infoaction

2. Cotton Heritage Sweetheart Tee
Short-sleeve, crew-neck style for the youth
market  Designed for girls with a fitted silhouette
and cap sleeves  Made of 3.7-ounce, combed,
ring-spun cotton  Side seamed, softly washed
and tightly knit  Available in sizes XS-3XL
Use Info⋅Action #301 at impressionsmag.com/infoaction

3. JERZEES EASY CARE Youth Sport Shirts
Style 537YR  Made of 5.3-ounce, 65/45

5. American Apparel Youth Fine Jersey T-Shirt
Style 2201W  Made from 100% ring-spun
cotton that is tightly knit and smooth for superior
screen-printing results, according to the
company  Companion style to the unisex style
2001W and women's style 2102W  Available in 21
colors and sizes 8, 10 and 12
Use Info⋅Action #304 at impressionsmag.com/infoaction

6. Fruit of the Loom SOFSPUN Youth T-Shirt
Style SF45BR  Made of a super-soft, lightweight

polyester/ring-spun cotton piqué  Ring-spun

fabric  Ideal for juvenile and toddler programs

softness, wrinkle resistance and moisture-

Breathable fabric helps keep little wearers cool

wicking properties  Made to be durable, retain

and comfortable  Available in youth sizes 2XS-XL

color and shape, and have minimal shrinkage,

Use Info⋅Action #305 at impressionsmag.com/infoaction

P.22

I M P R E S S I O N S M A G . C O M JUNE/JULY 2018

Even the basic tee is not
so basic anymore and
includes stylish details -
such as a backswing.

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Impressions - June 2018

Table of Contents for the Digital Edition of Impressions - June 2018