Impressions - August 2018 - 43
Starting Point
My research indicates that sublimation
was first documented in the 1920s. It all
started when someone accidentally observed special dyes that, when heated,
turned into a gas and "dyed" acetate film.
In the beginning, the special dyes were
screen printed onto paper and then
transferred onto polyester fabric. Sublimation became a hit because it didn't
change the feel of the fabric, produced
beautiful vibrant colors and wouldn't
wash out.
er wholesale fulfillment strategies,like selling
products for fundraisers and partnering with
pet groomers to sell pet-keepsake products.
Since you already have your
client's artwork, why not
showcase new products, like
sublimatable socks.
Pricing
Perhaps the biggest challenge for sublimation
decorators is figuring out proper pricing.
One incorrect approach is plugging numbers
into a formula that marks up or keystones a
product's cost to determine its selling price.
For many high-value items, like a ChromaLuxe cuff bracelet, this method yields
bizarrely underpriced product.
A ladies' cuff bracelet, for example, decorated with a monogram and pattern, costs
only about $1 but has a selling price of $20$25.With such margins, you easily can sell
wholesale to a boutique store.
The most important part of being successful at sublimation is receiving support
in four key areas: the computer, printer, heat
press and sales/marketing strategies. I have
seen countless decorators that have failed
because they didn't want to take advantage
of the wisdom and experience found within
the sublimation niche.
It doesn't cost more to partner with an
expert manufacturer or integrator that can
put you on the road to sublimation success
- and keep you there.
David Gross is president of Condé Systems Inc.,
in Mobile, Alabama. For the past 26 years, he has
devoted himself to advancing sublimation decorating
Investing in a mug press can
add ceramic coffee mugs, water
bottles, steins and more to your
product offerings.
technology. For more information or to comment
on this article, email David at dgross@conde.com.
AUGUST 2018
P.43
Impressions - August 2018
Table of Contents for the Digital Edition of Impressions - August 2018
Impressions - August 2018
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Fleecewear Takes the Retro Road
Breakdown: Embroidery on Lightweight Fleecewear
Optimizing Screen-Room Workflow
The ‘Profit First’ Wave: Part 1
Shop Talk
Embroidery Production
Screen Printing Production
Sublimation
Heat Printing
Ad Index/Classifieds
Impressions - August 2018 - Intro
Impressions - August 2018 - CT1
Impressions - August 2018 - CT2
Impressions - August 2018 - Impressions - August 2018
Impressions - August 2018 - Cover2
Impressions - August 2018 - 1
Impressions - August 2018 - Contents
Impressions - August 2018 - 3
Impressions - August 2018 - 4
Impressions - August 2018 - 5
Impressions - August 2018 - First Impressions
Impressions - August 2018 - 7
Impressions - August 2018 - From the Show Director
Impressions - August 2018 - 9
Impressions - August 2018 - Overheard
Impressions - August 2018 - 11
Impressions - August 2018 - 12
Impressions - August 2018 - 13
Impressions - August 2018 - First Look
Impressions - August 2018 - 15
Impressions - August 2018 - 15a
Impressions - August 2018 - 15b
Impressions - August 2018 - Scene at ISS
Impressions - August 2018 - On Design
Impressions - August 2018 - Fleecewear Takes the Retro Road
Impressions - August 2018 - 19
Impressions - August 2018 - 20
Impressions - August 2018 - 21
Impressions - August 2018 - Breakdown: Embroidery on Lightweight Fleecewear
Impressions - August 2018 - 23
Impressions - August 2018 - Optimizing Screen-Room Workflow
Impressions - August 2018 - 25
Impressions - August 2018 - 26
Impressions - August 2018 - 27
Impressions - August 2018 - The ‘Profit First’ Wave: Part 1
Impressions - August 2018 - 29
Impressions - August 2018 - 30
Impressions - August 2018 - 31
Impressions - August 2018 - Shop Talk
Impressions - August 2018 - 33
Impressions - August 2018 - Embroidery Production
Impressions - August 2018 - 35
Impressions - August 2018 - 36
Impressions - August 2018 - 37
Impressions - August 2018 - Screen Printing Production
Impressions - August 2018 - 39
Impressions - August 2018 - 40
Impressions - August 2018 - Sublimation
Impressions - August 2018 - 42
Impressions - August 2018 - 43
Impressions - August 2018 - Heat Printing
Impressions - August 2018 - 45
Impressions - August 2018 - 46
Impressions - August 2018 - Ad Index/Classifieds
Impressions - August 2018 - 48
Impressions - August 2018 - Cover3
Impressions - August 2018 - Cover4
Impressions - August 2018 - IO1
Impressions - August 2018 - IO2
Impressions - August 2018 - IO3
Impressions - August 2018 - IO4
Impressions - August 2018 - IO5
Impressions - August 2018 - IO6
Impressions - August 2018 - IF1
Impressions - August 2018 - IF2
Impressions - August 2018 - IF3
Impressions - August 2018 - IF4
Impressions - August 2018 - IF5
Impressions - August 2018 - IF6
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https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
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https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
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https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
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https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
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