Impressions - June 2018 - 24

New Styles: Childrenswear
7. Kavio! Girls Side Fringe Tank Top
Style PJP0666 Ý Crafted from super-soft 60/40 cotton/polyester Ý Cascading
fringe-trimmed sides and a side-parted asymmetrical hem for a boho-stylish
look Ý Available in six summery colors in various girls' sizes
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8. Gildan Softstyle Youth T-Shirt
Style 64500B Ý Made of 4.5-ounce, 100% cotton in ultra-soft, ring-spun
yarns Ý High stitch density provides a smooth surface that is ideal for
decoration, according to the company Ý Available in sizes XS-XL in 24
colors, including nine new heathers for 2018
Use Info⋅Action #307 at impressionsmag.com/infoaction

9. ANVIL Youth Lightweight Tee
Style 990B Ý Combines the softness of 4.3-ounce, 100% ring-spun cotton
with a contemporary look Ý Tubular construction and shoulder-to-shoulder
taping Ý Sizes YXS-YXL are available in 30 colors, including three electric
neons
Use Info⋅Action #308 at impressionsmag.com/infoaction

10. BELLA + CANVAS Youth Tee
Style 3413Y Ý Crew neck, short sleeves and super-soft, tri-blend fabrication
Ý For boys and girls, from babies to adults
Use Info⋅Action #309 at impressionsmag.com/infoaction

11. GAME Sportswear The Chesapeake
Youth style 518Y Ý Durable Taslan nylon shell and micro-mesh lining Ý Wind
and water resistant, with 12-inch zipper closure and stand-up collar Ý Vented
back cape with Velcro closure for full-back decoration Ý Bungee cord
drawstring at bottom hem with 4-inch zip-off drop tail
Use Info⋅Action #310 at impressionsmag.com/infoaction

12. EG-Pro Youth Basic Training Tees and Shorts
Styles E118 and E324 Ý Made with proprietary soft-spun polyester interlock
fabric with wicking and antimicrobial performance properties Ý Raglan
sleeves for enhanced range of motion Ý Available in sizes XS-XL in
11 colors
Use Info⋅Action #311 at impressionsmag.com/infoaction

Davis says. "It has the coveted look of their parents' college sweat
shirt or tee, but with their message, their school and their brand."
Apparel color choices are limitless - from the unique to the
bright, vibrant and lively. "Vintage colors continue to dominate for
printers and decorators," Gupta says. "Pastel colors that had lost
customer interest are gaining traction this year. The light shades
with calm looks are trending now for childrenswear."
Mai says neons are being phased out, while earth tones - from
natural oatmeal to vintage olive green hues - are gaining popularity. This year, we'll also see garment dyes with distressed looks
and soft palettes, as well as heathers.
Gupta says childrenswear will continue to follow the spirit and
imagination of those who wear the apparel. Retailers and decorators
should explore the opportunity to add a variety of new styles, colors
and fabrics now being offered in childrenswear to stay competitive
and attract customers. 
Jennifer Morrell is an award-winning writer who has written for a number of
national consumer and trade publications. To comment on this article, email
Jennifer at jennmorrell@hotmail.com.

P.24

i m p r e s s i o n s m a g . c o m JUNE/JULY 2018

Hanes' ComfortWash
line is popular among
kids and teens because
it is made with
American-grown
cotton from U.S. farms,
which resonates with
wearers.

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Impressions - June 2018

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