con tents Features 18 08/201 8 Fleecewear Takes the Retro Road 22 Breakdown: Embroidery on Lightweight Fleecewear 24 Optimizing Screen-Room Workflow 28 The 'Profit First' Wave: OpeningThoughts 06 First Impressions 08 From the Show Director 10 Overheard 14 First Look 16 Scene at ISS 17 On Design Think.Make.Do. 32 Shop Talk 34 Embroidery Production 38 Screen Printing Production 41 Sublimation 44 Heat Printing 47 Ad Index/Classifieds P.2 I M P R E S S I O N S M A G . C O M AUGUST 2018 ON THE COVER: GARMENT ILLUSTRATION BY JOHN JOHN COURTESY OF LANE SEVEN APPAREL; EMBROIDERY BY DEBORAH JONES, MYEMBROIDERYMENTOR.COM; PHOTOGRAPHY BY CHRIS ALUKA BERRY, TUCKER, GA. Part 1http://www.MYEMBROIDERYMENTOR.COM http://www.IMPRESSIONSMAG.COM