Impressions - August 2018 - 42
Color management means
getting accurate color. Sublimation
decorating presents some challenges
over and above traditional digital
output due to its two-step process.
Hard Substrates: New Opportunities
Nearly anything made of polyester fabric
can be sublimated. Compatible soft substrates include T-shirts, socks, flags, aprons,
towels and more.
In addition to fabrics, there are thousands
of hard-substrate products to decorate.With
just a printer and flat press, decorators can
produce a range of traditional hard substrates, such as coasters, name badges and
license plates, as well as new products such
as ChromaLuxe metal photo panels, and
ColorLyte glass photo panels and curved
acrylic.
Investing in a mug press can add ceramic
coffee mugs, water bottles, steins and more
to your product offerings.
Color Management
In simple terms, color management is the
process of getting accurate color.Sublimation
decorating presents some challenges over
and above traditional digital output due to
its two-step process of printing the transfer
Figure 1
and transferring it onto the substrate.
Also challenging is the fact that each substrate has unique characteristics. If you need
to match spot colors like a Pantone color,
school color or a color on a business card,
you'll need to print and then sublimate a
color chart that can then be used as reference.
A great International Color Consortium
(ICC) profile also is necessary for accurate
and vivid photographs. An ICC profile is
like a color filter; you feed it color data and
it changes the values so you get accurate
color on substrates.
Grow Your Profits
Use Info*Action #11 at impressionsmag.com/infoaction
P.42
i m p r e s s i o n s m a g . c o m AUGUST 2018
Move out of your comfort zone.There are
two basic ways to grow your business. First,
expand your product offerings so you sell
more to existing clients. Since you already
have their artwork, why not show them
what else they can buy?
Highlight new products,such as sublimatable socks or performance shirts.Remember,
just because you don't like a product doesn't
mean your clients won't buy it;don't let your
opinions get in the way of making money.
Leverage the value of sublimation to produce a minimum quantity of one or small
lots.And once artwork is done, production
can be completed in minutes.
Next, find new, profitable clients. Many
businesses experience a slow season around
the holidays. Start promoting photo gifts
early so that you will have more business
during this traditionally slow period.Consid-
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Impressions - August 2018
Table of Contents for the Digital Edition of Impressions - August 2018
Impressions - August 2018
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Fleecewear Takes the Retro Road
Breakdown: Embroidery on Lightweight Fleecewear
Optimizing Screen-Room Workflow
The ‘Profit First’ Wave: Part 1
Shop Talk
Embroidery Production
Screen Printing Production
Sublimation
Heat Printing
Ad Index/Classifieds
Impressions - August 2018 - Intro
Impressions - August 2018 - CT1
Impressions - August 2018 - CT2
Impressions - August 2018 - Impressions - August 2018
Impressions - August 2018 - Cover2
Impressions - August 2018 - 1
Impressions - August 2018 - Contents
Impressions - August 2018 - 3
Impressions - August 2018 - 4
Impressions - August 2018 - 5
Impressions - August 2018 - First Impressions
Impressions - August 2018 - 7
Impressions - August 2018 - From the Show Director
Impressions - August 2018 - 9
Impressions - August 2018 - Overheard
Impressions - August 2018 - 11
Impressions - August 2018 - 12
Impressions - August 2018 - 13
Impressions - August 2018 - First Look
Impressions - August 2018 - 15
Impressions - August 2018 - 15a
Impressions - August 2018 - 15b
Impressions - August 2018 - Scene at ISS
Impressions - August 2018 - On Design
Impressions - August 2018 - Fleecewear Takes the Retro Road
Impressions - August 2018 - 19
Impressions - August 2018 - 20
Impressions - August 2018 - 21
Impressions - August 2018 - Breakdown: Embroidery on Lightweight Fleecewear
Impressions - August 2018 - 23
Impressions - August 2018 - Optimizing Screen-Room Workflow
Impressions - August 2018 - 25
Impressions - August 2018 - 26
Impressions - August 2018 - 27
Impressions - August 2018 - The ‘Profit First’ Wave: Part 1
Impressions - August 2018 - 29
Impressions - August 2018 - 30
Impressions - August 2018 - 31
Impressions - August 2018 - Shop Talk
Impressions - August 2018 - 33
Impressions - August 2018 - Embroidery Production
Impressions - August 2018 - 35
Impressions - August 2018 - 36
Impressions - August 2018 - 37
Impressions - August 2018 - Screen Printing Production
Impressions - August 2018 - 39
Impressions - August 2018 - 40
Impressions - August 2018 - Sublimation
Impressions - August 2018 - 42
Impressions - August 2018 - 43
Impressions - August 2018 - Heat Printing
Impressions - August 2018 - 45
Impressions - August 2018 - 46
Impressions - August 2018 - Ad Index/Classifieds
Impressions - August 2018 - 48
Impressions - August 2018 - Cover3
Impressions - August 2018 - Cover4
Impressions - August 2018 - IO1
Impressions - August 2018 - IO2
Impressions - August 2018 - IO3
Impressions - August 2018 - IO4
Impressions - August 2018 - IO5
Impressions - August 2018 - IO6
Impressions - August 2018 - IF1
Impressions - August 2018 - IF2
Impressions - August 2018 - IF3
Impressions - August 2018 - IF4
Impressions - August 2018 - IF5
Impressions - August 2018 - IF6
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https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
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https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
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https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
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