Impressions - October 2018 - 12

opening
thoughts

OVERHEARD

Unifi Unveils
PROFIBER,
New Branding

UNIFI INC., Greensboro, North Carolina, recently announced
the launch of the company's new PROFIBER brand and its
"True Innovation Starts in the Fiber" branding.
The new branding highlights Unifi's commitment to developing
sustainable performance fi bers backed by a fl exible, global
supply chain. PROFIBER provides options to integrate
multiple performance Tru-technologies into polyester and
nylon yarns that deliver increased fabric comfort, performance
and functionality. The company unveiled its new branding and
PROFIBER at the 2018 Outdoor Retailer Summer Market,
held this past July in Denver.
"We are excited to show outdoor brands and retailers ways in
which they can combine a wide range of Unifi Tru-technologies
with our leading PROFIBER virgin and REPREVE recycled
yarns that offer multiple performance benefits," says Richard
Gerstein, executive vice president of global branded premium
value-added products and chief marketing and innovation
officer for Unifi.
For more information about Unifi and its products, visit
unifi.com. - D.S.

WHAT'S
NEW

P.12

HANESBRANDS, Winston-Salem, North Carolina, has been recognized
by Forbes as one of the most-admired companies in Central America
and the Caribbean. Hanes is the only apparel company out of the
30 that are included in the region's inaugural ranking.
AMERICAN ROTOTEX, Chicago, was named a 2018 Product of the Year
winner in its class by the SPECIALTY GRAPHIC IMAGING ASSOCIATION
(SGIA). Manufactured by A.W.T. WORLD TRADE INC., the recently
relaunched Rototex will be showcased at the Golden Image/Product
of the Year Gallery during the 2018 SGIA Expo, to be held Oct.
18-20 in Las Vegas. The updated units feature a smaller overall
footprint of almost 22% and a new, lighter-weight head for easier
carousel rotation to print position and easier indexing. The
Rototex is available in six, eight, 10 or 12 colors, and one,
four, six or eight stations.

CLARIFICATION

EXPERT BRAND APPAREL, Vernon, California, will celebrate its 25th
anniversary on Oct. 1. The company has evolved from a designer and
manufacturer of performance fabrics, when started in 1993, into
a designer and manufacturer of performance apparel serving the
promotional products market, as well as the health and fitness
industries. Company founders Sion, Albert and Hersel Shaman agreed
to launch the garment-manufacturing side of the business after
two large customers indicated a need to respond to last-minute
orders from retailers. The company began with four employees,
two apparel styles and less than 100,000 garments made annually.
Today, more than 100 employees produce 200 apparel styles, with
millions made each year. Expert Brand currently offers 16 types
of performance fabrics.

In the September 2018
issue of Impressions,
an article about
A.W.T. World Trade
Inc.'s
updated
American Rototex
screen-printing
press incorrectly
affiliates American
M&M
with
the
machine's upgrades.
We apologize for
the error.

I M P R E S S I O N S M A G . C O M OCT./NOV. 2018
http://www.unifi.com http://www.IMPRESSIONSMAG.COM
Impressions - October 2018

Table of Contents for the Digital Edition of Impressions - October 2018
