Impressions - October 2018 - 23

"peRformAncewEar iS
An evErydaY garMent
For cAsual [Usage],
LeisuRe anD louNging,
OutdoOrs aNd moRe."
- jeAnene edWards,
frUit oF the loOm/
JerZees

7

10

"We know so much more about skin cancer caused by sun exposure now than we did
when I was a kid," Waugh says. "Athletes and
consumers want the peace of mind to know
that they are protected, so it is becoming
really important to ensure that performance
tees provide "Excellent" protection, which
ASTM defines as a UPF rating of 40 and
above, blocking 98% of harmful UV rays."

fuTure trenDs

Performancewear will continue to grow and
sell well due to manufacturers' understanding
of consumers' shifting lifestyles. The category is officially universal - acceptable on
the field, in the gym and now has made its
way onto factory floors and into boardrooms
across the globe.
Jettco Intl.'s Winters suggests the
next noticeable trend leading the way is
fashion-based collections that are 100% performance driven. The company's Elbowgrease
Athletics "street-leisure" division sells exclusively to better retailers, boutiques and
department stores.
"In this particular category, it's all about
the 'hook up' with sneakers and since we are
vertical, and we own our factories, we are the
original purveyors of this new 'street-leisure'
category dictating this new trend as leaders,"
Winters says. "Performance fabrics are all that
we use, and we combine them with details like
sealed seams, reflective trims, Conquer-DRI
wicking and Conquer-TECH antimicrobial
technologies in luxurious fabrics, finishes and
blends, so we're producing high-level performance, fashion-forward streetwear." 

8

9

11

12

New Styles: Performancewear
7. AWDis Cool T
From Carolina Made  Made of 4.1-ounce, 100%
polyester, performance Neoteric smooth wicking
fabric  Features include 30+ UPF protection and
an easy-tear label  Sizes S-3XL are available in
seven colors
Use Info⋅Action #306 at impressionsmag.com/infoaction

8. Vantage Apparel Vansport Pro Signature Polo
Men's style 2460 (shown) and women's style
2461  Moisture-wicking performance golf shirt
engineered to naturally feel softer, according to
the company  Men's sizes S-5XL and women's
sizes XS-3XL are available in black, Carolina blue,
gray and navy

10. JERZEES DRI-POWER Performance
Sport Shirt
Lightweight, made of 100% polyester  Improved
technical benefits in classic adult and ladies' sizes
 Moisture-wicking, odor-control and UPF 40+

properties  Available in adult sizes S-3XL or ladies'
sizes S-2XL
Use Info⋅Action #309 at impressionsmag.com/infoaction

11. Port & Co. Performance Tee
Style PC380 from Transfer Express  Made from
3.8-ounce, 100% polyester  Features Dry Zone
moisture-wicking technology  Tag-free label
 Sizes S-4XL are available in 15 PMS-matched

colors, including five neons
Use Info⋅Action #310 at impressionsmag.com/infoaction

12. Champion Absolute Sports Bra

Use Info⋅Action #307 at impressionsmag.com/infoaction

Style B900  Designed with embellishment in

9. Gildan Performance Tech Hooded Sweat Shirt

mind and is ideal for sublimation, according to the

Adult style  Made with 100% filament polyester

company  The SmoothTec band prevents irritation

that wicks away sweat  Protects against microbes

and chafing, and Double Dry technology wicks

 Available in up to eight colors and a wide range

moisture  Racerback silhouette ensures free range

of sizes

of motion

Use Info⋅Action #308 at impressionsmag.com/infoaction

Use Info⋅Action #311 at impressionsmag.com/infoaction

OCT./NOV. 2018

P.23
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Impressions - October 2018

Table of Contents for the Digital Edition of Impressions - October 2018
